Alright – so today we’ve got the honor of introducing you to Marietta Gonzaba. We think you’ll enjoy our conversation, we’ve shared it below.

Marietta, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?

S’cute is a smashed together version of so cute! It’s something me and my kids have always said whenever we see things we love! When I decided to create my business and started throwing around names one of my kids used S’cute to describe one of the plushies I had made and we all had a lightbulb moment. It just fit perfectly. One of my favorite things is when I have people checking out my creations at my booth and expressing that they are all “so cute! “; I point out that it’s actually the name of my business. It always results in them stepping back to look at my banner and with a big smile or a good laugh. I don’t think I’ll ever get tired of that.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

This all started through my kids. My oldest expressed interest in crochet so I set out to learn so I could teach her. In the end she lost interest but I was hooked. I’ve always been a crafty girl but usually lose interest after a while. With crochet the possibilities are endless. The colors, types and sizes of yarn is so vast that each creation is one of a kind.

I believe the bright vibrant colors I’m drawn to, as well as my tendency to become bored with patterns is what sets me apart. There are only a handful of patterns I make frequently. I get very excited to try new designs so my displays and creations are always evolving.

I’m most proud of the flower crown I made completely from crochet. I have never seen another one in our city and it is a Fiesta time favorite here in San Antonio. The typical crowns seen around Fiesta are made with paper flowers and wires that tend to get crushed and mis-shapen with each wear. My crochet version is made to last year after year so no need to buy a new one each time you go out to an event. I created a couple different versions and have big plans for Fiesta 2025.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

I think one big misconception about creatives who turn their art into a business is that it’s not really work. Work should not be diminshed simply because a person enjoys it. Additionally the reality of how much time and effort that goes into creating, building and running a business looks very different from the actual creative process. While I completely believe art and creativity is a vital part of life, it is not a need. Creatives have to find their people who appreciate their art. There is so much behind the scenes work that no one sees and most of it is trial and error.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

I think the best thing society does and can do is create spaces and opportunities for artists to showcase their work. I am continually in awe of how well San Antonio does just that. There are so many events and spaces that actively promote and encourage the artists in the city and surrounding areas. If you go to any pop up market or event you will see and experience how many talented and creative people we have in our city. Those that create, organize and curate these events need to be appreciated and I hope they are,

Contact Info:

• Instagram: @scutecrochetcreations
• Facebook: s’cute crochet creations

Image Credits

john gonzaba