We’re excited to introduce you to the always interesting and insightful Marisol. We hope you’ll enjoy our conversation with Marisol below.

Marisol, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Empowered Waxing was born during an uncertain time in my life. The salon I had been working at suddenly closed, and I found myself with a loyal clientele who still needed services but no place to provide them. I never imagined owning my own business. As a first-time mom with a three-year-old and no college degree, I was scared and unsure of what I was stepping into. All I had was my determination to make it work for my son, my family, and my clients. The name Empowered Waxing came from that journey. I wanted something that would not only represent my growth, but also reflect the strength I see in every person who walks through my door. It’s not just about hair removal it’s about helping people feel good in their skin. I want every client to leave their appointment feeling confident, strong, and empowered. At Empowered Waxing, it’s more than a service it’s a space where empowerment begins.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

When I first entered the aesthetics field, I never imagined I’d one day own my own business. I was 20 years old, flipping through my community college catalog just looking for a quick path to a steady paycheck. I had no idea what an esthetician even was but the short program length and promise of hands on work seemed like the right choice. Fast forward a few years, and I had already been working as a waxer for five years when the salon I worked at suddenly shut down. At the time, my son was only three years old. I remember thinking, I can’t start a business right now it would feel like having two babies. It was scary, and definitely not part of some grand plan. But something inside me said, You’ve got the skills. You’ve got the experience. You can do this. So I took the leap. And Empowered Waxing was born.
I’ve always admired women especially mothers who build businesses from the ground up. Women who create something for themselves, their families, and their communities. They’ve always inspired me, and I told myself, If they can do it, why can’t I? I’m fortunate to have the support of my family and friends, and I knew I owed it to myself and to my clients to try. One thing I believe sets me apart is that I truly care not just about the service, but about the person receiving it. Empowered Waxing isn’t just a business to me, and my clients are never just a number. This work is personal. It’s built on trust, respect, and real connection. I know my clients are showing up as their authentic selves, often during vulnerable moments, and I honor that.
Even with over seven years of waxing experience now, I never stop learning. I regularly take advanced courses, research new brands and ingredients, and continue to educate myself. I believe being a good service provider means always staying open to new techniques, new perspectives, and growth. That’s something my clients recognize and value in me, and it’s something I’m proud of.
My business also stand on Waxing is for every BODY. That means every shape, every size, every gender, every skin type everyone is welcome here. Waxing isn’t about being perfect or fitting into beauty standards. It’s not about sexualizing smooth skin. It’s about you feeling good in your body, comfortable in your skin, and completely at ease during your service.
Too often I hear clients say things like, “Thank you for making me feel so comfortable,” or “I had a bad waxing experience in the past and waited years to try again, but I’m so glad I came to you.” Those are the stories that stay with me and they’re the reason I built Empowered Waxing around inclusion, comfort, and care. To me, that’s the highest compliment: when a client tells me they felt seen, respected, and safe in my space. Because this isn’t just about hair removal. It’s about helping people feel like themselves again. At Empowered Waxing, my goal is simple: to help people feel confident, cared for, and empowered because that’s how this journey started for me.

We’d love to hear the story of how you built up your social media audience?

Honestly, social media is hard. That’s why I think this topic is so important because everyone needs to hear it. There’s so much uncertainty around it. What works for one person might not work for another, and that can be really frustrating when you’re starting out. There’s judgment, fear, and pressure, and that’s exactly where I started. I was scared of social media. It always felt like this big, intimidating thing I didn’t fully understand. There’s still a part of me that wishes social media wasn’t such a big part of building a business—but the truth is, it is. It’s how people find you. It’s how they get to see you. And it’s not just a way to show off your work it’s a chance to let people get to know who you are. I think the turning point for me came when I stopped overthinking and just started posting. I remember making funny videos and asking myself, Am I too old for this? I’m a 30-year-old mom doing reels! But those silly videos? They’re the ones that actually bring clients in. People tell me, “I found you on Instagram. I searched ‘waxers near me’ and saw your videos you were so funny, I just knew I’d feel comfortable with you.” And sometimes, the people who book with me weren’t even following me. They just happened to come across a video where I was being myself and that was enough. That’s what keeps me going. So if you’re just starting out, my biggest advice is: just post the video. Don’t wait until it’s perfect. Don’t talk yourself out of it. You never know who’s watching. Even if it feels like no one is engaging or paying attention, someone out there is connecting with you. And above all: authenticity wins. You can post the most flawless video of your work, but if you’re not being real, people can feel that. Show your personality. Be yourself. That’s what people remember and that’s what brings the right clients in.

We’d love to hear about how you keep in touch with clients.

One of the most important things I’ve learned about building client loyalty is to put yourself in your client’s shoes. Ask yourself: If I were the client, what would I want from this experience? That mindset has helped guide a lot of my decisions. For me, organization was key from the beginning. I talked to a lot of other small business owners and quickly realized that what works for one person doesn’t always work for another. Some people use multiple booking platforms, and others rely on texting back and forth to manage appointments. I knew right away that wasn’t for me. I needed something that felt professional, reliable, and most importantly easy for my clients. That’s why I chose GlossGenius as my booking platform. It keeps everything in one place appointments, client notes, communication and allows clients to book online without needing to wait for me to respond. It doesn’t require them to download an app or create an account, which was a big deal for me. I didn’t want something that would be convenient only for me; I wanted something that made life easier for them. When you make it easy and seamless for clients to book, reschedule, or get in touch, that builds trust and trust builds loyalty. But I don’t stop there. I make it a point to check in with my clients, especially first-timers. I’ll send a quick message a couple of days after their appointment just to ask how everything went. If someone shared something personal during our time together, I’ll follow up the next time I see them. Whether it’s a life event, a health concern, or just something they were going through I try to remember and ask about it. It means a lot to people when you treat them like a person, not just a service slot. And that’s what really makes a difference. When a client walks in five weeks later and I ask, “How did that thing go?” they light up. They’re surprised I remembered, and that’s where the connection grows. In my experience, the two biggest keys to client loyalty are:

Make the experience easy and stress-free, and

Genuinely care about the people who walk through your door.

That’s how you turn first-time visitors into long-term, loyal clients.

Contact Info:

• Instagram: Empowered__Waxing
• Facebook: Empowered Waxing

Image Credits

Professional shoots by Teresa Pearson @treesimsphotography