We recently connected with Magic Wolf and have shared our conversation below.
Magic, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
Most people don’t realize just how my path began as a keeper/transporter of the stones/ crystals. Many of my supporters have been following and supporting me for years and have all come to know and appreciate the mission behind my work. I strive to provide authentic,hand selected, crystals from all around the world direct from source to ensure minimal energy exchange. When I first began rekindling my interest in crystals back in 2014, it had everything to do with energy and vibrational awareness. However as a child, probably as far back as elementary, I remember learning a little bit about geology, crystals and rocks. Most science classes don’t dive too deep into the world of geology. However, I do remember learning that everything is powered by energy. I remember being captivated at the idea that quartz crystals are the power source behind some of the most commonly used gadgets present day, such as tvs, watches and so much more!!! Over my years of doing shows, I had people approach me questioning the validity of crystals. Although, I will never try to convince a person that crystals can change their life and are alive and are basically one of nature’s original medicines.
Instead I like to reference the scientific facts about how crystals definitely vibrate, and they are absolutely as alive as we are. One thing is for sure, it’s very hard to challenge the science behind the vibration that crystals emanate.
To get back on track with my mission it can be summed up into one concept; AUTHENTIC and ethically sourced.
So as my interest in maintaining my own vibrational alignment grew so did my interest in crystals, I decided to start my own collection at the time. Almost 10 years ago there were not many options that I knew of in San Antonio, but I ended finding a crystal vendor at a flea market. This is not en attempt to discredit anybody, so I won’t mention any names, but I will say that after purchasing a handful in a few visits it became quite evident that the majority of crystals in this shop were purchased online and coming from China.
This didn’t quite sit well with me because I just didn’t know enough about crystals and wanted to figure out how I can acquire crystals in my possession that I could validate the origin and authenticity. Truth is many crystals and stones from around the world are shipped to China for manufacturing,so I’m not saying that everything from China is fraudulent or inauthentic just that it’s not as close to the source as I would prefer. So knowing that things are coming from China where they were processed wasn’t bringing me peace of mind, I wanted to know where the stones came from originally out of the Earth. Within a few months I was on a new mission to go mining with my own hands to unearth crystals direct from the womb of our mother Gaia. I simply wanted to know that it was possible to get stones direct from the source.
Considering I never disregarded the concept that crystals receive and transmit energy, it was super important to me not only to know the origin but to know that it had not been handled by multiple people or many hands before reaching my vibrational energy field.
Since Sept. 2015 I’ve been doing sales in person at local pop-ups and gem and mineral shows around Texas and other surrounding states because the idea of online selling for me simply does not bring joy. For some reason all I could ever think about is all the people handling the package as it makes its way across the country. However, I’m very grateful to know there are people all over the world doing online sales/shipping because it is my absolute prerogative to obtain crystals as direct from sources all around the world to put on display whether on my table at a show or of course now in my actual crystal shop for others to connect with in person.
Magic, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Considering my business is pretty well known in San Antonio, I’ve been operating Rock Your Magic since 2015, I do realize there are so many people who are not yet familiar with my business.
I have to admit it is quite the honor to be granted the opportunity to share a little about myself/my business via this article.
So allow me to begin with the basics;
I recently turned 40 this year, people have come to know me by the name Magic Wolf.
When I first popped up in the metaphysical show scene back in 2015 I only had a very small amount of crystals to display. At the time majority of what I had in my collection was quartz crystals I had personally mined from Mt Ida Arkansas, some calcite I mined in Florida and a few fossils/crystals from Morocco.
I do have a circle of supporters / followers who have been with me from my first show ever, watching my journey from the start. This particular group of people has watched as I transitioned from sharing a 6-ft table in October 2015 to buying another business in 2019 (Texas Magpie) and now as of Dec. 2021 opening an official store front here in San Antonio.
Many people have no idea I own and operate 2 businesses, Texas Magpie is my traveling crystal shop, where I set up at Gem and Mineral Shows across Texas and surrounding cities and states.
Very few know the story that actually led me to doing my first show. I share it now and then when I feel guided and of course the timing is right. I’ll be the first to admit it’s a long story and I tend to talk in circles.
However I will paraphrase it for you to the best of my ability.
