We’re excited to introduce you to the always interesting and insightful Lydia Knight. We hope you’ll enjoy our conversation with Lydia below.

Lydia, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

Starting The She Center was really born out of my own necessity. On the surface, I had it all – I was a top health coach in the country, trained over 400 health professionals, had a family, education, you name it. But deep down, I was struggling with something quite personal. Despite being a health symbol for thousands, I was caught in this vicious cycle of binge eating. It was ironic, really – here I was, advising others on health, yet couldn’t get a grip on my own eating habits.

I tried everything to break free from it. You know, every method out there, every piece of advice. But all I kept hearing was that I was broken, and this was something I’d have to live with forever. That didn’t sit right with me. So, out of sheer desperation, I tried something different. I approached my eating disorder as a habit – one I could break. Given my background in habit reform and deprogramming thought patterns, this approach was radical, but familiar. And, believe it or not, in less than a week, I was free from my eating disorder. That changed the rest of my life.

I realized then that if this could work for me, it could help others too. So, The She Center initially focused on helping women overcome their struggles with food. And it worked – we became incredibly successful, the most effective solution out there. But as we dug deeper, we saw that disordered eating was often a response to dietary restrictions, and these restrictions stemmed from societal pressures on women. So, The She Center has evolved. Now, we’re all about education, certification & transformation. Giving people the tools to deprogram those toxic thought patterns instilled from a young age. It’s about empowering women with the education we should have had.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

You know, the stats around women and their struggles are quite startling. As many as 75% of women battle with disordered eating, and 80% of autoimmune diseases affect women. Even in marriages, the amount of unpaid labor women contribute is staggering, an estimated $183,000 a year. And when you look at divorces, 80% are initiated by women. It might sound a bit extreme, but what we’re really witnessing is a revolution. Women are waking up to centuries of oppression, and there’s a sense of hope and change in the air.

The work we do is so fulfilling because it addresses the root causes of these struggles. Most of these issues stem from the messages we’ve been indoctrinated with since childhood. But the beauty of understanding neuroplasticity and thought patterns is that we can actually change them. We help women let go of harmful beliefs and create new, empowering ones.

The results? They’re nothing short of miraculous. We’ve seen women achieve promotions and raises they never asked for, simply by transforming themselves through our program. We’ve witnessed women leave unfulfilling marriages, save ones they thought were beyond repair, and even pass on healthier worldviews to their daughters.

What makes this possible? It’s the community we’ve built. A place where women can be their true selves, find support any time they need it. Our coaching is tailored to see and gently guide through those blind spots. We provide the tools and education necessary to enact real change. And through transforming each woman’s life, we’re actually creating a better world for everyone.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

You know, there’s this lesson I’ve had to unlearn multiple times. Growing up, I was always taught that if you just do things perfectly, follow the rules exactly, then everything will fall into place – you’ll be safe, successful, and happy. I was the quintessential rule follower, always seeking approval and answers from others. But here’s the twist: every significant growth or impact we’ve made, both personally and in our business, came from shedding this belief. It wasn’t about mimicking others or sticking to the status quo.

I had to break away from conventional thinking. To deal with my binge eating issue, I had to invent a completely new approach. Similarly, for our business to truly serve our clients and achieve rapid, effective results, we had to innovate – not just in our business model but also in our company culture. We stepped away from traditional, masculine leadership styles, creating a new, feminine approach that wasn’t just a reverse of the old ways, but something entirely different.

It’s always a bit scary, you know, challenging these ingrained beliefs and stepping into uncharted territory. But the most inspiring part? Seeing the incredible transformations in our clients when they embrace their own truth, create their path, and build the lives they desire. Being a pioneer is tough; there’s no roadmap or authority to give you points. Yet, it’s precisely this path of innovation and personal truth that leads to creating a new, better world.

How about pivoting – can you share the story of a time you’ve had to pivot?

So, there was this moment in my career, probably the scariest thing I’d ever done. You know, as you grow, your tolerance for scary things expands, but this was a whole new level. I was in this odd place in life – a health coach specializing in weight loss, with thousands relying on me for advice. And here’s the irony: I was secretly struggling with binge eating, a problem I realized was fueled by the very restrictive dieting I was teaching.

This discovery threw me into a deep crisis of identity and integrity. I’m forever thankful to Brené Brown and her book ‘The Gifts of Imperfection.’ It was like fate that I stumbled upon it at that critical time. The pain of living inauthentically became unbearable.

But the thought of revealing my struggles felt like career suicide. Imagine, on a national call, during the holidays, when everyone’s desperate for dieting tips, I chose to tell the truth. I opened up about my struggles, admitted I didn’t have all the answers, and revealed my true self. After hanging up, I cried myself to sleep, expecting the worst.

But the next morning, something incredible happened. I woke up to hundreds of messages of support and solidarity. People were saying ‘me too,’ sharing their own battles. It was a revelation – we weren’t alone in this. This marked a major pivot in both my personal life and career. Those many voices who reached out helped me realize that what I was learning and experiencing could truly make a difference. This wasn’t just about my transformation; it was a chance to change countless lives.

Contact Info:

• Website: TheSheCenter.Org
• Instagram: @theshecenter
• Facebook: facebook.com/CenterOfShe
• Linkedin: linkedin.com/in/lydia-knight-tsc
• Youtube: youtube.com/@theshecenter
• Other: TikTok @TheSheCenter