We caught up with the brilliant and insightful Maria José Espitia a few weeks ago and have shared our conversation below.
Maria José, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My mission with Nimbus Ink Beauty is to help women feel beautiful in their own skin while enhancing eyebrows with permanent cosmetics. Overtime many women experience hair loss from over tweezing, age, or other factors like certain medical conditions such as alopecia or going through chemotherapy. As a permanent makeup artist, I specialize in Microblading and Ombre Powder Brows. Both procedures give you a natural-looking enhanced eyebrows instantly. Microbalding consist of applying hair-like strokes and filling in areas for the most natural eyebrow look. Ombré Powder Brow technique is geared towards women who like a fuller brow overall and prefer to have a “ make up look ‘.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hello, my name is Maria José and I’m the owner of Nimbus Ink Beauty. I specialize in Microblading and I’m also a pro-makeup artist. I started Nimbus Ink Beauty because I’ve always had a passion for connecting with women and enjoy the opportunity to enhance their beautiful features. I always dreamed of being a business owner but as an immigrant it was too big of a risk for me as I was conditioned to always stay the safe route in life and have stability. I had a moment in my life where I realized I no longer wanted to live by those conditions. I came across Microblading after a beginner artist was looking for a model for a eyebrow makeover and I volunteered. I loved the that microblading was able to create a fuller brow that still looked so natural. . I started to pay attention to other Microblading artist around the world and loved how this treatment was helping women feel so beautiful. Eyebrows are a big focal point of our face. I began studying the art of Microblading and knew this was something I could do especially having a makeup background. I enrolled in a training course by the biggest permanent cosmetic academy not only in the US but also in Europe. I instantly fell in love with the process from beginning to end. Fast forward to now, I’ve performed over 100 microblading sessions and excited to keep expanding my knowledge in the Beauty industry. I pour my heart into every client and seeing them happy with their results is how a measure success. I’m proud of myself for taking the step to entrepreneurship because it takes a lot of courage to create something from the ground up. Nimbus Ink Beauty has brought more joy into my life and has inspired friends and family to keep going and to start something they only dreamed of.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing clientele is to get out and network. Networking opens doors to so many possibilities not just resources for your business but you build new relationships along the way. You meet other business owners who are also on a similar path or ahead in their journey and that should be inspiration for you to set higher goals for yourself. .
We’d love to hear the story of how you built up your social media audience?
When I first started Nimbus Ink Beauty I created an instagram for my family and friends to follow my entrepreneurial journey. I was very transparent and blogged through IG stories of all the behind the scenes of starting a new business. It gained respect and trust from new followers. I shared my trainings and what I was learning along the way. I believed in myself and that lead to others also believing in my journey and they began sharing my social media with their friends. I would ask for models for training and my message inbox would be flooded with inquiries. I still believe it’s so important for me to share a lot of behind the scenes my business so that can create a connection with future clients. My biggest advice will be to engage with your audience on social media if you want to see growth. Bring them along your own journey and let them see how special you are and why they would love working with you.
Contact Info:
- Website: https://mariaespitia.glossgenius.com
- Instagram: @nimbusinkbeauty
- Facebook: Nimbus Ink Beauty
- Linkedin: https://www.LinkedIn.com/company/nimbus-ink/