Alright – so today we’ve got the honor of introducing you to Luke Milton. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Luke thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

I have a past in professional sports, rugby. When I retired, I noticed I didn’t necessarily miss the sport itself but I really missed the camaraderie , the team! I lived a healthy lifestlye one rich in social health, physical health and mental health. I was shocked when I couldn’t find that in the fitnes industry, so I decided to create it, armed with a plan, 2500 sq/ft and a speedo, I set out to create a community in wellness, human connection and deliver as many healthy lifestyles as possible. 12 years later and Training Mate has won countless awards, been named “hottest celebrity workout in USA” and served tens of thousands of people across america.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started in sports, I played professional rugby and get to captain my home country, Australia. After Rugby, I moved to the USA and started Training Mate which is referred to by many as being one of the most vibrant and disruptive companies in group fitness, I am a celebrity trainer feature on Revenge Body with Khloe Kardashian and most proudly a Father to an incredible daughter and husband to an amazing wife.
I’m proud of the impact that Training Mate has had on the group fitness scene in general, I believe we have played a significant role in creating human connection and social wellness through fitness, along side a company like Soul Cylce, we have help transform the fitness industry into a wellness industry, a safe space for people to work out, feel apart of something and live a healthy lifestyle.
We have recently started franchising and another really proud moment for me is seeing our incredible franchisees not only change thousands of lives but also change their ow, just like my wife and I got to, it’s really an incredible story.

Can you share a story from your journey that illustrates your resilience?

Covid…
Leading up to the pandemic of 2020 Training Mate was experiencing rapid growth and expansion, then March 2020, the world shut down, no one knew what was coming or what to do. We quickly pivoted and went to online fitness, creating a platform called Mate to Go, to service our community and the greater community that was in so much need for movement and connection. My big goal was to make sure our team was looked after so we kept payroll going while the world worked itself out. There were many challenging days, weeks, months and even years, but I am proud to say that through tenacity and hard work we got through those tough years and have come through the other side in an even stronger position, more than doubling our pre covid footprint and growing our top line revenue significantly. I am very proud of the adversity we got through and the position we managed to create.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Authenticity, I know that sounds cliche’ but we have a rule at Training Mate “be authentically you”. I’m a huge believer in set loose parameters and then let people be themselves. Training Mate is a healthy Lifestyle for EVERYONE, not just members!

Contact Info:

• Website: https://trainingmate.com
• Instagram: @trainingmate / @milts1
• Facebook: @trainingmate
• Linkedin: Luke Milton
• Twitter: @trainingmate
• Youtube: @lukemilton617

Image Credits

I’ll send a few more photos through.