We’re excited to introduce you to the always interesting and insightful Lyndsey Williams. We hope you’ll enjoy our conversation with Lyndsey below.

Lyndsey, looking forward to hearing all of your stories today. We’d love to hear about how you went about setting up your own practice and if you have any advice for professionals who might be considering starting their own?

I started Kyla Care Therapy full-time after losing a job opportunity that felt like a setback—but it became the catalyst to build the practice I had envisioned. I was searching for a role that embraced a holistic approach to reproductive mental health, addressing not just fertility and postpartum care, but also the emotional impact of conditions like PCOS, endometriosis, fibroids, and pregnancy loss. When I couldn’t find it, I created it.

Kyla Care Therapy was built to offer trauma-informed, culturally grounded care—combining therapy, education, and provider training to truly support women through every reproductive stage.

The biggest challenge? Balancing clinical work with running a business solo.
What I’d do differently? Trust my value sooner and delegate earlier.

My advice? Don’t wait for the perfect opportunity—create it. Lead with your purpose, and design a practice that reflects the care you know your community deserves.

Lyndsey, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Lyndsey Williams, LICSW, founder and clinical director of Kyla Care Therapy—a reproductive mental health and wellness practice dedicated to supporting women and families through life’s most personal and complex transitions.

Before launching my practice, I worked within hospital systems as a Women’s Health Social Worker, a Maternal Health Initiatives Manager, and a Behavioral Health Provider. These roles gave me a front-row seat to the gaps in care—where emotional health was often overlooked in conversations about fertility, pregnancy, postpartum, and chronic reproductive conditions like PCOS, endometriosis, and fibroids. I knew women needed more than medical care—they needed holistic, culturally affirming mental health support.

That’s why I created Kyla Care Therapy.

Today, we offer:

Individual & Couples Therapy specializing in reproductive mental health

Perinatal, Postpartum, Infertility & IVF Support Packages

Workshops, Provider Trainings, and Community Education

Digital Wellness Tools for accessible, ongoing support

What sets Kyla Care apart is our village approach—we’re not just a therapy practice. We integrate therapy, education, and provider training to address reproductive mental health on individual, community, and organizational levels.

I’m especially proud of the community partnerships we’ve built, providing free therapy vouchers and low-barrier access to underserved populations. For us, the village isn’t just a name—it’s a commitment to making mental health care inclusive, proactive, and connected.

If you’re discovering Kyla Care Therapy for the first time, know that we’re here to support you—whether you’re navigating reproductive health challenges, seeking culturally responsive care, or leading an organization that wants to better serve women’s mental health needs. Our mission is simple but powerful: to help you deal, heal, and grow.

What’s a lesson you had to unlearn and what’s the backstory?

A Lesson I Had to Unlearn:
That I had to accept less than my worth because I worked in a “helping profession.”

As a social worker, therapist, and now entrepreneur, I internalized a message that so many of us in pink-collar professions are taught—if your work is rooted in care, service, or community, then you should be doing it for passion, not for pay. Early in my business, I found myself undercharging, overextending, and feeling grateful just to be invited to the table—even when I was bringing specialized expertise in reproductive mental health.

The backstory?
When I transitioned into full-time entrepreneurship with Kyla Care Therapy, I carried that same mindset. I’d quote low rates for workshops, accept underpaid contracts, or package my services in ways that prioritized affordability over sustainability. Part of it was personal—limiting beliefs about not wanting to seem “too expensive.” But a lot of it was systemic—rooted in how society undervalues professions dominated by women, like social work, therapy, and community care.

This isn’t just about individual mindset—it’s about working within a system where emotional labor is discounted, where the “pink tax” doesn’t just apply to consumer goods but extends to how women-led services are perceived and priced. In industries like mine, people often expect high-impact work for low-cost, assuming that because we care, we should compromise.

I had to unlearn the belief that asking for my full value was unreasonable. I realized that:

Charging my worth wasn’t greed—it was economic justice.

Discounting my labor didn’t make me more accessible—it made my business unsustainable.

And accepting less contributed to the broader issue of devaluing care work.

Now, I advocate fiercely for fair compensation—not just for myself, but to model for others in this field that our expertise, emotional labor, and impact deserve to be paid accordingly.

The lesson?
Passion doesn’t pay the bills—pricing your value does.
And in a world that consistently undervalues women’s work, especially in care industries, knowing your worth and standing by it is a radical act.

Let’s talk about resilience next – do you have a story you can share with us?

A Story of Resilience:
One of the greatest tests of my resilience came when I had to make an unexpected pivot—stepping into full-time entrepreneurship after losing a job opportunity I thought would align with my passion for maternal and reproductive mental health.

At that moment, I didn’t feel “ready.” I didn’t have investors or a perfect roadmap—just a clear vision for Kyla Care Therapy: to create a space where women, especially Black women, could receive holistic, culturally affirming mental health care that addressed everything from fertility struggles to chronic conditions like PCOS, endometriosis, and fibroids.

In those early days, resilience meant showing up despite uncertainty—navigating inconsistent income, advocating for fair pay in spaces that often undervalued care work, and staying grounded in my mission when it would’ve been easier to compromise just to “make it.”

A turning point came when I secured my first major community partnership—an organization recognized the value of my work and contracted Kyla Care Therapy to provide free therapy sessions to underserved individuals. That partnership wasn’t just financial support—it was validation that my vision mattered, and there was a real need for the services I was offering.

That recognition fueled my resilience. It reminded me that while entrepreneurship can feel isolating, every “yes” is proof that staying aligned with your purpose pays off. It gave me the momentum to pursue more partnerships, expand services, and trust that impact grows when you stay true to your values.

For me, resilience isn’t just about pushing through challenges—it’s about holding onto your mission when no one’s clapping yet, and letting each milestone, each recognition, reaffirm that you’re building something bigger than yourself.

Today, Kyla Care Therapy continues to thrive because of that mindset. Every partnership, every client success, and every community initiative is a reflection of what’s possible when resilience meets purpose.

Contact Info:

• Website: https://www.kylacaretherapy.com
• Instagram: kylacaretherapy
• Facebook: Kyla Care LLC
• Linkedin: https://www.linkedin.com/company/kyla-care-therapy/posts/?feedView=all