I was dating someone back in 2014, who was the perfect match at the time, considering I was just diving into the world of energy and vibrations. He knew more about it and basically held my hand as I ventured deeper down the rabbit hole. In Feb 2015 he took me to my first ever Reiki healing experience. It was the most profound thing to ever happen to me. Based on my experience with Connie Parker, I can say she was intuitive and magical beyond my wildest expectations. I am blessed to still be in contact with her and refer to her as my fairy godmother. I can certainly say my life was never the same after that.
I was like a newborn vampire, all the sudden I could not only feel more, I was also able to discern my internal feelings from the external.
This made it very difficult for me to coexist in negative/low vibrational energies. I was working for a print shop at the time, and the person I worked for paid really well and often bragged about how he knew he was difficult to work with. Ultimately everybody who worked for him collected fat paycheck at the expense of their own misery day to day. Within 2 weeks time following my reiki attunement I decided to resign from that job due to the stress related symptoms I began experiencing. I was basically let go on the spot after putting in my 2 weeks notice.
My partner was working out of town for an extended time when this all transpired, so upon hearing the news he said “pack your things come out here with me, I’ll take care of you”
Before long I sublet my house, and arranged for my daughter to stay with her dad and his family through April and May, and after the school year I could take her with me for the summer. This is only intended to be an extended trip through the summer. During the month of April and May we went on many adventures like camping and went mining for the crystal quartz I mentioned previously that I mined myself in Arkansas. This next part I’ve never really spoken about publicly but the situation turned pretty dark pretty quick. During this time I’ve been able to see places I’ve never seen before, however I also experienced my first ever narcissistic/abusive relationship. It helped that I was learning a lot about maintaining my own energy and working with my own ego. I’ve always had the ability to sit quiet and put my ego on the back burner,and this is probably the only reason I was never really physically hurt throughout my time with him. While on the road I was learning alot about trust and silent power.
To be transparent there’s a lot I won’t get into but what I can say is you can literally write a movie about my life during this experience.
Now to fast forward a bit, I did manage to spend a month in Florida with my daughter, but his offer to take care of things did not come to fruition. Instead of a couple months of lax and leisure time, I ended up losing everything. First to go was my cellphone, heh tossed it out the window while driving somewhere in Tennessee or Alabama, I lost the house I was renting mostly as a result of no contact and the subletting arrangement falling short and my car was ultimately under re-possesion. The most crippling part was when he had taken every dollar I had in my possession. Now I had nothing to come home to or with. Of course I lost everyone I had known including my family. Everyone assumed I was trying to uproot and start a new life with him, despite my attempted pleas for help.
I had no way of knowing that it was all part of the beginning of my new life. I had to learn to live in faith and trust that it was all happening with a purpose. My logical mind warned me about him, but the intuitive me knew I had to trust and take the opportunity to get out of Texas.
To keep it short I’ll fast forward to the chapter I end up stranded in Denver in September 2015. After months of living like a prisoner among this monster of an ego who’s name I shall never speak, as the mind has powers, we attract what we speak.
Fortunately this was all taking place back when craigslist was in it’s prime…. Considering this person had no shame admitting to me that his plan was to move on without me, I knew I had to make some moves.
I had a phone with no service at this time , so while he would go to work I would walk to the closest McDonald’s to use wi-fi, because my car has been sitting with a dead battery for a week now.
So I used Craigslist as a platform to meet strangers in effort to find a place to buy a used battery for my car and also to potentially find out options on where to sleep, because I knew that there was a whole population of people that live in Denver, but in their cars.
When the day came he did it!!
He actually freaking left me in that house knowing the homeowner would have happily allowed me to stay… But, IN HIS BED!! I was definitely in a bind but not enough to go for this arrangement. I decided in that moment “I’ll take my chances on the streets” just as I did at age 14.
I’ll be the first to admit I was terrified all alone in the city I’ve never been. This is my first real big circle back moment where I had an epiphany that everything does in fact happen for a reason. I’ve been having conversations with myself my whole life and in this moment I was able to remind myself that this is not new to me I’ve been alone, I’ve been stranded, I’ve had to find places to sleep before, only then I was a teenager. So I came to the conclusion that as an adult, I would be ok. This was nothing new to me.
