We recently connected with Mary Maney and have shared our conversation below.

Hi Mary, thanks for joining us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?

Running a rental business can be lucrative, but it also comes with its own set of challenges. Here are some common challenges that may affect the profitability of a rental business:

Maintenance Costs

Regular maintenance and repairs

Asset Depreciation

Competitive Pricing

Operational Efficiency

Mary, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I I have always been an entrepreneur and it was after several failures that I decided to give it another try and started an Event Rental Business. After years of attending numerous events and assisting friends and family in setting up memorable parties, I realized that there was an opportunity to turn my passion into a thriving business. I have a natural talent for creating beautiful atmospheres and a keen sense of what made an event truly special. It was time to bring my dream to life.
I began to curate a collection of exquisite event rentals. We offered everything from elegant chairs and dazzling pieces to stylish tables and beautiful accent furniture. Each piece is carefully selected to ensure that our clients could create truly memorable events.

We help our clients by sharing insights on the latest trends, suggest complementary items, and guide them in choosing options that suit their event theme and needs.

We take pride on providing exceptional customer service, going above and beyond to meet customer expectations and also by offering creative and unique rental items.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Building a strong relationships with customers has helped grow our network. They often recommend reliable event rental companies to their clients. We Provide them with incentives and ensure that our collaboration is mutually beneficial.

We ensure that every client receives exceptional customer service. Positive word-of-mouth and repeat business from satisfied clients are powerful tools for building a strong clientele over time.

How did you build your audience on social media?

Some effective strategies to grow on social media audience are:

Choose the Right Platforms:

Identify the social media platforms that are most relevant to your target audience. Instagram and Pinterest are particularly visual platforms and are well-suited for showcasing products.

Hashtag Strategy:

Utilize relevant and popular hashtags to increase the discoverability of your posts. Create a branded hashtag specific to your business to encourage user-generated content and community engagement.

Promote User-Generated Content:

Encourage your clients to share photos featuring your products. Repost and give credit to users who share their experiences with your products. This creates a sense of community and authenticity around your brand.

Contact Info:

• Website: www.loungeandeventrentals.com
• Instagram: https://www.instagram.com/partyrentdfw/
• Facebook: https://www.facebook.com/LoungeandEventRentals

Image Credits
https://www.ivonnesalais.com/