We were lucky to catch up with Mark Noorivaziri recently and have shared our conversation below.

Mark, looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

There are a lot of people who look at where I am now — the projects I’m winning, the way my company is competing with GCs that have been doing this for decades — and they think it’s easy. They call it luck.
That word? It’s an insult.

What they don’t see is the years before this. The years I spent working for three different companies, days and nights stacked on top of each other, grinding to build my skills, stacking my income, storing away every bit of knowledge I could — not for them, but for me, for what was coming next.

And when I finally stepped out and started my own company, I didn’t pay myself a single dollar that first year. I lived off everything I had saved, and I poured every cent back into this business — into projects, materials, payroll — because my people weren’t going to miss a paycheck, even if I did.

Every opportunity I’ve ever had, I fought for. And once I had it, I made damn sure I excelled — because I wasn’t just trying to prove I could compete… I was proving I could win. For years, I built for other GCs, helped grow their empires, sharpened their systems. And for that, I walked away with the skills and the blueprint to build my own.

Nothing I have — nothing — has ever been handed to me. And that’s exactly how I approach every single day: like the world owes me something for all the days it gave me nothing.

I don’t do this just to support myself or my family or my crew. I do this to be the best. I do it so that every person who ever doubted me has to watch me build everything they said I couldn’t. I do it so that the people who once sat across the table now watch me pull ahead — because we’re not eating at the same table anymore.

They’re in my rearview mirror. And I’m already reaching for more.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Mark Noorivaziri, the owner and operator of Go Beyond Builders, a general contracting company based in the San Francisco Bay Area. Construction has been in my blood since the day I first picked up a hammer. I spent years working for other companies — as a superintendent, a project manager, and a carpenter — building everything from commercial kitchens and apartment complexes to ground-up homes and major infrastructure. Every project I took on was another piece of the foundation that eventually became my own company.

I started Go Beyond Builders with one mission: to do things differently. While most general contractors are content to sit in an office wearing polished shoes and handing work off to subs, I still lace up my boots every morning. I’m on site with my crew — sweating, bleeding, problem-solving, and building. That’s not a figure of speech. I’m literally in the field with my guys swinging hammers, setting steel, running pipe, hanging drywall, and troubleshooting problems in real time. I never ask anyone on my team to do something I haven’t done myself.

What truly sets us apart is that we self-perform most of the work. We don’t outsource everything like most GCs. My craftsmen — framers, drywallers, tile setters, plumbers — are all in-house. That means tighter control over quality, schedule, and cost. It means when we finish a job, I know every inch of it was built to the highest standard. I demand perfection from myself and from everyone who wears our logo. If it’s not beautiful, if it won’t stand the test of time, then it’s not leaving our hands.

We take on everything — residential remodels, ADUs, commercial tenant improvements, ground-ups, structural retrofits, complex MEP integrations — and we do it with the same level of care and precision whether it’s a $20,000 project or a $2 million build. If it can be built, my team and I will build it — and we’ll do it better than anyone else.

What I’m most proud of isn’t just the work itself — it’s the fight behind it. Nothing about this company was given to me. I built it from the ground up through hard work, sacrifice, and relentless drive. And that’s exactly the energy we bring to every project we touch. We don’t just build structures — we build trust, we build relationships, and we build legacies that last.

Has your business ever had a near-death moment? Would you mind sharing the story?

There was a moment early on that almost ended everything before it really started. My company was brand new — barely standing on its own legs — and I was still doing a lot of work for another GC while building my own pipeline. That company, which is now operating under the name Proyecto, ended up stealing about $3 million from clients and subcontractors. Part of that included nearly $200,000 that was owed directly to me.

I went from thinking everything was finally lining up — jobs booked, payroll covered, future looking solid — to staring down a financial cliff overnight. Suddenly I had a crew depending on me, payroll coming up, and no money in the account. There’s no training manual for that moment. It’s either you fold or you fight.

I chose to fight. I strapped my bags back on and went back into the field full time — swinging hammers during the day, running the company at night. What used to be long days turned into 18-hour marathons, seven days a week. I took on smaller projects myself just to generate cash flow, and I even took out a business loan to keep the company alive and make sure my guys never missed a paycheck.

It was one of the hardest stretches of my life — physically, mentally, and financially — but I pushed through it. I paid off the loan, kept every one of my employees working, and came out the other side with a stronger company and a harder edge. That experience taught me two things: no one’s coming to save you, and if you’re willing to outwork the problem, you can survive anything.

How’d you build such a strong reputation within your market?

I’ve been in the Bay Area construction scene for about a decade now, and I’ve worked my way up through almost every position you can have on a project — superintendent, project manager, even CFO. That gave me a full 360-degree view of how this industry works and how to deliver a project the right way.

The Bay Area construction world is small — your name carries more weight than any marketing campaign ever could. My reputation was built the old-school way: by showing up, doing the work right, and making the people I worked for look good. That’s why I still get referrals from past clients, architects, and even former bosses who are now technically competitors. They might be across the table from me now, but they respect how I operate.

What really sets me apart is consistency. I keep my promises. I don’t miss deadlines. I don’t drag projects out or bury clients in endless change orders. I keep things straight and honest — if something’s going to be an issue, they hear it from me upfront. My team reflects that same standard: they’re polite, knowledgeable, and sharp in the field. And above all, the work itself speaks louder than anything — it’s clean, it’s tight, and it lasts.

I’m rough around the edges sometimes, but I’m real — and that’s part of why people keep coming back. They know exactly what they’re getting when they work with me: no fluff, no excuses, just results and craftsmanship that I’m proud to put my name on.

Contact Info:

• Website: https://www.gobeyondbuilders.com
• Instagram: @gobeyondbuilders