So with a single one hundred dollar bill I had kept hidden I was able to get a ride from a person I met on the internet to buy a used battery. Later that night I met up with another person who was going to show me where he had been parking to sleep at night in this sort of hidden undeveloped subdivision. The next morning I woke up and went to the nearest place I could find which happened to be a Burger King to use the restroom and brush my teeth. I had a bit of a breakdown at the realization that I was here all alone in Denver with nowhere to go but I was grateful at the idea that I had the option to brush my teeth and change my clothes even if in a public restroom. I didn’t maintain contact with either of those people who helped me get through my first day and night alone in Denver, but I send gratitude when it crosses my mind.
In conclusion, what started off as an innocent trip to travel with my partner and go mining for authentic crystals has ended up being both my downfall and rebirth so to speak.
I had one other internet contact on the line, for the potential to go camping with a group of people for the weekend and have somewhere to stay for a solid three nights but I couldn’t just venture off into the woods with strangers. So we went to meet publicly and before you know it I was following them to a gem show. Keep in mind crystals and energy healing and vibrational healing were all new to me at this time, so I was very much interested in the idea of seeing a whole lot of crystals in one place. Especially because I was going through something in my life that I felt I could use any help I can get, but to my surprise we were not going to the show to shop around. They knew that these gem show vendors usually need help during setup so they were going with the intention of working with someone. Next thing I know we’re walking into a tent and when the vendors start to say “we’re not open yet” the people I was with responded with “we’re here to help if anyone needs workers” . And then BAM! Just like that I’m working with a team of Moroccan importers!!! I will never forget they paid me 40 bucks for my first few hours of work and invited me back to work the next day. That night I took the $40 I had and decided I was going to treat myself to a actual meal considering I’d been living off celery /peanut butter, Ovaltine an dollar burgers for the last few weeks while living as a prisoner. I was willing to spend that whole $40 on a worthy dinner, so I end up at an Applebee’s and the bartender there must have been able to see by the look in my eyes or perhaps he could tell I had nowhere to go cause I wasn’t budging as all other chairs around me were already stacked on the bar for closing time… either way he knew that I was going through it because I ordered a steak and a margarita and I figured my money was gone but when he gave me the check, it was less than $6!!
I couldn’t help but cry because the way abundance was just flowing right at me after I decided to spend it all on that meal. This person was such an Earth Angel to me and allowed me to stay at their place, which was awesome because I got to sleep on a giant bean bag a couple nights. I went back to work with the Moroccans each day during the show. Once they realized my situation they invited me to stay with them in their Airbnb. So there I am now under One roof with about eight different men half Moroccan, half American, and I’m just trusting my intuition at this point. Then after 10 days I was able to come home with $1,000 in my pocket and some rocks they had given me as a gesture of their appreciation. Just like that I was able to come home with my head held high and some money in my pocket as well as crystals. I reached out to my fairy godmother Connie Parker, and asked for insight , she directed me to the Wholistic Festival that was active at the time. I took the steps to contact the host of the show.
This is where I got my start, I met lots of people and I seemed to just always know things without realizing. Before I knew it I was being called Magic and my little catch phrase “Rock Your Magic” became my business name and ultimately my brand.
I know it might seem like I just unloaded a lot of personal history, but I feel like it’s pretty relevant considering more often than not people often attempt to replicate what I’m doing or come to me very directly with questions and requesting insight on how to start their own business, wanting to know how did I ever get started.
All I can say is it’s a hard thing to explain to people that I can’t teach them anything. Not because I’m unwilling or simply just unable but simply because I never knew what I was doing.(still don’t)
I most certainly did not wake up one day and decide that I was going to make a living selling crystals or that I was going to be the keeper of the stones starting now. My story is a true story of divine guidance and resilience. I don’t think I ever would have realized I was meant to do this if I did not take the leap of faith to travel with the person across the country against my own logic.
Whenever I am approached and ask for guidance or tips on anything I always just tell them
“follow the feeling” No matter what phase of life in both personal or business.
Because while it might look like I have it all figured out, the truth is I never had a business plan, each phase of growth has just been a matter of trust and going with the flow.
However, I can say wholeheartedly my ultimate intention is to be able to make a difference in the lives of others by offering authentic and affordable minimally handled crystalline goodness. As I like to say we’re all on our own unique journeys, different ages and stages. Knowing this is what sets me apart.
