Alright – so today we’ve got the honor of introducing you to Lynn Whitbeck. We think you’ll enjoy our conversation, we’ve shared it below.

Lynn, looking forward to hearing all of your stories today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Let’s debunk some sales myths the MythBusters way, sprinkled with the truth, a dash of humor, and of course, that client-centric mindset we know works. Here’s a fresh look at some classic sales misconceptions.

Sales is about so much more than just numbers on a page. It’s about making a lasting impact—not only on your client’s business but their life, their clients, and the communities that surround you both. But to make that impact, you’ve got to get the myths out of the way first. Let’s tackle these sales myths one by one, MythBusters style.

Sales Myth: The Product Sells Itself
MythBusters Episode: “You Can’t Polish a Turd”

Sure, you might think, “This product (or service) is so good, people will be lining up to buy it.” Spoiler alert: it doesn’t work that way. Just like how Adam and Jamie managed to polish a literal piece of… well, let’s say “less than ideal material,” sales takes effort to shine. It’s your job to guide your client to a decision—showing them why your product or service matters and what problem it solves for them.

Your product or service doesn’t sit there and shout, “Hey! I’m amazing, buy me!” No, you need to do that part. And let’s be honest, the product or service won’t sell itself. Even the best products/services need you to bring curiosity, worthy intent, and a deep understanding of the client’s needs to the table. The sale doesn’t happen by magic, but by showing your client how your product or service helps them achieve something meaningful.

Sales Myth: More Activity Means More Sales
MythBusters Episode: “Airplane on a Conveyor Belt”

Business owners, salespeople, and solopreneurs often fall into the trap of thinking, “If I just keep spinning my wheels—more leads, more calls, more emails, more meetings—I’ll get more sales.” This is the classic conveyor belt myth, where more motion doesn’t necessarily mean more movement. Just like that plane wasn’t going to take off by sitting on a fast-moving belt, you won’t succeed in sales just by cranking out more activity.

It’s about quality, not quantity. You’ve got to think from your client’s perspective, with worthy intent. Instead of chasing more leads and firing off generic sales pitches, focus on delivering value at every touchpoint. Be curious about their business, and ask the right questions—this will help you create a real impact, rather than just checking boxes.

Sales Myth: Selling is About Talking, Not Listening
MythBusters Episode: “Can Talking to Plants Help Them Grow?”

Imagine thinking that the more you talk, the better your plants—or sales prospects—will respond. It turns out plants (and clients) prefer a different kind of nourishment: listening. In this myth-busting moment, we learn that bombarding your clients with non-stop chatter doesn’t close deals.

Instead, what clients really crave is to be heard. Listen to their needs, desires, and concerns. Ask open-ended questions, then just stop talking. Record their responses (literally or mentally) and watch for those moments when they grimace or light up. That’s where you’ll find the keys to their biggest pain points and desires—and ultimately, their dream solution. Remember, it’s curiosity and understanding that create lasting connections, not a monologue about your product or service.

Sales Myth: The Job is Done After the Sale is Closed
MythBusters Episode: “Duct Tape Island”

If you think your work is done after you’ve closed the sale, you might as well be stranded on an island with nothing but duct tape. Sure, the deal is done—but the journey? Oh, it’s just getting started.

Your job doesn’t stop once the ink is dry. That’s the old-school way of thinking. In reality, sales is about building long-term relationships and nurturing them. Clients evolve, and their needs change throughout their journey. You need to be there with them, thinking like they do and making it a positive, delightful experience, so they come back with referrals, glowing testimonials, more business, and maybe even a few high-fives.

Much like the limitless potential of duct tape (thank you, MythBusters), your ability to be of service extends far beyond the initial sale. Keep bringing value, check in with your clients, and help them grow. It’s not the end of the road—it’s just the beginning of a thriving relationship.

When you step into your client’s shoes, bust those sales myths, and operate with worthy intent, you stop spinning your wheels and start making a real, meaningful impact. Sales isn’t about pushing products/services or firing off emails. It’s about curiosity, connection, and creating lasting change for your clients—and for you.

So, bust those myths and approach each interaction with the mindset of service. Your client’s perspective is your compass, and it’s pointing you toward success.

Lynn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I discovered my joy of sales when I was only 11 years old when I was in Girl Scouts. My fellow scout and best friend Judy and I were on a mission to earn the coveted cookie badge and set records.

The mission started with a little red wagon full of cookies and a lot of doors to knock on.
I quickly discovered selling cookies door to door was not easy.

After sharing my tale of woe with my parents, my father asked me a single question, “Lynn, where do people normally buy their cookies?”

It only took me a few seconds to reply, “The grocery store.”

