Alright – so today we’ve got the honor of introducing you to Lynzi Judish. We think you’ll enjoy our conversation, we’ve shared it below.

Lynzi , thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?

The name of my business itself is my name, but for social media and specifically my main account is Lynzi Living. As far as branding goes, I felt like, for me, it’s really important to simply use my name because it’s unique and I want anything branded to me in the future tied to my name. I don’t know what the future holds or what that might be, but I do know that I want my actual name attached to anything and everything I do.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I actually worked as a photographer for a many years and have my bachelors in photography. I worked in fashion for a long time and at one point, decided to transition into content creation for fashion. I’ve moved through a lot of accounts over time as my life and interests have changed. I’ve landed now on what I think I was meant to do in the home sphere. It took me a long time in my life to figure out what truly brought me joy and made me happy, and my life in the Hudson Valley and creating my home has made me the happiest I’ve ever been and I think it shows in my work. So, that’s where I am now!

Working as a content creator, I often shoot campaigns for different brands and companies. I think the most unique aspect of my work as of right now is my fridgescaping as that trend is new on the scene. A lot of companies have found me that specifically have items that live in a refrigerator, as well as brands that would like to jump on the trend as a way to feature their product. I think that what I’m doing lends itself to displaying a lot of items that are typically a harder sell in the social media sphere because there aren’t as many content creators who specifically use a refrigerator in their content. I also work very hard to tell a story in whatever project I’m shooting, whether it’s a fridgescape or tablescape or home decor in general and I think my photography background helps immensely in creating polished content.

I think I am most proud of the themed fridgescapes I’ve put together and my recent work for Netflix on a Stranger Things refrigerator. It was a project I felt very passionate about and put so much detail into. I think it’s a good example of the type of work I most love to do. I just want my portfolio to reflect my love of storytelling.

We’d love to hear the story of how you built up your social media audience?

The most important piece of the social media puzzle in regard to building an audience has been finding something that’s unique about my account and creating content in that sector. I also think that whatever that thing is that makes your account special needs to be something you’re passionate about and enjoy doing. There are a few things that I think are especially important when you’re working on building a following. First, I think that the content you create is more about quality than quantity. Of course it’s important to consistently post, we all know that’s very important, but don’t post just to post. Make the work you put out into the world thoughtful. Second, always engage with your audience. The people that follow you and consistently engage with your content are the most important people on social media. It’s great when your videos go viral and you have other people engaging with your content and liking and sharing and saving, but the first people the Instagram algorithm shows your work to is your following. It judges what to do with your content based on that initial engagement and will show your content to more and more people if your followers initially like and engage with your content. So, you want to build a community on your page of people that consistently comment and save and message you. The only way to do that outside of making really good content is actually speak to people. Respond to your comments and messages and if someone puts in the work to give you a more thoughtful comment, reply in kind. Prompt them to speak to you more and keep a conversation going. Lastly, be yourself. Everyone is unique and creative in their own way. The best way to grow is to be genuine in the content you post. It’s one thing to copy trends, and I do think that’s a good way to create content, but there needs to be some sort of aspect to your profile that’s uniquely your own. Your audience needs to feel like they know your product and what separates it from the rest.

Where do you think you get most of your clients from?

Cold calling. You can’t just expect everyone to come to you. So many brands you want to work with probably don’t even know you exist. Find an email and pitch yourself. It sucks and you get rejected a lot or most don’t even respond, but some do and even if it doesn’t result in a job you’re at least on their radar. Follow up every few months to see if anything has changed and you might be a good fit for a new campaign.

Contact Info:

• Instagram: https://www.instagram.com/lynziliving/profilecard/?igsh=NHNpcDh2cTVlcWl1
• Other: TikTok
  https://www.tiktok.com/@lynziliving?_t=8r7EwxFraHK&_r=1