We caught up with the brilliant and insightful Luke Storey a few weeks ago and have shared our conversation below.

Luke, thanks for joining us, excited to have you contributing your stories and insights. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

I started in the entertainment industry in the early 1990s in Hollywood as a musician. I grew up on Rock n Roll, so I moved to the city at 19 and jumped head first into the local music scene. Although substance abuse issues limited my success at the time, I did have some meaningful highlights along the way. Over the years, I had the opportunity to play alongside some of my childhood heroes from bands like Motorhead and The New York Dolls.

After I sobered up in my late twenties, I continued to play music until my career led me into the fashion industry, where I worked as a fashion stylist. I spent 17 years doing that, working with 100’s of artists like Aerosmith, Ozzy Osbourne, and many others. While this line of work was outside my original dream of playing music professionally, it provided a wonderful creative outlet.

Being a stylist also inspired me to start my first business, School of Style, in 2008, which was acquired in 2023. School of Style was the first independent fashion school in the world and also served as a powerful business school for me as an entrepreneur. At the helm of SOS, I taught thousands of aspiring students in eight US cities and forged partnerships with iconic brands like Net-A-Porter, Bloomingdales, and Universal Studios.

In 2016, I retired from styling and launched my wellness brand and podcast, The Life Stylist. This marked a substantial turning point in my career, as it was the first time in my life that my passion and vocation were perfectly aligned.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started in the entertainment industry in the early 1990s in Hollywood as a musician. I grew up on Rock n Roll, so I moved to the city at 19 and jumped head first into the local music scene. Although substance abuse issues limited my success at the time, I did have some meaningful highlights along the way. Over the years, I had the opportunity to play alongside some of my childhood heroes from bands like Motorhead and The New York Dolls.

After I sobered up in my late twenties, I continued to play music until my career led me into the fashion industry, where I worked as a fashion stylist. I spent 17 years doing that, working with 100’s of artists like Aerosmith, Ozzy Osbourne, and many others. While this line of work was outside my original dream of playing music professionally, it provided a wonderful creative outlet.

Being a stylist also inspired me to start my first business, School of Style, in 2008, which was acquired in 2023. School of Style was the first independent fashion school in the world and also served as a powerful business school for me as an entrepreneur. At the helm of SOS, I taught thousands of aspiring students in eight US cities and forged partnerships with iconic brands like Net-A-Porter, Bloomingdales, and Universal Studios.

In 2016, I retired from styling and launched my wellness brand and podcast, The Life Stylist. This marked a substantial turning point in my career, as it was the first time in my life that my passion and vocation were perfectly aligned.

Can you share a story from your journey that illustrates your resilience?

Building my wellness brand has, of course, included much hard work and dedication. However, because my brand’s core mission is also my personal core, my work rarely feels like ‘work.’ I spend most of my time creating content and inspiring people to live healthier, happier lives. A life based on service to others and the betterment of humanity is gratifying in and of itself. So, the fact that I earn a comfortable living while doing it brings me much gratitude. There have, of course, been some minor challenges, but anything is possible with a support team motivated by shared values.

We’d love to hear a story of resilience from your journey.

Building my wellness brand has, of course, included much hard work and dedication. However, because my brand’s core mission is also my personal core, my work rarely feels like ‘work.’ I spend most of my time creating content and inspiring people to live healthier, happier lives. A life based on service to others and the betterment of humanity is gratifying in and of itself. So, the fact that I earn a comfortable living while doing it brings me much gratitude. There have, of course, been some minor challenges, but anything is possible with a support team motivated by shared values.

Contact Info:

• Website: https://www.lukestorey.com/links?fbclid=PAAaYhDGZeJwn01SSyNcImlIYVWnE8OUvq8vE4_n3gq6HRvzvwqbe48lHuFvc_aem_ATlD071ymZfkKwnLdHlqr4GzkFxhtR3T4BYVS6hkBMzZTaGgBlbtqHCiyOytzp4JuR4
• Instagram: https://instagram.com/lukestorey?igshid=MzRlODBiNWFlZA==
• Twitter: https://twitter.com/MRLUKESTOREY
• Youtube: https://www.youtube.com/c/LukeStorey

Image Credits
PR Management: Alessio Filippelli @ale_ssiofilippelli