We were lucky to catch up with Lumina Online Coaching recently and have shared our conversation below.

Lumina , thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Going from idea to execution was a simple concept- We spoke about it, planned it, and we got to work.
Going from talking about it to doing the work was… tedious. We had no idea how much would go into building a business until we were knee deep in building an exercise library and creating social media content.

The details- such as the aesthetic- matter.

Luckily, we bring different strengths to the table:
Organization and delegation, Networking and creativity. The past several months have been a whirlwind of meetings and tears and fun. Come July we are officially launching!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My fellow co-founder and I have different backgrounds in fitness.

Marie is a seasoned fitness trainer that is amazing at being her client’s hype girl. She specializes in weight loss and strength and conditioning.

I, Star, am a personal trainer and a busy mom of 3 myself. I specialize in bodybuilding and strength training.

Together we make up Lumina Online Coaching. It is a personal training app that we’ve created with busy moms and women in mind.

There is a need for women to carve in time for themselves in terms of health and fitness. Most times, they don’t know where to start. That is where we step in.

We tailor efficient and effective workouts with the busy woman in mind.
Lumina provides the blueprint for these amazing ladies to take control of fitness and nutrition. They tell us about their lifestyle, goals and needs- we provide the appropriate workouts and nutrition coaching. They don’t even have to think about their next step because we’ve already done it for them.

Can you tell us the story behind how you met your business partner?

This is the shortest story ever, but it’s crucial in order to understand why we are so fierce about our vision, our mission and our clients:

We met while being a part of another online coaching business and had a terrible experience with the founders.

After having that shared experience, we have a mutual understanding of how important it is to have a business dynamic that has transparency and communication.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

When clients sign up with us, they are able to message us 24/7.

They can ask us questions, send in photos of their food or workouts for accountability- and they know we will get back to them as soon as possible.

They also know that it is us that they are speaking to. We record feedback in real time as we go over their check in metrics. They get to see and hear us in their videos.

We pride ourselves in being their go-to Fitness Besties!

Contact Info:

• Website: https://docs.google.com/forms/d/e/1FAIpQLSejWZB6GzkmrrVEjozYR8S8BfKK4NlJjN82kNxRIEP18eALCQ/viewform?usp=send_form
• Instagram: https://www.instagram.com/luminacoaching__?igsh=MzRlODBiNWFlZA==