We were lucky to catch up with Marianna Israelyan recently and have shared our conversation below.

Alright, Marianna thanks for taking the time to share your stories and insights with us today. One of the toughest things about progressing in your career is that there are almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?

The most important step is to recognize that there is a problem, because any problem can cause anxiety. You’d be surprised at how many people will try to ignore it or put it off instead of dealing with it. I’ve gotten into the habit of writing down a list of problems that might reoccur. If you can, please find some benefit or opportunity in the problem; you have a better chance of working on it. For example, when I first got my real estate license, I agreed to host an open house for one of the experienced agents. He told me that all the buyers who came to view the property that day belonged to you. I, being naive, thought how great this agent was, but the truth was that when a house is on the market for a long time, the chances of a potential buyer are very slim. However, I, as a new agent, was enthusiastic, and I posted the open house all over my social media. To my surprise, a few days before the open house, I received a Facebook friend request from a French architect who was temporarily working on his project in Switzerland. He messaged me via Facebook Messenger, saying he would like to make an offer on the house. The problem was that he only spoke French, and I didn’t know if the offer was serious. Briefly speaking, we used Google Translate, as did our lender, who had experience in obtaining international pre-approvals and verified all documents.

Most of the time, life brings some difficulties, but without them, I will not grow personally.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Marianna has a passion for learning. She enjoys business, finance, and accounting in commercial real estate. In 2018, she decided to combine her interests and attend the real estate world in Los Angeles. Here, she was able to combine her two passions by using her MBA degree in finance and accounting as a commercial real estate agent. She had experience working in a banking institution with credits and loans, but the opportunity arose for her to move to commercial real estate finance and accounting, so she packed up and decided to follow the flow of the real estate industry from the “inside”.

Marianna grew up in a family where her mother was a pediatrician and was the founder of a non-profit organization to help eliminate hunger for kids. She remembered how they prepared multiple gifts closer to the holiday season so kids would feel the love and they would not be forgotten. Her father was in the export and import business, where she learned that the business will be successful if you find a reliable partnership in it. She often accompanied her father in the office and on the jobsite, so she was immersed in the business world from a young age. She is knowledgeable about financial reports and taxes and is detail-oriented, which comes in handy when helping in the sale or purchase of multifamily properties.

Do you have any insights you can share related to maintaining high team morale?

After spending a lot of time in her father’s office, she constantly observed that his phone was ringing non-stop and that he never ignored a single call. He always patiently listed the caller and never interrupted once after reaffirming the purpose of the call, giving himself a few seconds to think and analyze the issue, maybe the level of risk. This is a habit she has learned since childhood. Understanding another person’s intentions is essential to running a business and giving yourself time to analyze. Her clients and team members complimented her so many times that they were heard after their conversation. This skill will help you manage your team and business. If it catches your attention, I would recommend Dale Carnegie’s “How to Win Friends and Influence People”. The basic idea is that you can change other people’s behavior simply by changing your own. Be ready to work on yourself.

What’s been the most effective strategy for growing your clientele?

Have you heard of the 80-20 rule? This is a very popular “business philosophy” in the business world. The 80-20 rule essentially states that 80% of your results come from 20% of your total efforts towards achieving any of your goals. In business, your goal is to identify the potentially most productive 20% and make them a priority. This is called the Pareto principle. In the real estate business, we use a lot of technology and social media, but the most effective one, at least for me, is connecting with people. When investing in branding through social media platforms, your goal is to explore trust, which is typically used as an overall signal that is “organically” linked to people’s previous trust. The results can be stunning when seeing the subconscious representation of the names of people they like or trust. This is the reality TV or celebrity effect; we see them so often that they become people we know personally. But if you’re not on TV yet, the second option to our 80-20 rule would be to meet people in person, because your charisma, aura and good vibe will give you the other 80 % results. Do not hurry; everything takes time. We are learning to take our first steps…

Contact Info:

• Instagram: https://www.instagram.com/israelyangroup/
• Facebook: https://www.facebook.com/IsraelyanGroup/
• Linkedin: https://www.linkedin.com/in/marianna-israelyan-562b2368
• Other: https://www.zillow.com/profile/IsraelyanGroup

Image Credits
armina Arustamova