We recently connected with Madison Young and have shared our conversation below.
Madison, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?
Oh, the story behind the name “Mindset Makeup Co.” is a journey close to my heart, filled with makeup brushes, laughter, and a whole lot of self-discovery. As a Travel Makeup Artist based in the sunny Orlando, Fl., I’m all about bringing out the beauty that goes beyond skin deep.
Back when I was 17, armed with my first makeup kit and fueled by hours of YouTube tutorials, I started playing with makeup on friends and family. Little did I know that those moments would shape not just my career but also the essence of my brand.
Mindset Makeup Co. is more than just about applying makeup; it’s about a mindset shift – from simply surviving to genuinely thriving, turning hardships into prosperity, and transforming creativity into endless possibilities. You see, makeup isn’t just about looking good; it’s about feeling good and finding confidence in the process.
Growing up, life threw its fair share of curveballs my way. But instead of letting it define me, I decided to use makeup as a form of self-expression and a means to break free from generational challenges. That’s what inspired the creation of Mindset Makeup Co.
This brand isn’t just about makeup; it’s a mission. It’s about creating a safe haven for each client, where you’re not just another face in the chair but a valued individual on a journey of self-discovery. Let’s not just do makeup; let’s laugh, share stories, and grow together. Because at Mindset Makeup Co., it’s more than a makeover; it’s a mindset makeover, one brushstroke at a time.
Madison, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
What sets Mindset Makeup Co. apart is its unique philosophy. It’s not just about cosmetics; it’s a mindset shift. My brand is dedicated to helping individuals transition from merely surviving to genuinely thriving, turning life’s hardships into opportunities for prosperity, and embracing the limitless possibilities that come with a positive mindset.
Adaptability has been my greatest asset, honing my skills as I work in different locations and cater to diverse styles and preferences. The power of communication is another key pillar of my approach. Understanding my clients’ desires, concerns, and expectations allows me to create personalized looks that truly resonate with their personalities.
Continuous learning has been pivotal to my growth. Staying updated with the latest trends, products, and techniques ensures that I can offer innovative and cutting-edge makeup solutions to my clients. Passion and perseverance have been my guiding lights, propelling me to overcome challenges and celebrate the beauty of each client’s unique journey.
What am I most proud of? It’s the safe and empowering space I create for every client. Beyond just makeup, when you sit in my chair, you become a valued individual on a journey of self-discovery. We share laughter, stories, and growth together.
For potential clients, followers, and fans, I want you to know that Mindset Makeup Co. is more than a brand; it’s a movement. It’s an invitation to join a community where makeup is a catalyst for positive change. Whether you’re a future client or a supporter from afar, I want you to know that Mindset Makeup Co. is here to inspire confidence, laughter, and growth. Let’s embrace the transformative power of makeup and mindset together!
We’d love to hear the story of how you built up your social media audience?
Building an audience on social media is a journey that involves consistency, authenticity, and engagement. I began by identifying the platforms that resonated most with my target audience. Instagram, with its visual focus, became my primary platform. I set up a visually cohesive and aesthetically pleasing profile that reflected the essence of Mindset Makeup Co
I also committed to a consistent posting schedule. Whether it was showcasing my makeup artistry, sharing behind-the-scenes glimpses, or posting empowering messages related to mindset, I ensured that my content aligned with the brand’s philosophy. Consistency is key; it keeps your audience engaged and expecting more.
Building a community involves more than just posting content. I actively engaged with my audience by responding to comments, asking questions in captions, and participating in relevant conversations within the beauty and makeup community. This personal touch helps create a sense of connection and belonging.
Lastly, and maybe the most important – collaborations with fellow makeup artists, hairstylists, and models provided exposure to new audiences. Features in themed challenges or shoutouts from followers and clients also played a significant role in expanding the reach of Mindset Makeup Co.
Can you share a story from your journey that illustrates your resilience?
Growing up in an environment marred by addiction and alcoholism, I faced challenges that could have easily steered me down a destructive path. However, my determination to rise above my circumstances and create a better future fueled a different course for me—one marked by resilience and an unwavering pursuit of success.
At the age of 17, faced with the harsh realities of generational trauma within my family, I made a courageous decision that would alter the trajectory of my life. Taking responsibility for my own journey and my siblings’ well-being, I navigated through uncertainty to ensure we all found stability. This experience taught me the true meaning of resilience, as I faced adversity with a steadfast resolve to secure a brighter future for myself and my loved ones.
Throughout this journey, I discovered an inner strength and resourcefulness I never knew existed within me. The unconditional love for my siblings drove me to overcome every obstacle, pushing me to seek opportunities for personal growth, education, and self-improvement. The pursuit of knowledge became my tool to break the chains of my past.
Each setback became an opportunity for learning and growth. With the support of compassionate mentors, and the pursuit of education, I obtained a full academic scholarship and graduated with a BA in Communications Marketing with a Minor in Public Relations from the University of Southern Maine.
May will mark my two-year anniversary of living here in Orlando, a city that has become my home. This vibrant, innovative, and passionate community has provided the fertile ground for me to flourish. However, I am a travel makeup artist, so I go all over the world! Internationally or nationally – You name it and I’ll be there. 😊
Reflecting on my journey, I’m humbled by the transformation—from a life of adversity to a resilient individual with a vision for success and a commitment to making a positive impact. My story is a testament to the power of hope, perseverance, and the unwavering spirit of human resilience.
I share my experiences with the hope that it inspires others facing similar challenges to believe in their potential. I aspire to be a beacon of hope, guiding others toward self-discovery and empowerment. Life may have presented me with a difficult starting point, but the choices I made and the belief in my ability to rise above have defined my journey. I hope my past can continue to remind this generation of the incredible potential within each of us to create our destinies and rewrite our stories.
Thank you for allowing me to share a part of my life with you. May my story inspire courage and resilience in the hearts of those who dare to dream big and never give up on their pursuit of greatness.
Contact Info:
- Instagram: @mindsetmakeupco
- Other: Wedding Inquiries: Visit my page here! 💍 https://www.zola.com/wedding-vendors/wedding-hair-makeup/mindset-makeup-co
Image Credits
Instagram: https://www.instagram.com/anthonysimmonsphotos?igsh=MTk5ZXUydjZhb3JvYg==