Alright – so today we’ve got the honor of introducing you to Marisol Colette. We think you’ll enjoy our conversation, we’ve shared it below.
Marisol, appreciate you joining us today. Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.
They supported me no matter what. From the wild creative looks to dying my hair different colors to piercing my own ears, no matter the size or shape of my body, they always made me feel beautiful. They gave me room to explore without shame. I never had a standard I had to meet, and that freedom to experiment was incredibly impactful.
And because of this, one of the best investments I’ve made was in myself. I learned to trust my intuition, believe that I was on the right track simply because it felt right, and keep moving forward even when the outcome wasn’t clear.
That foundation allows me to show up for my clients in the same way. I am very good at supporting them in the evolution of their personal style. Knowing that we’re not going to necessarily make the mark on the first try but rather we are evolving to see how things feel. I’m able to walk with them on that journey while also providing expert guidance and moving them along in the process. It’s not just offering advice and sending them on their way, it’s a process we navigate side by side. I am sharing what I am seeing and feeling and listening to what they are expressing. I’m able to create a space for them to feel safe to explore without judgement of self or anyone else while motivating them and curating a wardrobe that not only makes them look good but feel good too.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Marisol Colette, the fashion therapist.
My journey to starting Sol Reflection began over a decade ago, when I took a leap of faith and left a stable job at the VA Medical Center to start my own private practice. At the same time, I began building out the personal styling side of my business, blending my lifelong love of creativity and art with my passion for helping people live their best lives. The combination of therapy and styling became the heart of my work: helping people express who they are (and who they want to be) through their personal style.
Today, my services include personal styling and shopping, closet transformations, and styling for brand photoshoots or special events like weddings, conferences, and speaking engagements. At its core, though, my work is about much more than clothes. I help my clients discover and define a personal style that feels authentic, aligned, and supportive of the life they want to live. The therapeutic element is what sets me apart. It’s not simply about finding the “right outfit,” it’s about creating a safe, empowering journey that allows clients to feel seen, heard, and comfortable in their own skin.
I’m proud to be celebrating my 10 year anniversary as a solopreneur, having built this business from scratch and shaped a business that makes sense to people from all walks of life.
What I most want people to know is that getting dressed should be a source of joy, not stress. You shouldn’t feel held back from experiences, opportunities, or connections because of your clothes. Everyone deserves to feel good in what they wear, so that they can focus on what really matters—living their best life, showing up fully in their relationships, and doing their meaningful work in the world.
Can you share a story from your journey that illustrates your resilience?
I left a very stable job that most people would have considered “golden handcuffs.” It came with great benefits and clear upward momentum, but I knew I had something bigger to do. Even though I still carried school debt, I took the leap—with the support of my parents, spouse, and friends, who believed in me and could see the vision I held for myself.
The month after I quit, I was diagnosed with cancer. Thankfully it wasn’t life-threatening, but it forced me to slow down and made me question whether I had made the right decision to leave stability behind. There were moments I thought about going back, but I kept staying the course.
The truth is, there were many times of low income and deep uncertainty. We lived simply, which unexpectedly created more space for creativity and clarified what really mattered. It stripped away the clutter and gave me precious quality time with my family. I chose to let moments of fear and uncertainty open the door to new ideas, rather than shrinking back.
When we do something that scares us, the question becomes: how can we use fear as an opportunity to get creative? How can we acknowledge the discomfort, gather the support we need, and keep moving forward anyway?
I had to make countless tough decisions and learn what it really takes to run a business. But in the end, resilience came down to one thing: sticking with it and believing in myself.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
When I started, being a young, straight, female-presenting professional sometimes made it feel like I couldn’t fully understand the diverse lives and experiences of clients — clients who are divorced, in extended sizes, or clients who have been challenged to find something that fits their authentic personality or particulars about the shape of their body.
But I learned that the most important thing I could do was to keep showing up authentically. That meant not filtering every photo, allowing the bumps and bruises of real life to be visible—especially during my pregnancy in the middle of COVID. I still showed up, still wore clothes that felt fun and great, even years after when I wasn’t focused on “losing the baby weight.” I was taking care of my body in the way it needed, while still showing other women how to get dressed postpartum and do it anyway. Because at the end of the day, wearing the clothes that make you feel good is what helps you keep going.
That consistency—showing up even when I didn’t feel creative, even when I was frustrated with the algorithm—has built deep loyalty. My clients know I’m not putting on a façade; I’m walking this journey right alongside them, unapologetically.
I stay connected with my clients because I genuinely fall in love with them. I believe they already everything they need and it’s my job to cultivate that. I don’t see anyone as deficient; whether their closet is empty or they’re not currently not comfortable in their body.
I am highly attuned to everyone’s inherent and unique beauty. Being seen and loved in that way is incredibly meaningful for my clients, and it comes from a place of genuine love. People trust me because their experiences with me are real and deeply personal. Many say the transformation they go through is far greater than they ever expected, which naturally makes them want to share it with others. I also tend to overdeliver, not as a strategy, but simply because it’s who I am, and my clients truly value that.
That’s why the best sources of new clients for me are word of mouth and media opportunities (such as podcasts, interviews, speaking engagements) because nothing speaks louder than a genuine transformation and a client who wants to tell their story.
Contact Info:
- Website: https://www.solreflection.com
- Instagram: https://www.instagram.com/solreflection/
- Facebook: https://www.facebook.com/SolReflection1
- Twitter: https://www.linkedin.com/in/marisol-colette-fashion-therapist-personal-stylist/ (This is my linkedin for some reason it’s not letting me paste above)
- Youtube: https://www.youtube.com/@solreflection1
