We recently connected with Luis Felipe Torres and have shared our conversation below.

Alright, Luis Felipe thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

At OnePlus Strength and Conditioning /OP CrossFit we do unique type of approach to Fitness industry. A few things:

– We don’t follow the standard commercial gym approach as a Business Organization. We aim for excellence of results for members vs. having more clients that wont come to the gym. Our profit is Results made by our members.

– Our gym is built from Professionals with formal education (college education) in the Physical Activity and Health vs instructors with a few certifications. Those are needed to, but the mentorships and leadership comes from with a passion beyond that a hobby for fitness.

– Nothing is pre establish or “one fits all”. Our program is holistic in the sense of personalization to each individual who comes to our gym.

– We have a very low turnover of clients. We made a commitment for life with our members. Our relationship and genuine from the day by day training sessions to the growing meaningful relationships that we create with our customers (athletes) This is the human part. Members are not just a number.

-We aim for excellence of training. This means that we try to be good at every single aspect of Physical skills and or Physical condition. like other gym just work a pre design “methodology” or “format” we adhere to the limitless exposure of training capabilities that we can find in our functional life that way we are prepared for everything at anytime.

– Our members not only look good, feel good and perform good the whole year, and not only a few months of period of the year. This is a lifestyle paradigm vs preparation for a contest, a wedding or a bikini photo shoot.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Luis Felipe Torres a lot of people here in the US call me “Lufe” Torres. I got in the industry almost 20 years ago when I started working as assistant Head Coach in a Soccer Team and also start training my first private clients both Physical training and nutrition.

After that time, I decided to get more knowledge and I got a full ride scholarship in one of the best University of South America to study Physical Education and Exercise Science in Chile, my Home Country.

I got here to San Antonio, Texas in January 2012 and immediately I created a CrossFit gym from scratch where I worked as a Head Coach for about 3-4 months. My partner was a Sport nutritionist too, so the connection was very smooth.

Unfortunately that gym was in the other extreme of the city, in Helotes area, so I looked for another gym, CrossFit Warrior Spirit and I became the Head Coach at the end of 2012. I worked there until new Ownership took control of the gym, but they came with very old fashioned ideas of the fitness industry and along with lack of education about fitness, like, “one fits all” concept or trying to save cost in order to make more money, while the quality is not the best and other things that I don’t like, for my own business model. I am a believer a good Business model is that one that everyone WINS and not only a few.

When I started to seeing this issue with the industry in San Antonio, I had two options:

1. Follow the standard and keep doing my job, or 2. shake a little bit the local industry with newer ideas, more professionalism into the arena, younger blood and a more open view of the industry because of my different education degrees, social experiences living in other country and seeing other realities. I took option 2 and I created, with my partner Lane Traylor, OnePlus.

The OnePlus concept is to have everything under “One” system but always open to bring as many other variables into our gym, the “Plus” . These variables ranges from practical applications in the methodologies being used in our classes until different Health and Fitness professionals working in our facilities, like Nutritionists, Physical Therapists, Massages Therapist, etc.,

The thing I most proud of is having an impact in our community of San Antonio, specifically Alamo Heights and Terrel HIlls, where people come to our gym for need of Health. The biggest reward is having those people through the years and fixing their health issues and going beyond that achieving the best heath of their lives.

Can you tell us the story behind how you met your business partner?

My business partner was/is a client. That is how everything started, He was an old member that I started training along with his wife at the same time. They came to our gym in a very sedentary state, asking for a change.
Having them from that moment in their lives, helped me to foster the idea of a lifestyle change. Once they accepted, my Partner at that time my client, saw in first person my work ethic, my professionalism, my ideas and most important He went from sedentary to one of the fittest 50 years old in the gym. So when he offered me the possibility of starting a new Gym Business I didn’t have to explain to much because He already knew my way to do things.

How’d you build such a strong reputation within your market?

Definitely the doing and practicing day by day the OnePlus model. I do practice everything I teach.

This for me is a lifestyle, regardless is my job/Business I would be doing the same thing everyday if I wouldn’t be working for it.

Showing that, through myself, my family, my daughters, people really believe in what I say is not only a slogan, it is REAL.

I am the most passionate person you can find around about Fitness and Healthy life, so for me is a matter of time when people start asking what I do instead of me, selling a product or convincing them to train for life.

Summarizing, being a real good model, showing and caring day by day, my professionalism and my family values is what have helped to build my reputation within the market.

Contact Info:

• Website: www.OnePlusFit.com
• Instagram: https://www.instagram.com/oneplusfit
• Facebook: /OnePlusFit
• Linkedin: www.linkedin.com/in/lufet