We’re excited to introduce you to the always interesting and insightful Maggie Emory. We hope you’ll enjoy our conversation with Maggie below.

Hi Maggie, thanks for joining us today. If you could go back in time do you wish you had started your business sooner or later?

I have always been an internet kid. I have always watched more videos online than I have watched tv. When I was a kid I always asked for digital cameras for holidays (because I’d repeatedly break them) and I would take them to school where I would create fun videos of my friends. We would vlog our play dates, choreograph dances, do fashion shows etc. I always had so much fun making these and preferred to be behind the camera than in front of it. By the time I was in middle school, I knew people were making money from Youtube and creating content, but I was terrified to even take the leap. I continued making videos for my own memories until I was 21 years old and out of my hometown. I guess I was terrified of people I knew in real life discovering what I was doing in the online world. Taking the content of my dog and having a fully separate account gave me the freedom to post imperfectly, to try out anything I wanted without judgement, at least to my face. I gained 4,000 engaged audience members pretty quickly and that gave me the confidence to continue posting and including myself in the content more. We started to work with brands when I reached 10,000 followers and have managed to work with some of my favorite brands in the world, such as McDonalds and Hasbro. I always tell people to just start, because it will never be perfect. You have to be posting in order to improve. Remove whatever barriers are preventing you from doing it, if it’s something you really want to do.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I explained a bit in that last question but it all started with my dog. When we brought our second dog, Sadie home in April 2020, I was finishing college online and the world was in the beginning of a pandemic. I decided I may as well take the leap with this content creation thing and try and turn it into an income. I opened my business So Fetch! that month and started by selling Lightroom Presets, the ones I created to edit my own photos. From there I created my own stationary and a few other products as well as digital products to sell in my online shop. However my main source of income and the thing I love doing most is creating content for brands to promote the products we already use and love. It allows me to be creative every single day as there are a million other aspects to the job that are required in order to continue getting brand collaborations. In 2021 I started a podcast called So Glad We’re Friends with two of my other content creator friends, Brittany Brown (@rosieandbriitt) and Devon Noehring (@devonandwillo) which has been one of the most rewarding things.

We’d love to hear about how you met your business partner.

I met Devon and Brittany, my podcast co-hosts, through our dog’s instagram accounts. All three of us were working with the same brand at the time and were looking to chat with other creators about working with brands, as we were all in the beginning stages of our journey. We started a group chat and had so much fun chatting about not only our work but. just about all the things going on in our lives and pop culture. We decided we wanted to start a podcast that emulated the girly silliness of our group chat and we were successful in creating that. Our podcast, So Glad We’re Friends has gained over 100,000 listens and our favorite part is that our listeners get to feel like they’re sitting down for coffee or a cocktail with their girlfriends every week as we chat about topics as light as Coachella or as heavy as Body Image, Gender Roles, etc.

Any insights you can share with us about how you built up your social media presence?

I always tell people the number one way to grow on social media is to be consistently, authentically yourself. I pride myself on being authentic and “relatable” on social media but even I find myself turning on my “customer service voice” sometimes. The goal is for the people you are SO close to in real life to watch your content and be like “yes that is exactly how they act and talk when they’re with me.” Which is hard to do when these strangers on the internet aren’t actually your best friend. It’s important to be consistent so people know what to expect from you, and the more you create, the more opportunity you have to grow in followers as well as in self improvement.

Contact Info:

• Website: www.thesofetch.com
• Instagram: @MaggieWithTheDogs
• Facebook: @MaggieWithTheDogs
• Linkedin: Maggie Emory
• Twitter: @MagsWithTheDogs
• Youtube: Maggie With The Dogs

Image Credits
I own the rights to these images