We recently connected with Magali Delarosa and have shared our conversation below.
Hi Magali, thanks for joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?
I have several social media pages and as hard as it is sometimes I feel that managing them on my own is very important. I love knowing everything that is going on with my business and pages. I always have the alerts for my social media on so I can keep track of updates and also so that I can touch base with my fans on a personal level. Social media is the best way to make announcements about my shows and movies to my fan base.
Magali, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started in the music industry at 9 years old singing covers of Mariah Carey and Selena. I grew up heavily influenced by Mexican and American Pop music. I worked on several projects throughout my life including one project that landed me a recording contract with Randy Jackson of American Idol at 23. After that time I decided to really start writing my own music and released an Spanglish EP in 2015. Now as a more established artist in my genre which is Tejano Music or music in the Regional Mexican music I have 5 full length albums under my belt and won an award for Best Female Vocalist this year.
The business that I run with music, fashion and now cosmetics is something that I do with the help of my amazing family. The big decisions are made with my immediate family and the team that helps me out are people that I have known for years. I like to establish trust with whomever I work with to make sure we don’t run into any problems later on. In my experience its best to work with a small team you can rely on rather than a big group.
I keep myself extremely busy always, so concerning exercise, family duties, etc, I have to make lists. A ton of lists. As I prepare for shows, interviews and music videos I just refer to my lists to keep me on track.
I feel what sets me apart is the love I have for fans, I see their comments, suggestions and I take that into my work, In all my work you can see that my family, our heritage and their stories have really inspired me, I have a tremendous amount of love for my musical peers. This is a hard business and its important to lift each other up.
What I am most proud of is my ability to never give up, even though this career has thrown me into some crazy loops. I believe with hard work, faith, and a positive mindset you can accomplish anything.
I want my future followers and fans to know that im here for what they need. I love what I do and I love the people I get to do it for. I also want people to know that I recently embarked on an acting journey that has been taking off. You will be able to see me in a supporting role in a movie called Find Me that will be streaming on Amazon Prime. Thank you
We’d love to hear the story of how you built up your social media audience?
How I built my audience on social media was by creating as much content as possible in English and Spanish. It’s a variety of content which includes music, dancing, how to videos and get ready with me videos. I try to take as many pictures as I can and I pair them with inspirational quotes. I love using social media. To me it’s such a fun marketing tool. I am going to make it a personal goal to start doing more live videos so I can interact with the fans in real time.
What else should we know about how you took your side hustle and scaled it up into what it is today?
While I was recording and going on auditions in the earlier part of my career, I would sell repurposed clothes and some of my own designs on eBay and then Etsy. It ended up being such an amazing way to be financially independent, and now I have turned that into a full time business. I have an online Etsy store where I can also sell my music merchandise and posters. I have had the opportunity over the years to sell all over the United States and also in the countries which is really exciting.
Contact Info:
- Website: www.magalidelarosa.com
- Instagram: https://www.instagram.com/magalidelarosa/
- Facebook: https://www.facebook.com/magalidelarose/
- Youtube: https://www.youtube.com/channel/UCBRFVlPoQeL44_YikpIZSOw
- Other: Link Tree https://linktr.ee/magalidelarosa
Image Credits
Photographer JJ Aguirre