We’re excited to introduce you to the always interesting and insightful Lynn Villemure. We hope you’ll enjoy our conversation with Lynn below.

Lynn, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission is to work with as many women as I can, coaching and guiding them through fitness to live the life they deserve.

When I started in the fitness industry in the late 80’s I knew then that I wanted to work specifically with women, particularly Moms because I saw a pattern of Moms putting themselves last. I watched what fitness was doing for them physically but as the years have gone by, it’s the mental strength and confidence that they gain that has become a bigger focus of mine.
There is nothing better than watching women transform their bodies and ultimately transforming their minds.

Society made women feel guilty for taking care of themselves. Thankfully that is changing but we still have a lot of work to do.

When you take care of your body consistently, life is just better all around.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a Body & Mind Transformation Coach for Women 35+. After earning my degree in Psychology I was teaching aerobics while deciding if I was going to go on with my studies. I soon realized I was in the exact business that God had called me to do already. The business of changing lives through fitness.
As the years have gone by my area of expertise has been working with women.
I have a strong personality and empowering women is what I do best.
I offer in person training, small group training and spin classes. I also have an Online Fitness Coaching Program which allows me to reach women anywhere and everywhere.
I’ve helped hundreds of women lose weight, gain muscle, gain confidence and ultimately lead happier and more fulfilling lives.

I walk the walk every single day showing women that it is all possible. I am a Mom & Wife, 55 years old and in the best shape of my life. My clients are inspired by the fact that I am honest, open & real with them. We dig deep to see what it takes to break lifelong bad habits.
They are guaranteed results if they do the work.
I’ve got 30 years experience and I know what it takes to live the best life because self care is number one.

My work is so important, women need to realize how amazing they are and that it does not matter how old you are, you can change your life at any time!

Can you tell us about a time you’ve had to pivot?

COVID happened. I was not doing anything online. It was ALL in person. The gym where my fitness programs are offered closed.
In my mind, we had to do something ASAP.
The owner literally delivered 30 spin bikes to every member, while I figured out this thing called ZOOM.

I was able to do our weight training sessions no problem.

Spin was another story as the music sounded AWFUL. Long story short I spent hours on Zoom with my best friend to find music that sounded ok! Mind you, in my class it needs to sound awesome.
I spent hours on You Tube finding the settings I needed to make the sound better. And we did!

I taught from my bedroom to my amazing members that were grateful and to this day they say it saved them from going crazy.

When we opened again we installed a camera and offered virtual from the gym and it was amazing.
PELOTON boomed during all of this but so did we!!

I am still doing virtual option during my live classes and when they can’t make it they get a recording.

It was a blessing in disguise for my business. Made me an even better trainer and instructor.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

100% staying real and true to who I am and what I represent in addition to my clients referring me to their friends and for me that has been the best.

I know there is so much value in what I bring as a fitness coach and I tell it like it is which earns respect in the industry.

Contact Info:

• Instagram: @lynnvillemure
• Facebook: Lynn Villemure
• Twitter: @LynnVillemure

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