We’re excited to introduce you to the always interesting and insightful Margie Agueros. We hope you’ll enjoy our conversation with Margie below.

Margie, thanks for taking the time to share your stories with us today Has Covid resulted in any major changes to your business model?

Before Covid I was running my Small Business out of a Suite. I was doing Great and on my own. When Covid hit it was hard for me to continue running a Client Professional Service based business. I tried everything to keep going strong but it just wasn’t working out. I even had my Husband, Sons and Brother in Law build me a Spa Room in my house but that still didn’t give me what I needed to continue. So I knew I had to do something else. I started a Boutique Business at my home making Personalized & Customized Gifts. That actually helped keep my Business afloat. When COVID died out a little bit I knew I had to go back to Full Time work so I opened up my own Shop and now have my Daughter working with me. I perform my Professional Services and also Certify Future Professionals that want to join the Beauty Industry and get them started. My daughter now runs the Boutique. This year has started off Great & I am Very Thankful to my Lord & Savior Jesus Christ for our Blessings and being with us every step of the way!!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Margie P Agueros and I am a Wife to My Wonderful Husband & have 3 Beautiful Children. Since I was young I always knew I wanted to be in the Beauty Industry. Being the youngest of 4 girls I was the one who always did everyone’s hair and makeup. I received my Cosmetology License in 2013 and have received many Certifications since. I Specialize in Permanent Makeup & Microblading. I offer Hyaluron Pen Services that include Lip Filler, Body and Face Fillers & Fat Dissolve also a New Skin Tightening Service called Plasma Fibroblast. This Industry is always evolving so there is always room to keep growing. My daughter and I are also keeping our Boutique going which is always good revenue coming in. My clients Love the fact that they can get Professional Beauty Services that enhance their Natural Beauty and Shop for Gifts for themselves or a Special Someone all at one convenient location. Offering Personalized & Customized Gifts sets us apart from other Boutiques because we make most of our inventory ourselves. My daughter & I get to show our creative sides its fullest. So whatever gifts our customers have in mind we most likely can make it for them.

Can you tell us about a time you’ve had to pivot?

Ever since I became a Licensed Professional I have worked at several places such as Cosmetology Schools teaching, Salons, Med Spas and even outside the industry Catering. I have learned so much from each job I have had but slowly realized that I work in a way to where I needed to be my own Boss. I needed to do things my way to help people feel beautiful inside and out with no Corporate boundaries. I had to pivot and take things head on and it has really worked out for me. And now making it a family Based Brand has been one of the Best parts.

What’s been the most effective strategy for growing your clientele?

I take pride in my work and how I make my Clients feel. I think of each client as my walking billboard. If I have a happy client then they are going to share their journey with us and spread the word. Most of my clientele is referrals and I am very happy with that because it shows that I have a whole lot of Happy Clients.

Contact Info:

• Website: www.makeupanddyestudio.com
• Instagram: MAKEUPANDDYESTUDIO / MDSBOUTIQU3
• Facebook: Makeup & Dye Studio / MDS Boutiqu3