Ever since I began my business I have never tried to guide people towards anything whether it be life decisions or knowing what stones to buy. The primary reason I prefer to do in person sales is because as humans we tend to think too much. Nobody teaches us how to feel,so with that concept in mind anytime you buy crystals from Rock Your Magic, whether it be at a show or in shop, I myself or my team are standing by to serve all, while staying in a place of neutrality. We strive to help our shoppers by always being available to help facilitate a bond, never by recommending what to buy.
The one thing I have always done differently is encourage people to feel for themselves and learn to trust themselves because 100% of the time when we encourage somebody to just look around until something catches their eye it ends up being exactly a match to what they need in that moment! No matter how many books we flip through or how many Google searches we do, deep down they know without thinking and it starts with just a visual connection. Once you see people have those life-changing ah-ha moments you know that they will now always trust a little more in themselves when it comes to making decisions in their life.
Yes, I sell crystals in exchange for currency, because this is how I make my living. However in essence I am not in it for the money. My primary objective is to lead people towards themselves, to bridge the gap between seeking outward guidance and trusting more in themselves. Which is what I consider to be the key to what sets Rock Your Magic apart from others, it was my journey that lead me to understand the importance of empowering others to trust in themselves.
I would like to say thank you in advance to those of you who took the time to read through this attempt at my short version on how I got my start in the rock game.
How’d you build such a strong reputation within your market?
When it comes to the reputation of my business, it’s no debate….hands down Rock Your Magic is known for having a wide ranged variety of authentic crystals with prices ranging from .50¢ and up. Over the years my supporters have come to appreciate both the affordability and authenticity. As well as my methods of buying directly from the source to ensure origin and that they are indeed ethically sourced. Working with direct importers/sources also plays a huge role in why I am able to keep my prices low.
The 2nd most common thing I hear from my supporters is the uniqueness about the varieties I carry. That is a direct result of my efforts and dedication to buy in person only. There is a lot of stuff on the market that I specifically avoid buying because I know that’s what’s flooding the internet. Since 2015 my buying pattern has been twice a year I go on big shopping ventures. By now it is no secret that the largest Gem and Mineral shows in America occur twice a year. As I mentioned, that’s where I got my first start working with Moroccan importers back in 2015. It is very humbling and validating to know that my supporters will put things on a wish list and wait until I go shopping to see if I can get it because they know I’m going to get it direct from source or not get it at all. That being said, there are many things that you will never see me carry in my shop despite the ability to obtain simply because I want to know everything in my collection is as close to pure from the earth as possible.
I’m still very modest about my role as I’m often referred to as the queen of the south. I’d be lying if I said I didn’t appreciate that, considering I grew up fast as a child and movies like Scarface and Goodfellas we’re my favorite. Somehow narco/mafia movies had my heart, and ironically it’s almost like my life now as a business owner relates very much to Mafia life, but that’s a whole other story.
I will admit I have learned to embrace the fact that my business is not only known but has grown due to my reputation for authentic and affordable crystals,stones, fossils, meteorites,jewelry,etc. Word of mouth has certainly been my main method of growth, and I am so beyond grateful for that.
I’ve never had a website for my business, however my next step is to launch my very first ever newsletter. I realize I’ve hit a plateau and the only way to continue moving forward is to take action. All these years normally I wait for someone to come along to help me execute/get through the next phase. However in the past 7 years I’ve had so many people come and go from my life, which is very much a fact of life. It happens. The tricky part is having someone involved in my business leave my life, it’s definitely different because it in fact affects business. So this year has been about me learning to do things I never had an interest in learning in the name of business growth. So far I have learned how to create my own fliers and business cards using simple apps for the first time ever! Recently I had a breakthrough moment, during a conversation with a very empowering soul I had the pleasure of meeting this year. Amidst a conversation with this amazing person I came to the realization, “I don’t have to wait to find the perfect person to help me launch a newsletter…. I AM the perfect person for the job!!” All they had to do was demonstrate with a few clicks how easy creating a newsletter can be!
Wouldn’t you know, just like that the self imposed limitation has been removed.
I’ve been collecting emails since opening my shop in December 2021,and have accumulated so many emails to date. So as I mentioned this is my year of action,and I hope deeply and sincerely that anybody reading this is inspired at all on any level by anything I have shared about my journey. It took me almost 10 years as a business owner to come to this pivotal reality.. sometimes you just have to TAKE ACTION.
It’s surprisingly silly how things typically are nowhere near as hard as we think they are when we’re intimidated by the newness of it.
