We’re excited to introduce you to the always interesting and insightful Mariah Celine. We hope you’ll enjoy our conversation with Mariah below.
Hi Mariah, thanks for joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?
Absolutely! Hiring someone can be very helpful, but I think it just depends on your needs as a business/professional. As of right now, I do manage both my personal and business social media accounts. I have really enjoyed finding a niche for the social media aspect of marketing, and have a few clients whose accounts I also manage.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Mariah Celine, and I’m a 29 year old serial entrepreneur. I started my business, BlinkMink Lash Co, in March of 2020. BlinkMink is an online beauty store that offers free shipping and local pickup for a wide variety of our very own faux-mink strip eyelashes, beauty accessories, cruelty-free cosmetics, and more! We also have a variety of Eyelashes available on the Walmart app. In addition to running my business, I offer my own marketing services to other small businesses that include personalized marketing strategies, content creation and social media management.
Let’s talk about resilience next – do you have a story you can share with us?
Most definitely. In 2012 I graduated from high school and moved 1,400 miles away from home to go to college in a place I had never even visited. Sounds crazy right? It was, but I felt like I had nothing to lose. Right off the bat, the Greyhound bus that I was traveling on lost both of my luggage’s, so I pulled up to my college orientation in this new place with absolutely nothing. No clothes, no family, and about $200 to my name. I had no idea I’d be there for next 7 years, but I am a great example of what not giving up looks like. I made it on my own in a new city, having started with nothing, and that showed me that I can literally do ANYTHING! It wasn’t easy and I don’t recommend anyone to pick up and move as unprepared as I did; however, I wouldn’t change anything about my journey. Looking back, everything that I experienced taught me valuable lessons that helped mold me to be the truly resilient woman that I am today.
Any insights you can share with us about how you built up your social media presence?
I built my social media audience organically, and one of the ways I’ve been able to grow it was by finding my target audience. The first step, and best advice I could give, is to ask yourself WHO do you want to view/follow/buy/subscribe (whatever you goal is). And get specific about it, like how old are they? Where do they work? What’s their schedule/lifestyle like, etc. This is KEY, and will allow you customize your marketing strategy to fit their needs and yield your desired results.
Contact Info:
- Website: www.BlinkMinkLashCo.com
- Instagram: https://instagram.com/_itsmceline?r=nametag
- Facebook: https://www.facebook.com/mariah.zarback
- Youtube: https://youtube.com/@mariahceline
- Other: https://instagram.com/officialblinkminklashco?r=nametag https://www.facebook.com/OfficialLashLounge