We caught up with the brilliant and insightful Maria Stallone-Soto a few weeks ago and have shared our conversation below.

Maria, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

I was living in a constant state of juggling—balancing a demanding corporate job, raising three kids under three, and running a signage business that had unexpectedly taken off after one of my videos went viral. I was stretched thin, exhausted, and, if I’m being honest, completely miserable. The stability of my 9-to-5 job was a safety net, but it was also a cage. I knew something had to give, but the thought of walking away from financial security terrified me.

Then came my first wedding of 2024—a project that tested every ounce of my patience and resilience. Everything that could go wrong in production did go wrong. Orders were delayed, materials weren’t cooperating, and I was on the verge of a complete breakdown. By the time the final setup was done, I felt like I had nothing left in me. I needed clarity, I needed space, and most of all, I needed to figure out what the rest of my life was going to look like.

So, in a split-second decision, I booked a solo 36-hour trip to Miami. Just me, a carry-on, and a desperate need to breathe. While there, I reached out to Megan, a signage colleague turned close friend, who had been exactly in my same shoes when taking her business full-time. She understood my fears and reminded me of something I had been too scared to admit: I was ready. Ready to take Socially Scripted full-time. Ready to bet on myself. Ready to stop playing it safe.

Even with her encouragement, the weight of the decision still loomed over me. I called my husband and laid out all the risks and rewards. Yes, we’d take a financial hit. Yes, it was scary. But what I’d gain—freedom, passion, and the joy of creating—was worth more than any paycheck. My husband didn’t hesitate and supported me taking the leap. And so, I did. The next day, I gave my notice. I was officially all-in.

Leaving corporate America to pursue my passion was the scariest thing I’ve ever done, but also the most liberating. I’ve learned that there is never a right time to take a risk—you create the time, you create the path. And sometimes, the biggest risks lead to the most rewarding chapters of your life.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Socially Scripted was founded nearly three years ago after we designed the stationery and signage for our own wedding, but our journey started even earlier. During Covid, I began working for a luxury floral designer. I quickly moved up to an event management role, where I fell in love with the industry. Three months after our own wedding, my mentor and florist, Reema, encouraged me to start my own business—something I never imagined would grow into what Socially Scripted is today.

Socially Scripted offers a wide range of thoughtfully designed details to enhance any wedding or event. Our stationery sets the tone from the very beginning, ensuring a cohesive and elegant aesthetic that carries through to the big day. We create stunning welcome signs that greet guests with a personalized touch, as well as escort walls that make finding their seats a seamless and stylish experience. Our day-of details bring everything together, including beautifully crafted escort walls, welcome signage, bar signage, custom cocktail napkins, menus, and drink stirrers that add a polished and memorable touch. Every piece is carefully designed to reflect each couple’s unique style, creating a cohesive and immersive experience for both them and their guests.

One of the things I’m most proud of in my business is the genuine connections we build with our clients. It’s more than just designing stationery and signage—it’s about bringing their vision to life and being part of one of the most meaningful days of their lives. Seeing their reactions, whether it’s joyful tears or speechless awe, reminds me why I started Socially Scripted in the first place. Reaching milestones like completing 100 weddings in 2024 is incredible, but the trust and relationships we’ve built along the way are what truly make me proud.

What’s worked well for you in terms of a source for new clients?

SOCIAL MEDIA! Social media plays a pivotal role in growing your business, especially in the wedding industry. While I know I could be more consistent, I’ve seen firsthand how valuable it is for connecting with couples. It serves as both inspiration and reassurance—allowing potential clients to envision their own designs while confirming that they’ve made the right choice by bringing us on as part of their vendor dream team. Showcasing our work not only highlights our creativity and expertise but also helps us build trust and relationships with future couples who are looking for that perfect personalized touch.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being a creative is the ability to bring visions to life and evoke emotion through your work. There’s something incredibly fulfilling about taking an idea—whether it’s a concept, a mood, or a dream—and transforming it into something tangible that resonates with people. Seeing a client’s excitement, joy, or even tears of happiness when they experience your creation firsthand is priceless. Creativity also allows for endless growth and evolution, challenging you to push boundaries, experiment, and continuously refine your craft. Ultimately, it’s the impact your work has on others—whether it’s inspiring them, making their special moments unforgettable, or simply bringing beauty into their lives—that makes being a creative so deeply rewarding.

Contact Info:

• Website: www.sociallyscripted.com
• Instagram: www.instagram.com/sociallyscripted
• Facebook: www.facebook.com/sociallyscriptednj
• Other: www.tiktok.com/@sociallyscriptednj

Image Credits
Philip Siciliano Jennifer Sofia Studios Caroline Morris Photo