We caught up with the brilliant and insightful Marta Coles a few weeks ago and have shared our conversation below.

Alright, Marta thanks for taking the time to share your stories and insights with us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

The naming of my business is quite unconventional. While I was recovering at home from Achilles heel surgery and in a great deal of pain, I needed something to occupy my time, so I decided to focus on my business idea. I explored various generic names, including combinations of my first and middle names, my favorite colors in different languages, and more. The word “bloom” always resonated with me, but I wanted something unique and catchy. I knew I needed a name that would work well and sound appealing.

After researching businesses with the word “bloom,” I found the options overwhelming. However, “Bloomful” stood out as a distinctive choice. As a visual person, I had a logo designed and shared it with a group of friends, asking for their honest feedback on both the name and the logo. From there, everything began to fall into place and Bloomful Works was born.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a lifelong learner with a strong passion for both the arts and business, often feeling conflicted between the two. Running an event planning management firm lets me blend these interests seamlessly. My business is a tribute to my mother, who did event planning on the side when I was a child. I remember the joy it brought her and her clients, and I believe she would have thrived in entrepreneurship with the right support and resources.

For me, organizing celebrations has always been a joy. This talent first emerged during my freshman year in college when I had a knack for creating memorable events.

Bloomful Works offers full-service event planning and day-of coordination services. We provide our clients with peace of mind throughout the planning process, allowing them to enjoy their special moments while we handle the details. What sets us apart is the exceptional customer service we offer. We build close relationships with our clients, ensuring they feel seen, heard, and valued. Our transparent approach ensures that clients are well-informed and can make the best decisions. We understand that our services represent an investment, and we are committed to acting in our clients’ best interests.

I’m especially proud that we persevered through the pandemic’s challenges. Despite considering closing, the support from my incredible team—whom I affectionately call Bloomettes—and my faith in our success helped us stay open. By choosing Bloomful Works, clients are supporting a dream that has become a reality, and they can expect quality and professional service for their milestone events.

How about pivoting – can you share the story of a time you’ve had to pivot?

During the pandemic, restrictions on gathering sizes significantly impacted our event-based business. To adapt, Bloomful Works quickly pivoted to meet our clients’ needs. This led to the creation of “Event in a Box,” where we assembled event essentials into boxes and delivered them directly to homes. While the revenue from this initiative wasn’t transformative, it revealed a deep desire for connection. Our boxes helped fulfill that need during a challenging time for so many.

We’d love to hear about how you keep in touch with clients.

We have a saying about our clients: “Once a Bloomful, always a Bloomful.” We stay connected by sending emails a few times a year and by sending thoughtful gifts during the holiday season. This tradition allows us to engage with former and prospective clients, and we love hearing their feedback on the curated gifts. It’s our way of showing appreciation and maintaining a lasting relationship with our Bloomful community.

Contact Info:

• Website: https://www.bloomfulworks.com
• Instagram: Bloomful_Works
• Facebook: Bloomful Works
• Linkedin: Bloomful Works

Image Credits

Embassy Interactive