We caught up with the brilliant and insightful Mango Marketing Co a few weeks ago and have shared our conversation below.

Mango Marketing, thanks for taking the time to share your stories with us today Any thoughts around creating more inclusive workplaces?

We are forever creating more and more of an inclusive workplace. We think the work is never done. To create an inclusive work space you need to actively work towards providing a brave space for everyone on your staff and your clients. Creating strong company culture and core values that start from the top and trickle down helps with inclusive workplace. You have to live and breath your morals.

Mango is a brave space environment that acknowledges the challenges between both employees, clients and co-owners have when attempting to have discussions around difficult and/or sensitive topics such as race, power, privilege and the
various forms of oppression for the purpose of learning, growing and elevating those around us.

Also, the most important thing about creating an inclusive workplace is remember that you will make mistakes.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Mango Marketing Co. is a collective, brainstorm focused, innovative and challenge winning team. We’re not here for quick growth; we want to be here for the long haul. We don’t send you off with the same format but customized business steps. We always saw Mango Marketing as an inviting space where we took your business idea and sky rocketed it.

Essentially, we took lemons and made Mango Lemonade out of it!

What we’re all about:
WE VALUE DIVERSITY, EQUITY AND INCLUSION.
WE BELIEVE IN EDUCATION AND STRATEGY OVER VANITY METRICS.
WE ARE ADVOCATES FOR HUMAN RIGHTS, CIVIL RIGHTS AND EARTH.
WE ARE HERE TO HELP BADASS WOMEN GROW SUCCESSFUL BUSINESSES

Meet the Co-Founders:
Natty and Alicia met while Natty lived in Baltimore for a few years. They shared a studio together, created photo shoots together and shared way too much food. Their friendship continued to stay supportive, focused and business driven as Natty moved to Philly.

Natalie is a commercial focused makeup and hairstylist turned marketing pro. She has spent over a decade in the beauty industry representing brands and educating in the cosmetic industry. Although Natty is still heavily focused on artistry, She is the brains behind marketing strategies, your strongest PR moves and viral moments.

Favorite place to be: San Juan, Puerto Rico on the beach, eating avocados or Brooklyn, New York in some underground speakeasy style bar drinking fancy cocktails with friends.

Favorite Way to Eat a Mango: with tajin.

Alicia is a published wedding and editorial photographer turned website designer. She has spent the last 8+ years creating magazine worthy images for couples, families and brands. She is the creative expert behind your website designs, graphic designs, content creation and professional photography.

Favorite place to be: Palm Springs snapping photos of all the cactus; cooking, gardening and greenhouse hopping or Baltimore adventures with the family (hubby and 2 kids!).

Favorite Way to Eat a Mango: margarita.

Any advice for growing your clientele? What’s been most effective for you?

Relationship building, reviews and referrals. We didn’t realize it until just now but we’ll call them the 3 R’s of Growing Clientele ::immediately writes blog::

Relationship building is so important. We don’t think cold calling on LinkedIN or Facebook is effective. We find meeting people at networking events, comments on their lives or business on social media, offering resources and giving out tons of free downloadable education is effective. It’s a great way to build trust and value.

Review are self explanatory. Potential clients want to know past client experiences. We have testimonies on our website, as well as facebook and Google, to show trust, experience and about the process. Reviews also help you shape the customer experience and the workflow you provide.

Referrals is one of our main sources. We pride ourselves on referrals. They come from those clients that love that experience enough to give a verbal review in the form of passing on a referral. All of this customer experience and growing your clientele this way goes back to relationship building.

Focus on your client’s trust, experience and needs.

Any advice for managing a team?

Our entire team is remote and we all live between 10 minutes from our studio in Baltimore, Maryland, to 16 hour plane ride away. We constantly are coming up with meet ups to get together. This happens twice a year! Our team that is US based lives in Philly, New York City, Baltimore and Washington DC.

We have done quarterly meetings via zoom, use email to chat, sent little gifts to say thank you, had company parties and every Tuesday any one willing is welcome at the Baltimore studio to co-work. We also randomly will have meet ups just to be around.

Alicia and Natalie spend a lot of time sending the team things to win prizes, thank you affirmations and gifts to keep encouraging all that they do.

Contact Info:

• Website: www.mangomarketingco.com
• Instagram: www.instagram.com/mangomarketing.co
• Facebook: https://www.facebook.com/mangomarketingco
• Linkedin: https://www.linkedin.com/company/mango-marketing-co/
• Youtube: https://www.youtube.com/@mangomarketingco
• Other: https://www.tiktok.com/@mangomarketingco https://open.spotify.com/user/314ai5cwrynxsdcraboh4jibmjqy?si=4b8bd6f72d5d4572

Image Credits
Alicia from www.mangomarketingco.com