We’re excited to introduce you to the always interesting and insightful Marina Lutovac Lalic. We hope you’ll enjoy our conversation with Marina below.
Marina, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
BRE BUZZ was born from a mix of passion, experience, and a deep understanding of what businesses truly need from digital marketing -but often don’t get.
For years, I worked in both performance and branding agencies, helping businesses grow through strategic digital marketing. I saw the power of well-executed advertising, SEO, and content marketing, but I also saw a major gap in the industry: business owners were paying premium prices for digital marketing services but often weren’t getting the real, measurable results they expected.
The idea for BRE BUZZ started forming when I transitioned from working in a large company to freelancing. I had the chance to work directly with business owners – many of them frustrated after spending thousands on digital marketing agencies that didn’t deliver. Some had websites that weren’t optimized for conversions, others were running ads that weren’t generating qualified leads, and many simply didn’t know where to start.
I realized that what these businesses needed wasn’t just marketing tactics – they needed a partner who would truly understand their goals, optimize their strategies, and help them make smarter marketing investments without overcomplicating things. They needed an agency that offered high-level expertise without the insane agency fees and bureaucratic inefficiencies.
From Idea to Execution
I knew this idea was worth pursuing because I saw the demand firsthand. Businesses weren’t just looking for a marketing agency; they were looking for a marketing ally – someone who would guide them, challenge them, and drive real growth.
I combined my 14 years of experience in digital marketing, my deep knowledge of performance advertising, and my PR and strategic branding skills to create BRE BUZZ – an agency that focuses on delivering real results, clear communication, and tailored strategies for businesses that want to grow.
At the end of the day, my goal was simple: to build a digital marketing agency that business owners could actually trust. An agency that treats their business like its own, doesn’t waste their money, and gives them the tools they need to succeed.
Marina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
BRE BUZZ is a results-driven digital marketing agency designed to help businesses grow with strategic, no-nonsense marketing. We focus on ROI-driven strategies, ensuring that every effort- whether in Google Ads, SEO, content creation, or social media marketing- directly contributes to business success.
What makes us different? Our fluid team structure. We have a talented network of experts, with team members both locally in Charlotte, NC, and across Europe. This unique setup allows us to combine global expertise with local insights, ensuring high-quality execution while staying agile and adaptable to each client’s needs.
Instead of pushing unnecessary services, we focus on what truly works for each business, helping them increase visibility, attract more leads, and scale efficiently. Whether it’s optimizing a website, launching an ad campaign, or developing a full marketing strategy, we tailor everything to deliver the best possible results.
At BRE BUZZ, we see ourselves as partners, not just service providers- working alongside businesses to create real, measurable impact.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing our clientele has been a mix of networking, referrals, and delivering strong results. Building relationships through local business groups and industry events has helped us connect with the right clients. Referrals have been key – when businesses see success with us, they naturally recommend us to others. We also focus on clear communication and tailored strategies, which keeps clients engaged and leads to long-term partnerships.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the biggest lessons I had to unlearn as a business owner was perfectionism. For a long time, I believed everything had to be flawless before taking the next step- whether launching a campaign, starting a project, or even putting myself out there. But waiting for perfection often means missing opportunities.
I’ve learned that growth comes from taking action, even when things aren’t 100% perfect. Transitioning from a secure job to running my own agency, speaking at events, and making bold business decisions all pushed me outside my comfort zone. But those moments of imperfect action led to real progress. Now, I focus on refining as I go, rather than waiting for the ‘perfect’ moment.
Contact Info:
- Website: http://brebuzzdigital.com/
- Instagram: https://www.instagram.com/brebuzzdigital/
- Facebook: https://www.facebook.com/profile.php?id=61557757630137
- Linkedin: https://www.linkedin.com/in/marina-lutovac-lali%C4%87-894b9956/
Image Credits
BRE Buzz Digital Marketing Agency