A plan was born. We ditched the wagon, loaded up our table, and set up shop. We now had unlimited potential clients.

Needless to say, Judy and I had sold a truckload of cookies.
We accomplished record sales due to our belief in the value we provided, understanding our clientele, and by executing a consistent, repeatable sales plan.

No matter if you are selling cookies, products, or services….
You too can break records selling and earn your badge of success.

I am Lynn Whitbeck, Founder of Petite2Queen, Media Host, and known as the Queen of Sales.
● My sales career began in the small B2B arena in outside sales.
● Soon I was flying all over the world closing multi-million-dollar deals.
● My sales strategy, consulting, and innovation has generated multi-millions in revenue for the world’s largest companies, start-ups, and well-known brands, like Costco, Norwegian Cruise Lines, and Starbucks, to name a few.
● Creator and Host of the show “Get More Clients,” streaming on Apple, Amazon Fire, and Roku.

Today, business owners & entrepreneurs hire me to ignite winning sales, because most fail to connect, capture, and close their ideal clients. I help sell with intent for maximum impact, influence, and income. Bottom line: Sales, love it or hate it, you won’t survive without it.

Our clients hire us because most are just surviving and can’t gain enough qualified leads to thrive in business. Many don’t know what to say or how to say it in order to connect, capture, and close their ideal clients. Some hate sales and avoid approaching the sales conversations at all costs. OR flat out don’t even ask for the sale. You all deserve to confidently engage in conversations that naturally flow into sales and feel good about it.

The solution is my signature CROWN methodology. With it, you create an easy flow to move your ideal clients along the sales journey to close the sale, implement your solution, and deliver valuable lasting impact.

When you work with us to create your sales blueprint with the CROWN methodology, your roadmap, you attract, connect, and close your ideal clients more quickly and easily. It enables you to effectively grow and scale your business.

Our Get More Clients program delivers the strategies that can change your sales and business. Not for a week, or month, but forever.

I will always come with genuine worthy intent. My intention is to help you be successful. So, please know, if you find yourself hitting your head against the wall while developing your sales, reach out. I have a number of ways to help you.

Can you share one of your favorite marketing or sales stories?

I had a great beginning with a major corporation on a new program. My prospect, let’s call him Bob, had been responsive, engaged, and genuinely interested in our solution. It was like a match made in sales heaven. And then, just like that… poof! Bob vanished into the mist, like a magician’s final trick. He didn’t respond to calls or emails. We’re talking the Houdini of ghosting. Not a peep. Total crickets.

But here’s the thing—I knew we had been having phenomenal conversations. The kind that make you think, “Wow, this is it!” I knew Bob needed what we had, like a person stranded in the desert needs water. Our program would make a huge impact for their business, and I could feel it.

So, I went through my sales follow-up steps, each one like a breadcrumb leading Bob back to the land of the living. What did Bob’s company want, need, or lack? What thorny problems would our solution solve? I meticulously addressed every issue Bob had hinted at—like I was answering questions on a pop quiz I didn’t study for, except, of course, I had!

With each piece of follow-up, I was moving our silent conversation forward, one little nudge at a time. Addressing Bob’s pain points, using the golden nuggets of information he’d shared with me (you know, back when he still communicated with other humans).

Week after week, with not so much as a puff of smoke from Bob, I kept at it. I ignored the Negative Nelly in my head telling me to give up, that Bob was probably in witness protection by now. I knew if I gave up, all I’d be doing was handing the account to my competitor with a bow on top.

Enter: step 12 in my follow-up—a Hail Mary pass. I sent Bob an invitation for lunch. And, not just any lunch. This was back in the day when “lunch” meant jumping on a plane, jetting halfway across the country, and hoping you don’t get ghosted at the restaurant too. But I had used this tactic before, and one of three things typically happened:
1. They accept the invite (win!).
2. They ask for an alternate date (cue me rearranging my life to make it work).
3. They say no—which, of course, is just a temporary “no” in the sales world, right?

This time, Bob accepted. A simple “yes” click. No fanfare, no elaboration—just a silent thumbs-up from the ether.

The next week, I still hadn’t heard a thing from Bob. Zilch. Nada. I sent a confirmation email. Crickets. A voicemail. More crickets. Negative Nelly was already starting to wonder if I was about to end up having a very awkward lunch for one.

Fast forward to the big day, and I found myself sitting on the plane, battling Nelly’s whispers of, “Is this really a good idea?” As I walked into the office reception, she turned up the volume: “What if Bob doesn’t even come downstairs? What if he is in witness protection?!”

But just as Nelly was hitting a crescendo, down came Bob—all smiles. Like we hadn’t just spent weeks in radio silence! Three hours later, after what felt more like a reunion than a sales meeting, we had moved the deal closer to the goal line.

