We caught up with the brilliant and insightful Mari Vandenberge a few weeks ago and have shared our conversation below.
Mari, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us a story about a time you failed?
The most significant moment that comes to mind was a client I collaborated with earlier this year. It was a pinnacle in my career, a moment when I felt truly recognized and valued for my creative contributions. Those instances when you can finally take a deep breath, knowing that they chose you for your unique creative vision and ability to deliver exceptional designs.
I had the pleasure of working on several events with them, and every interaction was amazing. It was one of those work environments where I eagerly anticipated each day, driven not just by compensation, but by the genuine inspiration I drew from the team I collaborated with.
Then came a moment that shook me to my core as a business owner. Despite pouring my heart and soul into a project with tight deadlines and a modest budget, the final design fell extremely short of my standards. It was the first time I left a project feeling utterly defeated. I’m always my own harshest critic, but this time was different. After openly expressing my disappointment, I was abruptly let go, and my contract was terminated. The level of disrespect shown towards me and my work was disheartening.
In the aftermath, I couldn’t even bear to think about my profession. Part of me wanted to walk away, convinced that perhaps this industry wasn’t for me. Despite my body of work, I found myself doubting every aspect of my abilities. I shed many tears over the course of a week. With another design project looming, I summoned my strength and hoped for the best. Though I continued to second-guess myself, I ultimately created a truly incredible design that far exceeded my client’s expectations, and it felt like a tremendous weight had been lifted.
Reflecting on this experience, I’ve come to realize that no matter how hard you work, there will always be someone dissatisfied with the outcome. When you’ve given your all, there should be no need for apologies. Facing disrespect and doubt regarding your creative prowess and dedication can be deeply hurtful. But the takeaway here is that it can’t define you. I discovered a glimmer of light even in that darkness, propelling me forward. Now, I view it as a blessing; so much goodness emerged from that challenging chapter. I had the privilege of collaborating with clients I’d never even dared to imagine.
While I still grapple with moments of self-doubt and imposter syndrome, I’ve reached a point where I want my clients to choose me for me. There’s room for grace; we’re all human, prone to missteps. I’ve also learned to wholeheartedly believe in myself and my capabilities, and to not be overly concerned with others’ perceptions of me. It’s not that I’m indifferent to my reputation or how my work is received, but I refuse to let external opinions define my worth as a creative.
I encourage others to adopt a similar mindset. We can allow setbacks to drag us down, or we can choose to rise above and revel in our own power. It’s a choice, and I’ve chosen to forge ahead, unapologetically embracing who I am and what I bring to the table creatively.
Mari, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a true Denver native, born and raised. I graduated from East High School before continuing my studies at CU Boulder, delving into anthropology and sociology.
Before college, I discovered my passion for visual merchandising and window displays, igniting a lifelong love for creating.
Post-graduation, I took on a managerial role at a boutique while venturing into real estate. It was during this time that I joined forces with a close friend in interior design, exploring the depths of my creativity.
Collaborating with fellow creatives, I dipped my toes into event production and design. The turning point came when I orchestrated a memorable dinner centered around an extraordinary artist. That’s when I knew I wanted to immerse myself in design full-time.
Transitioning into home staging, I soon launched Territory West. Three years down the line, every moment of running my business has been a source of joy. It’s a journey of perpetual growth, each year unfolding into something even more invigorating.
Presently, my focus is primarily on event design and creation. I partner with individuals and brands to craft bespoke designs for specific occasions. While some might term it event production, my emphasis is firmly on the design. My goal is to engage and stimulate every sense. Some clients seek me out solely for an overarching vision, while others entrust me from inception to execution.
I take immense pride in challenging myself with every design, especially as a one-woman show. My rock is my friends and family; their unwavering support is integral to my success.
What sets me apart? I’m undoubtedly a go-getter. Yet, I’ve sculpted my business to be something more unconventional. I relish pushing boundaries and exploring the boundless realm of design.
My brand transcends design; it inspires people to dream and lose themselves in the allure of elements. Every client is treated like an old friend. Yes, I consult, but I prefer to collaborate and work alongside them, rather than for them. My clients not only embrace my vision, but also empower me to soar with my ideas, resulting in extraordinary experiences and designs.
What’s been the most effective strategy for growing your clientele?
I’ve come to understand the essence of authenticity. It’s more than just being true to oneself; it’s about revealing the depths beyond the surface.
Reflecting on past experiences, I recognize the toll of not fully embracing my authentic self. While I consistently delivered on my professional commitments, I stifled my creative spark. I suppressed the urge to challenge norms and venture into uncharted territory. This isn’t to say I can’t execute simple designs or adhere to client guidelines. It’s that my clients enlist me for my unique vision. It’s this very aspect that has propelled me forward, allowing me to unveil my true self to the world.
What’s a lesson you had to unlearn and what’s the backstory?
While growing up, I sensed a subtle message in school – a call to be oneself, yet not entirely. It seemed like there were unwritten rules: ‘Don’t be too loud, not too outgoing, and so on.’ I found myself trying to blend into the background, despite my inherently outgoing nature. My voice naturally carries, making it a challenge to fade into the background. Now, I’m realizing that creatively, this isn’t the path I should be on. It’s not who I am, nor who I aspire to be.
Today, I’m actively pushing myself to showcase the entirety of who I am, both as an individual and as a designer. No apologies. I aim to inspire others by openly sharing my complete narrative – the trials, the setbacks, and the triumphs.
Contact Info:
- Website: Www.territorywestdesigns.com
- Instagram: @territorywest
Image Credits
Mikaela AntonellIi Photography Florals by Birdy Creative Banshee House Juneshine