We’re excited to introduce you to the always interesting and insightful Maria Delany . We hope you’ll enjoy our conversation with Maria below.

Maria, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

My boutique named Louella was the culmination of 10yrs of transition from corporate sales jobs in telcom and pharma to stay at home mom with a passion for creativity. It started with beaded wine charms and jewelry – all made by hand and sold from my home and other pop ups … and evolved into buying jewelry, accessories and ready to wear clothing. As the business grew I felt confident enough to rent a space and become a brick and mortar independent retailer.

Maria, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Louella is a women’s clothing store in Wayne pa. The Louella was the original name of wayne back in the 1800s. The town was named for two sisters named Louise and Ella … their father dubbed the village “Louella”

At Louella we strive to create a welcoming atmosphere to shop for clothing and accessories and gifts. We love fashion not for a label but for how we as women feel when we are dressed to feel our best.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

An interesting trend I have seen in this challenging post Covid era is a penchant for novelty and “feel good”’ merchandise. We took a chance with some custom styles of sweaters and accessories in the category of “game day” fashion…. This was new for us but we have some die hard Eagles fans on our staff so we jumped in… both feet. It was a big hit and our Go Birds sweaters and accessories were in constant reorder and are now an in stock staple!

How do you keep in touch with clients and foster brand loyalty?

Brand loyalty is about relationships and community involvement. Our team of sale associates and stylists know our customers by name and provide a personal unmatched shopping experience.

We also participate in many local fashion shows for schools and non-profits.

Contact Info:

• Website: Louellastyle.com
• Instagram: Louella_style