We caught up with the brilliant and insightful Lucy Wo a few weeks ago and have shared our conversation below.
Lucy, thanks for joining us, excited to have you contributing your stories and insights. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?
When contemplating the process of SCALING, our minds often question, “When is the right time?” As I delve further into establishing the foundation of my business, it becomes apparent that each day’s contributions CONTRIBUTE TO SCALING, whether they are modest or substantial. Our sense of purpose stems from our experiences, shaping our vision of what should exist, and subsequently, we take action. The initial phase of scaling involves the act of ADDING—augmenting services, expanding the team, increasing social media presence, allocating a larger marketing budget—essentially, reinvesting in the element of ADDITION. Despite our apprehension towards errors, our ability to scale emerges from our proactive immersion, guided by written strategies, objectives, and learning through experimentation. Given our foundation in the service industry, we have nurtured close bonds with clients who have embraced our brand, catalyzing the swift advancement of our business’s expansion.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am Lucy Wo, the originator and lead educator at Woahlash LLC. Our establishment specializes in delivering eyelash extension services to our esteemed clientele. Additionally, we extend certification opportunities to aspiring students who aspire to enter the lash industry. Currently based in Houston, Texas, Woahlash has made its mark. Our objective reaches beyond client service to encompass team cultivation.
Every day, our dedication revolves around refining Woahlash’s identity as a paragon of customer care, a symbol of opulent refinement, and an educational institution. Our range of offerings is truly unique, encompassing up to six distinctive lash sets, affording our clients the freedom to select and interchange. Tirelessly, we’ve invested substantial effort over recent years to introduce various textures and to craft a meticulous lash mapping blueprint, personalized for each individual client’s eye contours.
Ultimately, our primary ambition is to perpetuate not only impeccable services and superior-grade merchandise, but to also infuse Woahlash with the essence of female empowerment. We aspire to imbue every woman who steps through our doors with a dual sense of feeling great on the inside and appearing equally stunning on the outside.
Any insights you can share with us about how you built up your social media presence?
When embarking on the creation of social media content, one of our initial queries revolves around identifying the aspects we personally appreciate on other pages. It becomes evident that a profound emotional connection and relatability to a certain lifestyle play pivotal roles. Equally important is the task of pinpointing the right target audience.
The subsequent question centers on the frequency of our posts. Maintaining a constant presence is essential to continually engage our audience and reinforce our identity, reminding them about Woahlash and what we stand for.
Furthermore, aesthetics, informative value, and an overarching sense of beauty are vital components that our audience desires. This necessitates dedicated time for research and drawing inspiration from diverse pages worldwide. By amalgamating these influences, we cultivate a unique brand that reflects our vision and resonates with our audience.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most potent approach to expanding your customer base is to infuse it with an unwavering passion as if your very existence relies on it. I not only existed but thrived within the realm of Woahlash when we inaugurated its inception. Every single instant was an opportunity to distribute my business cards and extol the virtues of Woahlash. Simultaneously, I engaged fervently on social media platforms, a daily ritual through which I solidified my presence and educated my clientele on the significance of eyelash extensions. My drive was insatiable, stemming from an imperative need rather than a mere option.
Contact Info:
- Website: www.woahlash.com
- Instagram: @woahlash
- Facebook: woahlash
Image Credits
@shotbycq www.shotbycq.com