We’re excited to introduce you to the always interesting and insightful Lukas Oest. We hope you’ll enjoy our conversation with Lukas below.

Hi Lukas, thanks for joining us today. How did you come up with the idea for your business?

The idea for Nexus Strategic Marketing emerged from witnessing a persistent problem in the marketing industry. I noticed that many businesses, particularly those with annual revenues of $1M+ and at least 3 employees, were struggling with marketing strategies that didn’t align with their unique business objectives.

Time and again, I observed companies receiving generic, “copy & paste” marketing approaches from agencies that provided a catalog of services rather than tailored strategies. This disconnect was causing frustration, wasted resources, and missed growth opportunities for these businesses.

What excited me most was the opportunity to bridge this gap by creating a company that would prioritize “intentional understanding” of each client’s business. I believed that effective marketing had to start with deep knowledge of a client’s specific needs, challenges, and goals – not with pre-packaged solutions.

The Nexus90 process developed naturally from this realization. I envisioned a systematic yet personalized approach that would give clients clarity and confidence in their marketing strategy within a reasonable timeframe. During a 90-minute meeting, the question framework struck the perfect balance between thorough analysis and efficient implementation.

What convinced me this was worthwhile was seeing the relief on business owners’ faces when presented with marketing strategies that actually reflected their unique situations. The logic was simple: provide what competitors weren’t – genuine understanding, tailored strategies, and measurable outcomes.

The name “Nexus” itself represents this core philosophy – creating meaningful connections between businesses and their ideal customers through strategic marketing. As we’ve grown, this founding principle continues to guide everything we do.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As the owner of Nexus Strategic Marketing, I founded this company with a clear mission: to help organizations develop and implement effective marketing strategies that drive genuine growth. My journey into marketing was fueled by recognizing a critical gap in the industry – too many businesses were receiving generic, “copy & paste” marketing approaches rather than strategies tailored to their unique needs.

The idea for Nexus Strategic Marketing was born from frustration. I kept seeing businesses receive generic, template-driven marketing advice that ignored their unique challenges and opportunities. These businesses deserved better.

Nexus was founded on a simple principle: effective marketing starts with understanding. Not just surface-level understanding, but intentional, deep comprehension of each client’s specific situation. Our services encompass the full marketing spectrum. Strategic consulting to create tailored growth plans. Brand and digital presence enhancement to elevate engagement. Lead generation strategies that attract quality prospects. Content development that serves clear business objectives.

The Nexus90 process is our signature approach. A intensive discovery session. Thorough strategy development. Comprehensive implementation planning. All completed within the first month to ensure momentum isn’t lost. We primarily serve established businesses with 3+ employees and $1M+ annual revenue. Organizations ready for growth but needing strategic marketing support to achieve it.

What makes me proudest is witnessing transformation. Seeing clients’ faces light up when they finally experience marketing that authentically represents their business. Watching their confidence grow as leads increase and customer relationships deepen.

At Nexus, we’re not just another marketing vendor. We’re strategic partners invested in your success. We simplify complexity without sacrificing effectiveness. We measure what matters and adjust accordingly.
Our philosophy is straightforward: when facing marketing challenges, you can accept them, leave them, or change them. We’re here for businesses ready to change them.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson that I needed to unlearn was the notion that business ownership was beyond my reach. For a long time, the idea of running my own business seemed fraught with risk and financial exposure, and I doubted whether it would ever be rewarding. My perception was colored by encounters with business owners who appeared overwhelmed, burdened by long hours, and facing strains on their personal lives and relationships—experiences that I had no desire to replicate.

It wasn’t until circumstances nudged me towards becoming a business owner that I realized I had the power to define what owning a business could look like for me. It dawned on me that in order to achieve both personal and professional goals, embarking on this path was a logical step. This shift in perspective has proven beneficial, shaping my journey in meaningful ways.

Yet, I frequently remind myself of my initial motivations and what holds the most significance for me. Central to my journey is my faith in God and Jesus as my Savior, along with the commitment to care for and cherish those who are closest to me. These priorities form the foundation of why I started my business and continue to guide its direction.

How about pivoting – can you share the story of a time you’ve had to pivot?

In reflecting on life’s pivotal moments, launching my company stands out as a defining transition. My educational foundation is deeply rooted in marketing, having earned both undergraduate and master’s degrees in the field.

Marketing has been the canvas of my professional journey, allowing me to creatively apply classroom knowledge in real-world scenarios. Early roles in my career involved developing marketing strategies across global markets, including Germany, and building marketing infrastructures poised for longevity.

As I climbed the career ladder, I saw the potential to diversify my business skill set. However, after about a year, I recognized a need to realign with my marketing passion. In my most recent full-time role before embarking on entrepreneurship, I ventured into various business sectors like finance, operations, sales, and business development. Yet, with each step away from marketing, I felt a growing void. It was clear that my current position could no longer nurture my love for marketing, prompting the need for change.

Taking a leap of faith, I departed from my full-time role without a meticulously laid-out plan. This marked a critical pivot point. Despite previously dismissing the notion of business ownership due to its perceived risks, I found myself on the precipice of entrepreneurship. It was a decision driven by a desire to reconnect with my marketing roots, even though I had yet to define the path forward.

Contact Info:

• Website: https://nexusstrategic.co || https://lukasoest.com
• Facebook: https://www.facebook.com/lukastoest/
• Linkedin: https://www.linkedin.com/in/lukasoest/
• Youtube: https://www.youtube.com/watch?v=r_SekZIvQR0