We’re excited to introduce you to the always interesting and insightful Lynda Osorio. We hope you’ll enjoy our conversation with Lynda below.

Lynda , appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

Absolutely. What truly sets me apart from the traditional image consulting industry is that I don’t limit myself to the fashion or beauty perspective. Many consultants focus only on appearance or etiquette, but my work goes far beyond that. My background is a unique combination of industrial design, business strategy, and image consulting. This means that when I work with a client—especially entrepreneurs and corporate leaders—I don’t just help them polish their appearance, behavior, or communication. I help them align their entire brand ecosystem, from the way they present themselves personally to the way their company projects its identity.

For example, with my clients I work on:
– Personal branding: defining how they appear, communicate, and position themselves as leaders.
– Corporate branding: logos, websites, packaging, social media presence, and even e-commerce strategy.
– Customer experience: training sales teams, improving presentations, and mapping every visual and communication touchpoint (Customer Journey Map).

This holistic approach gives my clients a complete transformation—not only do they project confidence as individuals, but their business brand also communicates authority, coherence, and professionalism.
One client once told me: “Working with you feels like having an ally who can see the big picture—my personal image, my business strategy, and my brand identity all aligned.”
That’s exactly the difference: I don’t just change clothes or polish LinkedIn photos; I help entrepreneurs and business owners create a brand that’s unforgettable and profitable, from the inside out.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Lynda Osorio, and I am an international image consultant, marketing strategist, and speaker with more than 10 years of experience helping entrepreneurs, executives, and business owners elevate their presence and transform their personal and corporate brands. I started my career as an industrial designer and later earned an MBA with a specialization in marketing. For over a decade, I worked in design, sales, and marketing leadership roles, where I discovered the power of visual communication and personal presence as a business tool. That journey inspired me to merge all my skills and launch my own consulting firm, Power Image LLC, which today operates in both the U.S. and Latin America.
Through Power Image, I provide a comprehensive suite of services that includes:
Personal Image Consulting (appearance, communication, etiquette, wardrobe, personal shopper services)
Corporate Workshops (executive presence, business etiquette, leadership image, customer experience)
Brand Strategy & Marketing Outsourcing (branding, website design, social media plans, packaging, digital strategy)
Signature Programs like Imagen de Alto Impacto para Empresarias Latinas, a 6-week intensive mentorship for women entrepreneurs to strengthen their personal brand, build authority, and project confidence.
What sets me apart from others in this industry is my integrated approach. Most image consultants focus only on clothing, fashion, or beauty. I combine design, business strategy, and marketing expertise to work on the complete picture: how you look, how you communicate, and how your business shows up visually in the marketplace. This means my clients don’t just improve their wardrobe—they develop confidence, leadership presence, and a personal brand aligned with their business goals.
Over the years, I have trained and mentored more than 10,000 people across Colombia and the United States, empowering women and entrepreneurs to lead with authenticity, authority, and style. I am honored to have been recognized nationally and internationally, including receiving the award of Mujer Líder de Excelencia at the Women Economic Forum 2025 in Miami.
What I am most proud of is witnessing the transformation of my clients—from professionals who felt invisible or insecure to powerful leaders who are memorable, visible, and respected in their industries. My mission is simple: to show the world that your image is not vanity—it’s strategy, science, and one of your most valuable business assets.
For potential clients and readers, I want them to know that if they want to scale their business, increase visibility, and position themselves with confidence, my programs and consulting services provide the tools to do exactly that. Whether you are a Latina entrepreneur in Miami, a corporate executive, or a small business owner, I help you unlock the power of your presence so that your brand speaks for you long before you say a word.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building my reputation has been the result of three key factors: consistency, authenticity, and impact. From the very beginning, I understood that my work as an image and personal branding consultant was not only about appearances, but about creating transformations that last. I positioned myself by showing results: helping women and entrepreneurs project confidence, authority, and leadership through a strategic approach to their image and brand. Every client that walked away feeling more empowered became a powerful ambassador for my work.
Another factor that helped me stand out in my market is my unique combination of backgrounds. Unlike many in the industry who focus only on fashion or aesthetics, I bring together my expertise in design, marketing, business strategy, and corporate training. This holistic vision allowed me to support entrepreneurs and executives not just in how they look, but in how their personal presence aligns with their business goals—from personal image, to branding, digital strategy, and customer experience.
Finally, what truly built my reputation is authentic connection. Over the years, I have trained more than 10,000 people across Colombia and the United States, and each workshop, keynote, or mentorship has been an opportunity to deliver excellence and create memorable experiences. My reputation grew because people don’t just remember what I teach—they remember how I made them feel: more confident, more capable, and more visible.
Today, I am proud to be recognized nationally and internationally, including my award as Mujer Líder de Excelencia at the Women Economic Forum 2025. These recognitions validate my journey, but what sustains my reputation daily is continuing to deliver transformation with passion, discipline, and an unshakable commitment to empowering others.

Can you open up about how you funded your business?

When I decided to become an entrepreneur, I started with zero capital. At the time, I was working as a Sales Manager, and although it was a stable career, I knew deep inside that my true calling was different. I made the bold decision to quit my job and take a calculated risk: to invest in myself. In 2015, I traveled to the United States to study Image Consulting. It was not an easy decision—honestly, I didn’t know exactly how I was going to pay for that investment. But I was certain in my heart that helping people transform their image and presence was my gift, and I wanted to validate it with international certifications.
That leap of faith became the foundation of what today is Power Image LLC, my consulting company. What started with no resources except discipline, faith, and determination has grown into a proper business in image consulting, personal branding, and marketing strategy—first in Colombia, and now expanding operations into the U.S., particularly Miami.
The biggest lesson I learned from starting with nothing is that capital is important, but conviction is essential. When you truly believe in your vision and take action, resources start to align. My journey proves that sometimes the best investment you can make is in yourself—and that’s what I want to inspire in every entrepreneur I mentor.

Contact Info:

• Website: www.lyndaosorio.com
• Instagram: https://www.instagram.com/lyndaosorio/
• Linkedin: https://www.linkedin.com/in/lyndaosorio/