We were lucky to catch up with Maria Elena Headpieces recently and have shared our conversation below.
Maria Elena, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
The story behind Maria Elena Headpieces is not just the story of a business, but the story of a family. Over a decade ago, Maria Elena created her very first headpiece as a mother’s gift to her daughter Marile to wear on her wedding day. This headpiece was not just an accessory, but was and is a precious family heirloom that would be passed down through the generations of their family.
Today, Maria Elena and Marile wish to share this gift with brides everywhere to sell headpieces that were created with the same love and commitment that Maria Elena had when she created Marile’s bridal headpiece. Providing our brides with a beautiful heirloom of the utmost quality and design to pass down and treasure for generations to come.
Maria Elena, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Maria Elena Headpieces began with a mother’s gift to her daughter on her wedding day, a high-quality, handmade bridal headpiece filled with love. All of our pieces are carefully handmade by expert artisans right here in Miami, Florida. Using only the highest quality crystals and adornments, we pride ourselves in providing exceptional and incomparable quality for all of our brides, mother of brides, and anyone else who may fall in love with our pieces.
As a women focused business, Maria Elena Headpieces is run by many incredible women, from our expert artisans, secretary, marketing directors, our fashion and sales director, and of course Maria Elena herself, are all women who have made Maria Elena Headpieces what it is today. Our retailers across the globe are also run by amazing women, as well as our Australian flagship.
We have had so many incredible brides which we are happy to call our MEH Brides. Brides such as Paris Hilton, Sloane Stephens, Heather Rae Young, Mariah Carey, and so many more.
We are so proud of how far Maria Elena Headpieces has come, and look forward to continue growing and playing a special part in all of our future brides’ journeys!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
We believe that it is important to stay consistent with what your brand stands for. Ensuring that each of our pieces are made to perfection, using only high quality materials, is very important for keeping up with our reputation. Consistency with high quality and excellent customer service has definitely played a major part in our brand reputation.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We love keeping up with our clients and following up with them to see their beautiful wedding photos, and making sure they loved their headpiece on their special day. We reach out to our clients primarily through Instagram messages. We offer a 10% discount on future purchases for our brides who submit their photos and love story on one of our forms available through our Instagram bio. We love connecting with our brides in this way, as well as offering them a discount for themselves or any of their family or friends they may share the discount with. It is important to make sure our customers feel confident and comfortable in recommending our brand, and we pride ourselves in providing great customer service even beyond the wedding date of our brides.
Contact Info:
- Website: https://mariaelenaheadpieces.com/
- Instagram: https://www.instagram.com/mariaelenaheadpieces/
- Facebook: https://www.facebook.com/mariaelenaheadpieces/
- Linkedin: https://www.linkedin.com/company/maria-elena-headpieces
- Other: https://www.pinterest.com/mariaelenaheadpieces/
Image Credits
Madison Aycoth Valeska Castillo Mieke Visser Danielle Fried Mattea Dordevic