We were lucky to catch up with MaryBeth Hyland recently and have shared our conversation below.

MaryBeth, thanks for taking the time to share your stories with us today What did your parents do right and how has that impacted you in your life and career?

Both my parents were entrepreneurs who went for it when it came to following their passions and making a living from them.

My mom was an art therapist who had a traditional career but also went out on her own and created murals with women experiencing homelessness. She showed me that you can make a vision a reality when you see it clearly and know how it’s going to make a difference in the world.

My dad had a construction company in addition to his work as an engineer. He was always using his business as a way to get creative and express himself with his hands. He drilled into me what work ethic looked like and showed me how much progress you can make when you know where you’re headed and have the tools and materials to make it come to life.

These are bittersweet reflections because I grew up in an abusive household. However, I know they did their best. And watching them make their dreams a reality ingrained in me that it was not only an option, but very possible for me too.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m MaryBeth Hyland, Founder and Chief Visionary of SparkVision. At the heart of everything I do is a simple belief: when you live in alignment with your values, you unlock freedom, well-being, and abundance in every area of life.

My journey into this work began from my own struggles with burnout, trauma, and disconnection. For years, I was chasing success the way the world told me to—overworking, over-giving, and people-pleasing—until my health, happiness, and sense of self collapsed. It was only when I began to uncover my core values and live in integrity with them that I started to experience peace, clarity, and a deep sense of meaning.

That transformation fueled my mission: to help others reclaim their lives through values-driven boundaries. Today, I work with high-achieving leaders, entrepreneurs, and change-makers who want to stop burning out and start thriving. Through coaching, courses, guided meditations, speaking and my book, I give people the tools to:

Identify and live by their core values

Set healthy, sustainable boundaries

Build confidence, resilience, and authentic leadership

Release emotional blocks that keep them stuck

I think what sets me apart is the combination of science and soul. My work is rooted in research and practical tools, but also infused with mindfulness, storytelling, and spirituality. I help people not just understand their values on paper—but truly embody them in the way they live, lead, and love.

I’m most proud of the impact that our work has made in guiding people to take their power back and live their best lives now. I’m grateful that we get to do that with a free tool to thousands of people who want to uncover their values with my CoreValues Quiz.com.

We’ve had 10,000+ students who have gone through my coaching, courses and bootcamps to build a life aligned with who they truly are. And I’m grateful that my book, Permission to Be Human, has become a resource for individuals and organizations globally to create more values-driven, authentic cultures.

At the end of the day, my message is this: You don’t have to keep sacrificing your well-being for your work or other people’s expectations. When you know your values, you can make decisions with clarity, set boundaries without guilt, and create a life that actually feels good to live. That’s the freedom I want everyone to experience.

Can you share a story from your journey that illustrates your resilience?

A few years ago, I went through “the dark night of the soul.” It was painful, to put it lightly.

My sister was suing me, my husband, and our business for $100 million. It triggered a lot of past family trauma and rumination on my victimhood. Our business model pivot wasn’t working out the way we had hoped. We sunk $20k into a guru who had guarantees to make our money back in 90 days, yet here we are 3 years later still not having made that up. And worse yet, I followed someone else’s leadership instead of my own heart for the direction and authenticity of our work.

To top it off, I was asked for the first refund in my entire career. A $12 k refund. And our home’s air conditioning and heating completely died.

I was in debt. In grief. In anger. In despair.

I struggled with suicidal ideation.

And then I got help. Prioritized my values again. Invested my energy in healing and inner harmony. And completely took my power back.

Suprise, surpise… I did exactly what I coach my clients to do, and it worked! One step at a time, without judgment of pace.

Today I’m wildly abundant. Living my best life. And navigating challenges from a place of faith and authentic power.

In May, we left our rowhome in Baltimore City for a tiny home on our 100 acre ranch in Idaho. Living my retirement homesteading dream alongside our horses in the mountains of Idaho 25 years ahead of schedule.

My boundaries have never been clearer or stronger. And I know that it’s from these real life breakdowns that were required of me to heal, evolve and help more people to do the same.

How’d you meet your business partner?

My husband, James Hyland, and I met in college in astronomy class. And if you had told me then that we’d be living in a tiny home, working a ranch, while running a business together, I wouldn’t have believed you. Because to do that in a way that felt good would mean we’d have to become very different people.

Over the past 23 years, James and I have both chosen to do the inner work to evolve, heal and become our most authentic selves. And we’re still actively on that journey to alignment.

Prior to working together, James had a lucrative career in finance, but his soul was yearning for work that made a different kind of impact. One that helped others who were on a healing journey to feel supported and less alone. As a former college athlete and top sales guy, he understands how certain types of programming can keep you from living your best life.

Now that we get to do this work together, it feels crazy to consider that we ever didn’t. We’re perfect partners in the sense that we have opposite skills.

He loves the analytics, technology, seo, ai side of things. And those things make my eyes cross! James is also an incredible producer of all my guided meditation tracks. He mixes each one with such intention that he says he needs to have one tear fall from his eye to know the track is ready.

Yes, he’s that committed to its impact.

And most recently, he’s gotten certified in the Emotion Code and Body Code where he’s working with clients 1×1 to remove built-up energy blocks in their body so they can feel more lightness and freedom. It’s a divine coupling with my coaching work.

I feel so grateful that we get to do this lifetime together, and how his masculine energy is a grounding force for the business and the support we can provide to our clients.

Contact Info:

• Website: https://www.sparkvisionnow.com
• Instagram: https://www.instagram.com/marybethandjames/
• Facebook: https://www.facebook.com/sparkvisionllc
• Linkedin: https://www.linkedin.com/in/marybethhyland/
• Youtube: https://www.youtube.com/@sparkvisionnow
• Other: https://www.corevaluesquiz.com