Bob, still the picture of casual cool, tells me, “All those follow-up emails, calls, and packages kept us connected. You kept giving me the info I needed. I wanted to respond, but there was just too much going on. I couldn’t get to it, but I really appreciated it.”

Cue Negative Nelly’s dramatic exit from the stage. I’d been right all along. Each follow-up had built the relationship. I’d stayed front of mind, even if Bob’s inbox and voicemail were like Fort Knox.

And when I sent the lunch invite? Bob thought, “Hey, I need to eat, and I need to catch up with her to get this thing moving again.”

And move it did. While it took more time and a few more meetings, I eventually closed the multi-million-dollar program for Bob and his company. Persistence and value-driven follow-up won the day—and a pretty big sale.

Any advice for growing your clientele? What’s been most effective for you?

Truth be told, it’s impossible to find stability in your business and scale if you don’t have systems and processes in place that are effective, helping you close more clients. The CROWN methodology delivers a sales blueprint for your success.

The CROWN methodology is your key to unlocking a repeatable and scalable road map to close more sales. The CROWN methodology positions you to attract, connect, and close your ideal clients more quickly and easily, while embracing the joy of making a difference by helping and serving others with your unique style, product, or service.

CROWN is an acronym – let’s got through each component:

C = Client Focused Foundation (Client Thinking)
R = Repeatable Processes
O = Originally Authentic
W = Worthy Intent
N = Nourish and Flourish

C is for Client Focused Foundation.
Most have focused on what they do and how they help and serve their clients. They are not thinking about it from their client’s perspective.

And this is crucial because it’s the client’s perception that equals truth. Period.

You’ve got to get out of your own way and you’ve got to be thinking like your client.

Having a client focused foundation is going to help you connect more quickly, build the rapport, and close more sales.

The R is for Repeatable Process.
This is another big, big challenge that many of our clients face.
This is because they don’t have a process for their sales.

They’re going through the motions and every time reinventing the wheel or create something new.
Rather than creating a sales blueprint with a consistent repeatable process that allows them to scale.

To be successful and grow your business, you must be able to scale. Help more clients, create greater impact.

In addition, without a sales blueprint, it’s impossible to bring in new team members to train them to sell your product or service.
Without a proven process to follow and you’ve got chaos.

The O in CROWN is Originally Authentic.
How are you going to stand out from the crowd?
Come on, you’ve got to lean into who you are.
You want to stand out with your unique personality, your special style, and the exclusive product or service you offer.

The W is Worthy Intent.
When I talk about sales, I always talk about sales with worthy intent. Where you genuinely desire to help and serve others. You want to create massive impact.

Worthy intent enables you to create magic with your clients.

The N is Nourish and Flourish.
When you have a proven, effective sales process, you connect, convince, and convert more clients with ease.

You are nourishing your clients and your business.

Quick point: You need to continue to refine and evolve your sales blueprint.
It’s a living, breathing element.

Things are not static; things are always emerging and changing.
By adapting and revising your sales, it enables you to flourish.
And, it’s the same thing with your clients. When you’re nourishing your clients, when you’re taking care of them, when you’re seeking opportunities to grow, even greater opportunities will emerge.

Your CROWN sales blueprint is the key to unlocking a repeatable, scalable roadmap to close more sales.

If you don’t have a sales blueprint, many of you will struggle to have a consistent, reliable, and scalable business. You will waste your time, energy, and resources by chasing the latest shiny object. You will be missing the puzzle piece for steady expansion.

It’s impossible to find stability in your business and scale if you don’t have systems and processes in place that are effective, helping you close more clients, and then implement your solutions or deliver your products more effectively.

And this is what holds most business owners and entrepreneurs back.

They keep trying all these different things and they don’t ever actually spend the time to figure out what works best for their ideal clients.

What’s going to be the attraction and what’s the process and the system that’s going to work best for them?

And they’re not including their own unique style and approach in the equation.

Most are swimming in the sea of sameness while chasing different ideas without doing the work to establish what makes the most sense for your clients and for you.

The solution is the CROWN methodology. With it you create an easy flow to move your ideal clients along the sales journey to close the sale, implement your solution, and deliver valuable, lasting impact.

Contact Info:

• Website: https://petite2queen.com
• Instagram: https://www.instagram.com/petite2queen/
• Facebook: https://www.facebook.com/petite2queen/
• Linkedin: https://www.linkedin.com/in/lynnwhitbeck
• Youtube: https://www.youtube.com/@petite2queen
• Other: Get More Clients TV Show: https://petite2queen.com/category/get-more-clients/
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