Let’s talk M&A – we’d love to hear your about your experience with buying businesses.
In all honesty, I don’t think I ever expected to buy a business but in 2019 without any interest or any effort I was presented the opportunity to do so. As long as I was doing shows I knew another vendor operating under the name Texas Magpie, I honestly admired her. As I was first starting out in the shows I would get to see her in action, she definitely had a bigger collection than what I started with. I only ever got to see her at the holistic fairs I would setup at. Until one day in 2018 upon my return from my Tucson buying trip I got word that Texas Magpie was selling the business. Someone mentioned this to me thinking I would have an interest in it and I thought well “I don’t know about that but I could surely help lighten the inventory if they’re looking to liquidate anything.”
I reached out to her in a message via social media just to throw a lifeline out there and inquire on the potential sale of any inventory and to express serious interest.
Next thing I knew we were meeting for dinner. I should mention Kateri is her name. Conversations expanded leading to a second dinner next thing you know we were talking about me buying the business.
She did not have a physical store, what she did was set up at gem and mineral shows. Now I remember years ago being asked many times “why don’t you do the gem shows?”
Or just people suggesting “you should do the gem shows”
Without even inquiring on the Gem and Mineral shows that go on, I already knew that they are hard to get into, and even once you get your space at a gem mineral show you still have to build your reputation when you’re starting out as a new face. Of course my attitude has always been “eh, if it’s meant for me, one day it’ll be”
Next thing I know, of course here it is happening! This is a little bit scary to me because up until this point I had always operated my original ROCK YOUR MAGIC business locally in San Antonio, but now I’m about to take over a show schedule that includes shows all over Texas as well as Louisiana, Oklahoma, Denver, and Alabama. So this is the year 2018 going into 2019, I had to go do a very grown up thing and create DBAs for the first time ever. I had to figure out how to get the new business added to my sales tax account and create a new email, buy a printer to begin the new venture of receiving contracts for the gem and mineral shows I was about to take on. Being able to print these contracts and submit with payment and secure my spaces t
at shows was a new thing for me, but really it all ties down to the concept I mentioned about taking action. As intimidating as it all was, I figured it out, every part of it. If we sit around and allow ourselves to be ruled by fear and intimidation of new things and new beginnings, we never get anywhere. To get to any next step or any next phase no matter where you are, who you are, or what you are doing… ACTION MUST BE TAKEN.
I want to talk a little bit about the fact that so many people questioned my decision to buy Texas Magpie as though it was illogical. People could not grasp the concept that I would buy a business and not change the name. people had a difficult time understanding that was the whole point, I bought the business so that I could simply just take their place and not have to start at the bottom. It was the most practical and tactical thing I could ever have done and it came to fruition without effort. I had no aspirations to buy my way into the gem shows. Fortunately I was able to see the bigger picture, by acquiring Kateri’s business I not only skipped the waitlist, but I simply stepped in as the new face of an existing business. People already knew where to find Texas Magpie at shows after all the years of attending. This was my best investment ever and it didn’t matter that others outside myself couldn’t understand how much of an advantage I was buying into.
When it comes to words of advice I could give any one out there whether you’re an entrepreneur or just not sure about what next steps to take next in any phase of life… I would say;
“You must learn to take risks, you have to learn how to tune out the voices, the ones in your head and the ones outside and around us trying to persuade us in all sorts of directions. Learn to drown out all the noise and chatter and focus on the feeling, when something feels right it doesn’t have to make sense. And that’s where we all tend to fall short. Trusting in yourself is the most important thing”.
I will admit I learned to do so using the law of attraction, stoicism and a few other teachings. All of which have helped guide me along as I journey step by step. When it came to opening my store everybody I knew had a different idea on what I should be doing. As a result of remaining true to my own vision, I lost a lot of people during my shift into store ownership by simply maintaining my own boundaries and sticking to my roots.
Which leads me to a second piece of advice. You have to be okay with losing in life, it’s part of growth, and a very real fact of life on any spectrum. There are many songs written about it, we all know the common saying “you win some you lose some”. What we should never do is lose ourselves, trying to please everyone else. Which is infact our ultimate challenge.
“Remember you just have to trust yourself above all.”
Contact Info:
- Instagram: @rockyourmagic / texas_magpie
- Facebook: @rockyourmagic / @texasmagpie