We caught up with the brilliant and insightful Lynda Norman a few weeks ago and have shared our conversation below.

Lynda , thanks for joining us, excited to have you contributing your stories and insights. How do you feel about asking friends and family to support your business? What’s appropriate, what’s not? Where do you draw the line?

I love when I’m able to do events for family and friends. sometimes there is very fine line because you want to give your friends and your family all the things and you want their events to be great, but you also have to keep in mind that this is your business and so at some point you can’t do everything for free.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a wife and mother of 3 boys. I didn’t start my business in the traditional way I started with my kids birthday parties. I always loved having a theme and every party I did for them was over the top. I think I really got the passion for it when I did my Little sister’s wedding and I realized that I wanted to turn my hobby into a business. So I started a cottage bakery with an add on of party set up and things kind of took off from there. I eventually decided to close the bakery side of the business to focus on what I really love doing which is planning a great party! I truly believe that you can have an amazing event on any budget within reason so I try to work with my clients and give them as much as I can while staying in their budget. I put my heart and soul into every event. I’m there from the beginning to the end because I really love what I do.

Where do you think you get most of your clients from?

I’m really terrible with social media so most of my business comes from word of mouth and from working with other vendors in the industry

Any advice for growing your clientele? What’s been most effective for you?

I think my most effective strategy is just being honest from the beginning of our first meeting. If I feel like the budget that they have set isn’t going to give them what they want. I try to go ahead and let them know that initially because I don’t really like telling clients no but sometimes you have to tame their expectations. At the end of the day, no matter their budget I’m still going trying to give them an amazing and memorable event.

Contact Info:

• Instagram: @haloeventschs
• Facebook: Halo Event Services
• Other: [email protected]

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Halo Event Services