We caught up with the brilliant and insightful Margarita Bukšnaitytė a few weeks ago and have shared our conversation below.
Alright, Margarita thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
I think to become a freelancer is always a risk, especially if you used to work in a good advertising agency. The volatility becomes your best friend at some point. Sometimes to freelance it is like riding the roller coaster, so if you decided to do that at least – enjoy it! I found that this kind of work and lifestyle gives me the opportunity to work and travel, explore different countries and cultures and that is why I love it so much even sometimes I feel tired to be responsible for everything I do.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Graphic design and illustration is the style of my live for ~20 years. I worked as an art director in Leo Burnett Vilnius, Milk agency, McCann Vilnius – in between having breaks while freelancing and travelling around the world.
Now I’m freelancing (for the last 6 years) and mostly working creating logotypes, visual identities, packaging design and illustrations. Also I love to create book design, at the moment working on 6th book which design and illustrations will be finished soon. I think that my strong point is that I can do both things: the design and illustration for the book and that makes it more special and sensitive.
While creating book design and illustrations is important to feel the text rhythm, writer’s thoughts and pauses and to help to express it through the visual solutions.
Is there a particular goal or mission driving your creative journey?
My goal is to stay true to my values: I don’t want to help a client sell a low-quality product with a good design. It is important for me that my work, which takes up a large part of the day, gives me joy and meaning and I hope that at least makes the world a little bit more aesthetic.
What do you find most rewarding about being a creative?
There are two important aspects for me of being an artist: 1. it’s amazing that sometimes you can fantasize the strangest things and turn them into reality and get paid for it.
2. I’m based in Lithuania and here we have grey and cold winters which I totally hate, but my work allows me to run away to catch the sun in other countries.
Contact Info:
- Website: https://margapieva.com
- Instagram: https://www.instagram.com/margapieva_heart/
- Linkedin: https://www.linkedin.com/in/margarita-buk%C5%A1naityt%C4%97-58b66a220/