We were lucky to catch up with Marsha Guillory, PhD. recently and have shared our conversation below.
Marsha, thanks for taking the time to share your stories with us today Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
To be honest, there was a time when I seriously contemplated giving up on my candle business. The responsibilities of running a product-based business had become overwhelming. In addition to managing clients and deadlines, I was also responsible for handling finances, crafting all the products, marketing, shipping, inventory, and addressing customer service issues. Unlike my medical coding business that operates through services, I had to schedule, incur expenses, and participate in markets to promote my brand. The physical fatigue caused me to question my desire for a product-based business. However, through perseverance and guidance from mentors in the industry, I was able to push through the tough times and emerge stronger on the other side.
As an experienced entrepreneur, I can confidently say that entrepreneurship is the right path for me. Having gone through the ups and downs of starting and running a business, I have gained a profound understanding of what it takes to succeed. The challenges of entrepreneurship are not for everyone; it requires dedication, flexibility, and a willingness to take risks. For those who have the drive and determination to see their vision come to fruition, there is no other career as rewarding as being your own boss. From managing finances to building a team and creating products/services, entrepreneurship constantly offers new opportunities for growth. Even through difficult times, the satisfaction that comes with overcoming obstacles and achieving success is unlike anything else. “The flame of my entrepreneurial passion still burns brightly”.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
During my decade as a remote business owner (I run a medical coding company – my 3Cs are Coding, Candles, and Coffee), I invested a significant amount of time exploring ways to alleviate stress and unwind. The concept of aromatherapy intrigued me. It involved utilizing fragrances to establish a tranquil and comforting ambiance. As I investigated the option of utilizing candles, I realized that there were very few options available that met my standards for quality and sustainability. Many candles on the market were made with synthetic fragrances and harmful chemicals, which didn’t align with my values.
That’s when I decided to start my own candle business, that would prioritize natural ingredients, eco-friendly packaging, and ethical production practices. Our candles are made with 100% creamy coconut soy wax, phthalate and paraben free essential oils, and crackling wooden wicks. We also use recycled glass jars when available and offer refill options to minimize waste.
One of the main problems we solve for our clients is providing them with a safe and healthy alternative to traditional candles Our candles and room sprays are free from harmful chemicals and synthetic fragrances that can cause respiratory problems and other health issues. At Guillory Candle Co. believe that everyone deserves to enjoy the warm glow and soothing scents of candles without compromising their health or the environment. That’s why we carefully source our ingredients and handcraft all our products with love and care. Join us in our mission to light up the world with kindness and consciousness.
Our range of scents caters to everyone, from warm and cozy to fresh and invigorating. For those who prefer flameless options we also offer fragrance sprays that are perfect for refreshing any room and wax melts that fill your space with delightful aromas. We believe in the importance of self-care for a happy and healthy life, which is why our products not only smell amazing but also promote relaxation, rejuvenation, and overall well-being.
Research has indicated that candles can positively impact mental health by reducing stress, anxiety, and depression. The comforting ambiance and calming fragrances of our candles promote a serene atmosphere, enhancing mood and encouraging relaxation. Our candles are an ideal addition to any self-care regimen, providing a moment of tranquility amidst the hustle and bustle of daily life.
Indulge your skin with our luxurious plant-based body products, which include a wash, lotion, and scrub. Our unique formula, enriched with argan oil, avocado, aloe vera, and vitamin E, nourishes and moisturizes your skin. These natural ingredients are gentle on your skin and their potent antioxidants protect it from environmental damage and signs of aging. Argan oil deeply penetrates the skin to hydrate and soften it, while avocado’s fatty acids repair and rejuvenate dry or damaged skin. Aloe vera soothes inflammation and irritation, and vitamin E strengthens the skin barrier for a healthy glow. Don’t forget our lip balm made from natural ingredients (beeswax, cocoa butter, shae butter, aloe vera, vit E).
We’ve added gourmet coffee to our self-care routine. Our gourmet coffee is carefully crafted with the same attention to quality as all our products. We collaborate with roasters who select only the finest beans from around the world and roast them to perfection, highlighting their distinct flavors and aromas. Whether you crave a bold and rich brew or a smooth and mellow cup, our coffee will surely satisfy your taste buds and invigorate your senses. In addition to its energizing effects, coffee has been linked to a long list of potential health benefits, giving you even more reason to get brewing!
How did you put together the initial capital you needed to start your business?
There are a variety of ways to secure the initial capital needed to start a business. I chose to self-fund by cashing out investment accounts. Not only did it give me complete control over the direction and decision-making of my company, but it also allowed me to establish a strong foundation without the pressure of outside investors. By reinvesting profits back into the business, I was able to scale at a pace that felt comfortable and sustainable. This approach also allowed me to prioritize long-term growth over short-term gains, which has proven to be invaluable in creating a successful and resilient business. While there were certainly challenges along the way, being self-funded has given me a sense of pride and ownership that I don’t think I could have achieved otherwise. Overall, I believe that self-funding is an excellent option for entrepreneurs who are willing to take on the risk and responsibility of building something from scratch. Others may seek out investors, either through friends and family or through venture capitalists and angel investors. Crowdfunding platforms have also become popular in recent years to raise capital from many small investors. Another option is to participate in startup accelerators or incubators, which provide funding, mentorship, and resources in exchange for equity in the company. Ultimately, the best approach will depend on the specific needs and goals of your business, as well as your personal financial situation and risk tolerance. It’s important to carefully consider all options and seek professional advice before making any decisions about funding your business.
Can you talk to us about how your side-hustle turned into something more.
My journey from a simple candle-making hobby to a full-time thriving business. It started with my love for wanting to craft safe eco-friendly candles. As my reputation expanded through word-of-mouth, I decided to take my business to social media and showcase my merchandise to a wider audience. As my business grew, I kept experimenting with new scents and designs to keep customers engaged. I started attending local craft fairs and markets to connect with potential customers face-to-face. It was through these events that I realized the potential for my business to expand beyond just candles. So, I started including items like room sprays, wax melts, bath and body products, and even gourmet coffee.
Slowly, online sales increased, and I gained a following of loyal customers who recognized the quality and care put into all my products. I was determined to make this a successful venture, and as orders started flowing through the online store, I knew it was time to make the shift from part-time hobbyist to full-time entrepreneur.
With careful planning and hard work, I successfully transformed my side hustle into a thriving full-time business. Today, my candles are enjoyed by customers all over, and I am proud to have built a brand that is synonymous with quality and care.
I am grateful for the opportunity to pursue my passion and build a successful business, and I am excited to see what the future holds. I will continue to create and grow, always striving to provide the best possible products and service to my customers.
Contact Info:
- Website: https://www.guillorycandleco.com
- Instagram: @guillorycandleco
- Facebook: Guillory Candle Co