We recently connected with Mark Elliott and have shared our conversation below.
Mark, appreciate you joining us today. How did you come up with the idea for your business?
In 2015 i began to contemplate how to bring new life and commerce into my the. Hometown of Monroe, Louisiana. As an avid kayaker and paddle boarder it struck me that our city was blessed with an abundance of natural waterways that were perfect for paddling.
Soon I began developing my business plan to bring the community into nature and create a culture of outdoor recreation.
Mark, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
H2GO Paddle & Provisions provides the gear that you need for outdoor recreation! Our approach is sharing our knowledge and connecting them to others to provide the experiences for a successful outing.
We welcome each new “H2GO Tribe Member” by asking them to autograph our mascot, vintage VW Bug in our shop.
Can you share one of your favorite marketing or sales stories?
A flooded street in front of our shop provided the opportunity to showcase our product. I grabbed a paddle board and paddled downtown while our manger videoed me on the flooded street.
It went viral on social media and we contacted with many new would be customers!
Let’s talk about resilience next – do you have a story you can share with us?
During the pandemic in 2020 our shop was “closed” to in-store shoppers. All employees had been asked to stay home.
However a much needed truckload of 80 kayaks arrived at the shop! Myself along with the driver and my 20 year old daughter unloaded the truck and many customers were then able to get their kayaks they had been desperately waiting for!
Contact Info:
- Website: H2GOPaddle.com
- Instagram: h2gopaddle_tx
- Facebook: H2GO Paddle Dallas