We’re excited to introduce you to the always interesting and insightful Madison Vaccaro & Andrew Norouzian. We hope you’ll enjoy our conversation with Madison Vaccaro below.

Madison Vaccaro, thanks for joining us, excited to have you contributing your stories and insights. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

What sets Flowing Well Tree Farm apart is our dedication to growing hard-to-find and large native plants—a rarity in the industry. Unlike many online plant retailers that source from multiple suppliers, we grow everything locally, from seed, propagation, and tissue culture, ensuring that our plants are truly adapted to thrive in Florida’s unique landscape.

Beyond providing top-quality natives, we are committed to bringing native plants back to cities and municipalities. We actively work with local governments, non-profits, and communities to promote native restoration and educate on the importance of sustainable landscaping. By growing and supplying healthy, locally adapted plants, we’re helping to rebuild ecosystems, support wildlife, and ensure long-term environmental success.

This hands-on approach—growing from the ground up rather than outsourcing—results in stronger plants, healthier landscapes, and a direct impact on Florida’s native biodiversity. It’s more than just selling plants; it’s about restoring and preserving Florida’s natural beauty, one tree at a time.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Andrew and I both started our careers in the corporate world— however, Andrew’s passion for trees and sustainability led us on a new journey, and almost three years ago, Flowing Well Tree Farm was born.

Located in Pierson, Florida, our farm is home to over 100 varieties of native trees, shrubs, and fruiting plants, ranging from liners to 100-gallon specimens. We specialize in hard-to-find and large native plants, grown locally from seed, propagation, and tissue culture to ensure they thrive in Florida’s unique climate.

We offer online sales at FlowingWellTreeFarm.com and open to the public on Saturdays for in-person viewing and purchasing. During the week, we operate as a wholesale farm, working closely with government agencies, landscapers, garden centers, designers, architects, and other industry professionals.

What sets us apart? Unlike many online plant sellers, we grow everything right here on our farm rather than outsourcing. This means our customers receive stronger, healthier plants that are already adapted to their new environment. We also focus on bringing native plants back to cities and municipalities, partnering with communities to promote sustainable landscaping and conservation efforts.

We take great pride in not just selling plants but helping to restore Florida’s natural beauty, one tree at a time. Whether you’re looking for a single tree for your yard or large quantities for a restoration project, we’re here to help you find the perfect native plants for your needs.

How’d you build such a strong reputation within your market?

Our reputation has been built on strong customer relationships and trust. Unlike many tree farms, we take the time to truly connect with our customers, ensuring they feel valued and supported. We maintain an open-door policy, inviting customers to visit the farm, ask questions, and experience firsthand how we grow our premium, hard-to-find native plants.

Customer feedback is at the heart of what we do. We listen, adapt, and improve based on their needs, which has allowed us to continually refine our offerings. This dedication to quality and service has led to word-of-mouth recommendations, helping our name spread across Florida and beyond.

At Flowing Well Tree Farm, we don’t just sell plants—we provide an experience. Whether it’s guiding customers to the perfect native selection or welcoming them back for another visit, we ensure they leave with both healthy plants and confidence in their purchase. Our commitment to quality, relationships, and community is what truly sets us apart.

Can you share a story from your journey that illustrates your resilience?

Resilience in Farming & Business: Our Journey at Flowing Well Tree Farm

Running a farm isn’t just a job—it’s a commitment that demands relentless dedication. Andrew and I have faced many tough times, especially in the early days when we had no workers to help. It was just the two of us, loading and unloading orders, maintaining the farm, and making sure everything ran smoothly. Some nights, we worked until midnight because customers needed last-minute help, and we knew that going the extra mile would make a difference.

Sacrifice has been a huge part of our journey. We haven’t had the luxury of vacations or time off—it takes everything we have to keep growing, adapting, and pushing forward. Our family helps when they can, but we’ve never placed that obligation on them. Instead, we’ve found ways to evolve and stay ahead of industry trends, constantly improving our farm and expanding our offerings.

One of our biggest breakthroughs came when we developed new irrigation and inventory management technologies. These innovations were born out of our own struggles on the farm, but we quickly realized they could benefit others as well. Now, in addition to selling premium native plants, we also offer cutting-edge agricultural technology—providing year-round revenue, even when plant sales slow down.

Resilience is about adapting, sacrificing, and finding solutions where others see obstacles. Flowing Well Tree Farm isn’t just a business—it’s a testament to perseverance, innovation, and a deep passion for what we do.

Contact Info:

• Website: https://Flowingwelltreefarm.com
• Instagram: Flowingwelltreefarm
• Facebook: Flowingwelltreefarm
• Other: Tik-tok: Flowingwelltreefarm
  Youtube: Madisonandthefarm, Evergreenstories2025