We’re excited to introduce you to the always interesting and insightful Marina Larina. We hope you’ll enjoy our conversation with Marina below.
Alright, Marina thanks for taking the time to share your stories and insights with us today. Have you ever seen (or implemented) a really awesome way to show a client you appreciate them
One of the best ways I’ve shown appreciation for a client was by consistently finding ways to go beyond their expectations. I’ve always believed that over-delivering, even in small, unexpected ways, creates that “wow” effect clients never forget. For example, after completing a project, instead of just handing over the final deliverables, I might create additional content that wasn’t part of the original plan — whether it’s a bonus set of graphics, a deeper analysis of their audience, or an extra strategy session to help them refine their long-term goals.
I’ve also sent personalized reports, outlining key insights or offering recommendations that could push their business even further. It’s those little surprises — offering more value without them asking — that show I’m interested in their success, not just the project. Clients often tell me how much they appreciate the extra thought and effort, because it makes them feel seen and supported.
In moments like that, they realize it’s more than just a transaction; it’s a partnership. Over-delivering is about finding ways to exceed expectations in a meaningful way, and clients feel valued knowing you’re just as passionate about their success as they are. It’s what turns a good client relationship into a great one.
Marina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I began my journey in the world of copywriting when my first child was born. At that point, I was looking for a way to balance work with motherhood, and writing was a natural fit. Over time, my passion for storytelling grew, and I realized how powerful words could be in shaping a brand’s voice. From there, I transitioned into social media management, where I could combine my love for writing with the dynamic, fast-paced nature of social media platforms.
Now, as a social media and blogging specialist, I help clients craft their online presence from the ground up. I specialize in profile packaging, content strategy, competitor analysis, and target audience research. My goal is to help clients create sustainable, engaging content that aligns with their brand while making the process enjoyable and efficient. I’m all about creating systems that allow my clients to manage their blogs or social media accounts without burning out, focusing on authentic content creation that feels effortless rather than forced.
What sets me apart is my focus on over-delivering. I’m not just interested in meeting expectations; I’m always looking for ways to exceed them, offering additional insights, creating extra content, or providing unexpected value that helps clients feel supported. I tailor content strategies to fit each client’s unique personality and business needs, ensuring that everything feels aligned and genuine.
I’m most proud of the relationships I build with clients. It’s incredibly rewarding to watch someone’s online presence grow from an idea to a thriving community, and knowing I’ve played a role in that transformation means a lot to me. The main thing I want potential clients and followers to know is that I’m here to make content creation enjoyable and sustainable. Whether you’re just starting out or looking to revamp your approach, my goal is to help you succeed without feeling overwhelmed.
What’s worked well for you in terms of a source for new clients?
The best source of clients for me has always been word-of-mouth recommendations. My clients often recommend me to their friends, business partners, or colleagues because they’ve experienced firsthand the value I bring to their projects. When clients see results and feel supported throughout the process, they naturally want to share that experience with others in their network. It’s a true testament to the relationships I build and the trust I’ve earned, and there’s nothing more rewarding than knowing that my work has made such an impact that they’re eager to refer me to others.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the biggest lessons I had to unlearn was the idea that I needed to do everything myself to ensure success. Early in my career, I believed that taking full control of every aspect — from strategy to content creation to client communication — was the only way to guarantee quality and results. I would work long hours, feeling that if I delegated tasks, the work might not meet my standards.
Over time, though, I realized this mindset was unsustainable. I learned that collaboration and trusting others to handle certain aspects of a project not only saved me time and energy but also allowed me to bring in new perspectives and expertise. Letting go of that need for complete control was difficult, but it was essential to scaling my work and maintaining balance. The real lesson was that great work doesn’t come from doing it all yourself — it comes from building a strong, supportive team and focusing on what you do best.
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