We caught up with the brilliant and insightful Mark Overstreet a few weeks ago and have shared our conversation below.
Mark, looking forward to hearing all of your stories today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.
Hispanic Americans face a number of challenges when it comes to health care and medical procedures. Hispanic adults are less likely than other Americans to have health insurance. The reason is language and cultural barriers and higher levels of poverty . Hispanic immigrants are among the social and economic dynamics that contribute to desperate health outcomes for Hispanic Americans.
This is an estimate but 20% of the population is made up of Hispanic Americans. Latinos continue to be underrepresented and misrepresented in Hollywood, news , state government and book publishing. The Latino community is also excluded and sidelined from much of the non-Hispanic media. Hispanics lack sufficient access to health services because of financial, structural and personal barriers to care.
Low-paying jobs don’t offer employer insurance, language and immigration status and that makes it tough for Latinos..
Some of the bigger challenges are unions, lack of diversity with talent agents, lack of diversity in the decision-making process, financial obstacles, networking and education.,
Mark, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name Mark Overstreet General Manager for Telemundo Minnesota. My career started in managing non-Hispanic television stations and then in 2021 moved over to work with Telemundo Minnesota in the Twin cities. The company has made substantial investments in the Minneapolis-Saint Paul Metro area to expand our signal coverage. Currently we have a tower on the IDS Building; in addition, we have towers in Rogers and Rochester to meet the needs of the Minnesota viewers. Our channel is on Xfinity Cable-1025 High Definition and Channel 624 & 100 Standard Definition and , Dish Satellite, We also stream on Hula-FUBU & You Tube TV. .Of course, if you do not have cable and have an antenna you can watch Telemundo Minnesota on Channel 25. Telemundo delivers the most trusted Spanish-language news, and is the home of world class global sporting events – including the Super Bowl, the FIFA World Cup through 2026 and the Summer Olympic Games through 2032.
Our commitment is to strengthen our local community. The Latino population growth in Minnesota has been significant, increasing by 38% since 2010. We celebrate this growth and pledge to be an active contributor in ensuring there is also progress in visibility and representation of Latinos in our state. Telemundo’s name and brand comes with a built-in trust within the Hispanic community, but we serve our community best when you partner with organizations. In Spanish we say “Juntos Imparables”, which means “together unstoppable”. We truly believe this, and we look forward to working together with you for the good of our community.
Our overall goal is serving the Hispanic community by collaborating with all our partners.
Telemundo is proud to be serving the Minneapolis-Saint Paul market & Rochester and to be part of the community.
We have a strong commitment to serve, inform and educate the Hispanic community, but we can never do it alone because we need partners like your organization to build that bridge together.
Telemundo’s name and brand comes with a built-in trust for the Hispanic community, and we want to assist our Partners to start and improve their relationship with this community. Telemundo Minesota is the megaphone for the Hispanic community. We are very proud to be partnering with many 501c organizations and Fortune 500 companies in the Twin cities.
What’s been the best source of new clients for you?
Our company is big on referrals from our satisfied customers. Our referral process is in the sales process. We also find clients through networking, industry events and building online presence,
What’s been the most effective strategy for growing your clientele?
Providing great customer service should be at the forefront of our client strategy. This helps build reputation for an excellent customer experience and attracts clients to our business.
Satisfied clients stay with your company and buy more services.
Contact Info:
- Website: TelemundoMinnesota.com
- Instagram:Telemundomsp.com
- Facebook: Telemundomsp.com
- Youtube: Telemundo Minnesota
Image Credits
The two headshots-Photo credit to Tiny Hearts Studio-St Cloud, MN