We recently connected with Marie Guldberg and have shared our conversation below.

Alright, Marie thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

The mission of my brand, marmaclub is to be a socially conscious, keeping sustainability and slowly produced fashion in focus. For me, and mom, which is my business partner, handmade products in natural materials through a low waste process have always been a standard we have followed when it comes to supporting fashion brands. The social entrepreneurship component of our story is important because we see every product as having an infinite responsible life-cycle. We strive to make a difference within our Latin American-based artisanal communities and be the best choice for our customers.

Focusing on our responsibility, we enable a process of recycling as an option. We make it possible to reinvest your unwanted beads into another Marmaclub item. Some of the precious advantages with glass beads are the ability to cleanse and re-use.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Marmaclub is designed by creative director Marie Guldberg, and inspired by my life in Mexico City. I wanted to create products that evoke classic Nordic design realized with heritage Chaquira beading. Marmaclub’s designs combine an alluring sculptural silhouette with a striking color or pattern.

Marmaclub is committed to support and sustain the work of artisans. We will preserve the Chaquira beading technique and celebrate its cultural significance. Safeguarding this profession creates a sustainable livelihood for our suppliers. Each accessory tells a story, illuminated by the care and craft of its maker. Standing proudly at the intersection of two cultures, Marmaclub produces ethically-made, artisanal and sustainable products.

At Marmaclub, sustainability and social entrepreneurship is more than marketing; it is the vision behind each product and the ethos of our work.

We’d love to hear the story of how you built up your social media audience?

Building a social media platform is one of the hardest, yet most important factors of a brand these days. But it dosen’t come for free. I’m a true believer in slow / natural growth. No bought followers, but rather constant posting showing real details behind the brand, their work and a strong story telling.

For Marmaclub, I experienced fast that we needed expertise in this field, and started the search for a social media manager to take on this role. That was by far one of the best decisions I’ve ever made. Now I’m working closely with this person to create the best platform for Marmaclub.

For you, what’s the most rewarding aspect of being a creative?

For me, being a creative, is probably the biggest part of my identity. I’ve always dazed into this little world of mine where I find peace in drawing, painting, creating and thinking. It gives me freedom to make something beautiful out of my thoughts and dreams. The biggest reward is when an idea becomes reality, and this reality is created by the collab and joint work with other artists. Yoko Ono once said “A dream you dream alone is only a dream. A dream you dream together is reality”. And this statement I live by.

Contact Info:

• Website: https://marmaclub.com/
• Instagram: @marmaclub

Image Credits
photographer: Noel Higareda creative director: Liz Esperanza Models: Miranda Celis (Blond) and Beth Gomez (brunette)