We’re excited to introduce you to the always interesting and insightful Marcy Kuo. We hope you’ll enjoy our conversation with Marcy below.

Hi Marcy, thanks for joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

As a wedding vendor, or any member of the service industry, we pre-determine our scope of work. This is what we agreed to carry-out per the terms of our contract. However, to show my customers that they are more than just paychecks towards my mortgage, I go above and beyond my scope of work. It may not be in my job description, but it makes my customers feel like I care about their well-being, feelings, and vision. I don’t expect my customers to recognize that I go the extra mile, but when they do, it makes them feel I saved them from a world of chaos and trouble. I, in turn, feel more inclined to continue doing quality work, even outside my scope of work.

Marcy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My parents started this wedding business before I was born, but nothing was digital, electronic, or marketed. Through word of mouth and referrals, my parents built a small entertainment business that I then took on, and expanded in 2021. Between the ages of 15 and 25, I worked as a DJ, coordinator, and officiant for over 300 weddings. I started off behind the scenes, behind a DJ booth in particular (I had braces and glasses), it was not a good look for me, then slowly gather the courage to step on stage, speak with clients, perform in front of strangers, etc. Since taking on the family business, I’ve been able to increase our profit margins by $20-30K / year and increase our online exposure through Yelp and social media. What I would love our followers, potential clients, and friends to know about our business is, we are a one stop shop for entertainment. Anyone can provide equipment, but not everyone can provide exceptional service and quality entertainment. That is a true art-form that is hard to replicate.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I always send texts / emails to them over the holidays. Whenever a client refers business to me, i always make a point to reach out to them and say thank you for thinking of me and our team.

How’d you build such a strong reputation within your market?

Time, timeliness of response whenever there’s a new lead in the sales pipeline, attentive to customers’ needs, flexibility with our scope of work, and composure.

Good reputation naturally takes time to build. Without time, your company will never be considered a “household” or “well-known” brand.

Contact Info:

• Website: https://marcysk.com
• Instagram: weddingswithmarcysk
• Yelp: https://www.yelp.com/biz/mcm-entertainment-monterey-park-3

Image Credits

None