We recently connected with Marina Soicher and have shared our conversation below.

Marina, appreciate you joining us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?

I love being my own boss and the flexibility that comes with it! It was always hard for me to answer to someone else and be paid for my time rather than my efforts. However, that doesn’t mean there aren’t also hard days! With a regular job the days are very consistent, and when things get tough you know there’s going to be a consistent pay check. While there’s no ceiling with what I can earn, there’s also times where I have lower months or my expenses increase.

I remember earlier this year thinking “gosh it would just be easier to have a regular job” as I was navigating learning a new technology system and rehiring. I felt like my brain was constantly on as I tried to solve different problems in my business and it was hard to step away from my work. I definitely questioned if it was all worth it. But when those times come in my business, I remind myself that it’s a season and this too shall pass. Sometimes I reflect on what it would look like to be back at a regular job & immediately find gratitude for the lifestyle I live and flexibility I have to be so present with my family while doing work that brings me so much fulfillment. It’s definitely not always a smooth ride, but the personal growth I’ve had and overall impact of my work definitely bring me the joy I desired in a career that I wasn’t able to find in a regular job.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My business is high ticket affiliate marketing paired with online automation & social media. I have created an online educational platform and community that teaches people how to build an online automated business even if they have no previous experience or following. The high ticket products we work with are in the health & wellness space and help people improve their drinking water so they can consume more antioxidants & improve their health just with a simple change.

What sets me apart is that I’m able to be a fully present mama AND have a career that I love & am so fulfilled by. I am proof that you don’t have to choose, despite what we are taught growing up. I have built my business to 7-figures in revenue in less than 5 years while also starting my family and having two babies. I went from industry hopping, pinching pennies and being fully burnt out to now being able to work part-time hours and earn 5x what I earned in a 9-5.

I’m most proud of the fact that I didn’t have any previous online experience before this nor any social media following when I started, but I didn’t let excuses or fear hold me back. I committed to being coachable & consistent and following the process, and poured into my own personal growth daily. When I had tough days or big hurdles, I kept my long-term vision of present motherhood and generational wealth for my family front of mind and I didn’t give up. And because of that vision, not only have I created the life of my dreams, but I have helped hundreds of other people change their lives as well.

One of the biggest lessons I’ve learned is living in gratitude. Before you can attract anything you desire, you have to be grateful for what you already have. The feeling of gratitude has to come before your desires in order for you to attract them in. When I started living in gratitude, everything changed. I love the book “The Magic” for learning to implement this and believe it will change anyone’s life who reads it.

What I want the world to know about my story is, if I can do it, you can too. I didn’t have any special talents or a super smart business idea, I just had the vision and the determination to see it through. If you can commit to being coachable & consistent and growing daily, anything is possible that you set your mind to. And those are the types of people I love to work with.

Any insights you can share with us about how you built up your social media presence?

Consistency & authenticity! The name of the game on social media these days is to show up every day and connect with people and bring value. It’s less about having perfectly edited photos or a curated brand/feed and more about what value can you bring and if you are you able to connect.

When I started my business I leaned into authenticity and sharing my journey & excitement about where I was going. I wasn’t an expert and I think people really related to that. I also learned basic low-cost ($10-20/day) social media ads and loved how those have allowed me to to connect with specific people interested in the product & service I offer across the world. I literally have people messaging me about what I do and don’t have to send cold messages or pester people.

It’s amazing what’s possible on social media these days both organically & paid, and I’ve always tried to lean into both which has led to me to build an engaged community who knows, likes & trusts me. It’s not about your follower count, it’s about your engagement. I was able to make my first 6-figures online after starting with 300 followers and no experience and still only had a few thousand followers as I started to generate momentum toward a consistent income.

And what I love about all of this is that it’s teachable – so that’s exactly what I’m showing people in my online educational platform how to do so they too can build a second stream of income online using high ticket affiliate marketing & social media ads & systems just like I did.

What else should we know about how you took your side hustle and scaled it up into what it is today?

I always knew I wanted to be a present mama one day while also providing financially for my family & being fulfilled in my work. So in 2019, while I was pinching pennies and industry hopping from wedding planning, to fitness coaching, to insurance- I decided to start my side hustle online and start working toward the freedom I desired.

Though I had no previous experience or social media following, I committed to being coachable and consistent. I became a student of online marketing & committed to the process and in less than 2 years, I was able to fully quit all my jobs and only focus on my business as I also prepared to welcome my first baby. It was definitely 2 years of hard work, effort, skill development & discipline – but it was so worth it to lay the foundation for my dreams.

By the time my son was due, I was making as much as I used to make in one year at my 9-5 desk job in just 2 months time. With this financial freedom, I had the flexibility to pour into myself & prepare for my little one. Once he was born, I was able to take months off for maternity leave and then ease back into business as it felt right.

Now, I have two little ones under the age of 3 and the madness is real, but it’s so fun! I work a couple hours a day on my business (that has now grown to multi-6 figures annually) and have been able to utilize automation, systems and outsourcing to allow me to spend the rest of my time as a present mama. My business has created so much freedom & abundance in my life over the past 5 years – including moving across the country twice, having my dream home built, buying our dream cars, and having two babies whom I’ve gotten to be present for since the moment they were born.

I’m so grateful everyday I took the leap to start my side hustle because it not only became my full time career – it changed the entire trajectory of my life.

Contact Info:

• Instagram: https://www.instagram.com/marina.a.soicher/