We recently connected with Magali Azria and have shared our conversation below.

Magali , looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

It all began with a pastrami sandwich: my husband, who previously worked in the restaurant industry in France, was savoring Langer’s famous pastrami sandwich but could never finish it due to the bread. So, he started experimenting with different options—pita, baguette, and eventually a tortilla. That’s when the idea struck: he envisioned a restaurant serving tacos, but with no recipes from South America, and he wanted to call it “GourmeTacos” (with one “T”!). He developed a few concepts, which he served at an experimental dinner for our friends and family—and everyone loved it! Soon after, he secured a space to test the concept for a month, which turned into an additional six months because our customers couldn’t get enough. He found another location, extended the lease, and now we’re still expanding our menu, selling our own sauces, building our website, and continuing to grow!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We are a French couple who have been living in the stunning desert community of Pearblossom for the past six years. We are developing a restaurant concept called “GourmeTacos,” where we use tortillas to create dishes inspired by international recipes. While it can sometimes be challenging to explain our concept, we are incredibly proud to offer something unique. Our customers keep coming back, and we receive amazing feedback on our social media platforms.

Can you share one of your favorite marketing or sales stories?

A Hispanic customer stopped by to try our French taco and loved it so much that he ordered everything on the menu to share with his family. He even commented on our social media, saying we were “sublimating the tortillas.” It was a proud moment for us, as we’re never entirely sure if we’re on the right track with this unique dish.

We’d love to hear the story of how you built up your social media audience?

You can ask your customer to follow you in exchange of a free sample.
Don’t buy followers, it will be noticed and is useless anyway.
try to post every day or at least 3 times a week.
link your accounts to save you time abd make sure you are not missing out.
Choose the good time in the day: before lunch if a restaurant,..

Contact Info:

• Website: https://gourmetacos.net/
• Instagram: https://www.instagram.com/gourmetacos/
• Facebook: https://www.facebook.com/gourmetacospearblossom/
• Yelp: https://www.yelp.com/biz/gourmetacos-pearblossom-3