We caught up with the brilliant and insightful Marques Miles a few weeks ago and have shared our conversation below.
Marques, appreciate you joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
CREATASPARK Apparel launched July 2021. www.creataspark.com
The process of going from the idea to execution started first with not allowing fear of the unknown hold me back or stifle my ability to move forward. Of course, we always want to have every detail figured out prior, but we all know that is not always practical. You’ll never move forward with things if you always have that mindset. Sometimes you just have to step out there with the things you do know and learn and grow as you go.
Fashion has always been a passion and being a creative with an entrepreneurial mindset was always second nature for me. I find it critical for anyone in the entrepreneurial space or looking to embark upon the entrepreneurial journey to proceed with something you are passionate about, providing a product or service that there is an audience for which will allow you to see a return at the same time.
CREATASPARK was birthed from a desire to inspire and influence others to take control of their own trajectory. To present and show up authentically with class, move with grace, while making your statement at the same time with merchandise for men and women or however you choose to identify.
Prior to launching took countless hours of independent research, many late nights early mornings, consulting with my attorney, attending seminars, talking to other entrepreneurs, and just overall being resourceful. I was not too concerned about the creative aspect of things, but I knew how critical it was to have back end business things handled in order to be successful.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
Hello, my name is Marques, but I go by Miles. I am a creative and an entrepreneur who always had a passion for fashion with an entrepreneurial mindset. I got into entrepreneurship by betting and believing in myself and not waiting for anyone’s validation or approval to proceed with doing something that I was already destined to do.
CREATASPARK Apparel represents inclusivity and the freedom to be and express who you are, and do so unapologetically.
Our brand embodies style, versatility, and originality with several options from unisex clothing to include but not limited to, graphic t-shirts, hooded sweatshirts, and sweaters.
What I am most proud of about CREATASPARK is bringing it to life. All of my designs are original, there is nothing else out on the market like it and we stand on providing quality products and top tier customer service.
What’s been the most effective strategy for growing your clientele?
Being transparent, authentic, and reachable. Standing by your product, believing in your brand, and most importantly taking care of your customers who took a chance on you.
Do you have any insights you can share related to maintaining high team morale?
Set the expectation from the very beginning. Make sure those who you bring on board are in alignment with your vision.
Contact Info:
- Website: www.creataspark.com
- Instagram: @creataspark @milesworldwide