We were lucky to catch up with Mackenzie See recently and have shared our conversation below.

Hi Mackenzie, thanks for joining us today. Let’s start with the story of your mission. What should we know?

The idea & motivation behind Niche has always been in my life in some capacity- I just didn’t exactly know what it would look like until shortly after I graduated college. I realized one of my true life’s missions was to combat fast fashion & trends that tell women they have to keep up to be relevant & let women know they are good enough just as they are. I wanted to create a safe space for women to shop & express themselves through their wardrobe & love themselves unapologetically for who they are!

So, with that mission in mind, I started Niche shortly after I graduated college right before the Pandemic hit in late 2019.

A way I figured I could help women feel more confident & love themselves for all that they are was to try and offer timeless wardrobe-building pieces you can mix and match and wear all year round. The hope is that with Niche you can build a wardrobe you love and that will transcend time & not go out of style so fast. In addition to trying to help those who aren’t as interested in dressing to the most current “trend”, my inspiration came from knowing how hard our society pushes the idea that we are not enough as we are and I wanted to create a place that defied that (call me a rebel) and let women know they can come as they are, however, they feel most authentic, confident and comfortable, in fact, I implore them to and want them to feel as if they are perfect just the way they are and that Niche is here, I am here to support them. To help them figure out what makes them feel their best inside and out. Niche isn’t just about clothes for me, Niche is an idea, a feeling, a mood, a happy dance, a safe place for women to feel enough and whole as they are. Of course, I love and truly adore the whole clothing part but it is much more than that to me. I want to be a resource of happiness, or support system, or a helper to those who need it.

Mackenzie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Mackenzie & I am the owner of a clothing experience called Niche! Niche is an online experience & a safe place, to pick and choose what pieces of clothing fulfill your wardrobe dreams. I do everything to provide my people with the peace and comfort of picking from items that will make them feel the most beautiful in their own skin. The dream is that each piece of clothing can be paired, and mix-and-matched with other pieces of clothing to start, build, or complete a look. Niche is here to help you build a wardrobe, not fill a closet.

I’d like to think my specialty is helping women find pieces of clothing they feel confident in, build a wardrobe they love & love themselves even more!

I’m proud of how far I’ve come personally through this journey, stepping out of my comfort zone so much & putting myself out there. It’s a pretty scary thing to share a very important piece of yourself with the world! I’m also just proud that people care & proud that I’ve gotten to meet so many beautiful people thus far.

Everything about Niche is unique & stands out in my opinion, and that is truly the goal. To bend the “rules” to encourage women to be themselves and build a wardrobe, not fill a closet, to wear what they want, because they want to not because they feel like they have to.

We’d love to hear the story of how you built up your social media audience?

Building a community through Niche with empowering women & creating a safe, inspiring place for them in mind, has always been the goal. I’ve always dreamed of building a community that feels like safe space for them to join & feel welcome & enough as they are. Like a home on social media. With that being said, I think it’s always a work in progress & something that takes a lot of time, effort, & love to build. It’s one of my favorite parts of running Niche. Aside from getting to meet lovely people in person! If I had any advice for someone starting out it would be to just be yourself ALWAYS. The right people will come & care about what you have to say. Stay authentic to you & be patient. It’s true when they say amazing things take time! Never change who you are for the acceptance of others.

What do you think helped you build your reputation within your market?

I would like to think I have a positive, welcoming reputation in the local small business community?! I try to always stay open minded, welcoming, supportive, & kind no matter what the situation is. I think staying true to myself throughout the entirety of Niche has been super important for building my brand & reputation.

Contact Info:

• Website: www.shopnichemarketplace.com
• Instagram: @shopnichemarketplace
• Facebook: @Niche
• Other: Na

Image Credits
N/A I took all of these!