We caught up with the brilliant and insightful Mariana Garcia a few weeks ago and have shared our conversation below.

Mariana, looking forward to hearing all of your stories today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

One of the biggest trends I’m seeing in digital business ventures, especially in real estate and marketing, is the integration of AI and automation in every facet of operations, from customer service to personalized marketing campaigns. This shift is revolutionizing industries by making them more efficient, data-driven, and scalable, but it also presents new challenges.

For instance, in one of my projects, we were working on a property launch that involved both a digital strategy and physical presence. We implemented AI tools to analyze buyer preferences and behaviors, which allowed us to create hyper-targeted ad campaigns. Using AI-driven insights, we didn’t just place generic ads but crafted specific narratives that resonated with each segment, which increased engagement significantly.

The opportunity here is massive: being able to scale personalization in a way that was previously impossible. However, there’s a concern about becoming too reliant on AI. While AI can generate useful insights, it still lacks the human intuition and creativity that are crucial for building long-term customer relationships. Balancing automation with a personal touch is key.

Another concern is the rapid pace of technological advancement, which can leave smaller businesses struggling to keep up or afford the necessary tools. But for those who can adapt, like in our case with the property launch, the potential for growth and efficiency is unparalleled.

This trend is clearly reshaping not only digital marketing but also how businesses operate and engage with customers, especially in sectors like real estate where timing and personalized engagement are critical.

Mariana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Mariana Garcia, and I’m the founder of Beyond Business, a company dedicated to helping entrepreneurs grow their businesses through digital strategies, affiliate marketing, and paid traffic. I’ve spent years studying and working hard to build something unique, constantly innovating and creating new ventures to provide services that help businesses scale efficiently.

I first entered the digital marketing world by recognizing how much potential there was in affiliate marketing. Not only does it provide a great opportunity for individuals and companies to generate income through commissions, but it also creates a strong network of partnerships and collaborations. This led me to create Beyond Business, where we offer traffic services and teach entrepreneurs how to leverage these strategies to maximize their results. We focus on affiliate marketing, offering detailed training on how to build a profitable business from it. Through our work, we help clients grow their revenue by teaching them how to attract the right audience and convert leads into sales.

What sets Beyond Business apart is our commitment to innovation and our hands-on approach to every project. I’ve structured the company with the vision of creating something that hasn’t been seen before, continuously adapting to new trends and needs. We don’t just provide services—we’re dedicated to empowering entrepreneurs to succeed on their own, offering them the tools and knowledge they need to build sustainable, scalable ventures. I’m especially proud of the community we’ve built, where collaboration and growth are central.

At Beyond Business, it’s not just about running ads or getting commissions; it’s about building long-lasting business structures. I want potential clients and followers to know that we are fully invested in their growth. My journey has been about pushing boundaries and creating something innovative, and that’s exactly what I aim to deliver to anyone who works with us.

How did you build your audience on social media?

Building the audience for Beyond Business on social media, particularly on Instagram (@beyondbusiness.us), has been a journey of consistent effort, experimentation, and adaptation. It started by truly understanding who we wanted to reach—entrepreneurs looking to grow their businesses, learn affiliate marketing, and scale through paid traffic. We focused on providing value first by sharing educational content, tips, and real strategies that could help people right away. I made it a priority to engage with the audience personally, answering questions and sharing my own experiences of structuring the company, which created a sense of trust and community.

One key strategy was leveraging Instagram’s different features, like Stories, Reels, and Live videos, to connect on a deeper level. These tools allowed us to showcase not only the services we offer but also the behind-the-scenes of the business, which resonates with people because they see the real effort and thought behind what we do.

For those just starting to build their social media presence, my advice would be:

1. Know your audience: Understand what they need and consistently provide value tailored to them.

2. Engage authentically: Be genuine in your interactions. Respond to comments, questions, and messages to build relationships.

3. Consistency is key: Post regularly and use different formats (images, videos, etc.) to keep your content fresh and engaging.

4. Don’t be afraid to show the journey: People connect with stories, so share your process, challenges, and wins. This helps build a loyal and engaged following.

5. Use analytics: Monitor what content resonates most with your audience and adjust your strategy accordingly.

By focusing on authenticity, providing real value, and staying consistent, you’ll gradually build a dedicated and engaged audience.

Have any books or other resources had a big impact on you?

Yes, several resources have shaped my approach to management and entrepreneurship, especially as I’ve built Beyond Business. One of the most impactful books for me has been “The Lean Startup” by Eric Ries. It emphasizes the importance of agility and iterative development, which has been crucial in how I approach innovation and create new ventures. The concept of building, measuring, and learning in small cycles has helped me refine Beyond Business’s services and adapt quickly to market changes.

Another influential book is “Traction” by Gino Wickman, which focuses on practical business management strategies. It helped me structure my company more effectively, ensuring that every part of the business—from affiliate marketing to traffic services—runs smoothly with clear goals and accountability.

In terms of videos, I follow thought leaders like Gary Vaynerchuk, who consistently emphasizes the importance of authenticity and hard work, especially in digital marketing. His approach to content creation and leveraging social media has been instrumental in how I manage Beyond Business’s social presence and interact with our audience.

Lastly, I’ve been deeply influenced by essays and talks by Simon Sinek, particularly his work on leadership and the “Start With Why” philosophy. This idea of defining the deeper purpose behind what you do has helped me maintain clarity and focus, especially as I innovate and grow Beyond Business. It’s not just about creating services but about genuinely helping entrepreneurs succeed and giving them the tools to scale their ventures.

These resources, combined with hands-on experience, have shaped my management style—focusing on innovation, value-driven growth, and strong leadership.

Contact Info:

• Website: https://beyondbusiness.mydurable.com
• Instagram: @ixoyerealestate
• Facebook: https://www.facebook.com/vonixoye
• Twitter: @balenciagadidas
• Youtube: https://www.youtube.com/@IXOYETHEVIBES
• Soundcloud: https://on.soundcloud.com/LV3jE
• Other: On Instagram:
  @beyondbusiness.us
  @recipecloud.me
  @theholystudiosgroup
  @themarianagarcia
  @famousglobalentertainment

Image Credits

Credits: @ixoyerealestate