We recently connected with Lucy Eden and have shared our conversation below.

Lucy, thanks for taking the time to share your stories with us today Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

I am definitely happier as a business owner but in a different kind of way. I would say the security and predictability of being employed is something that I sometimes wish for and miss because staying on top of everything all the time can be a lot.

The lack of security is definitely intimidating so putting safe guards in place to mediate that as much as possible is important.

I used to be a barista and it was loads of fun. I often think about going back to that simpler time where I just needed to make fun drinks but I also know that looking back I definitely see it through rose colored glasses. There are pros and cons on either side of the spectrum and in the end, having the freedom and growth that comes with your own business is something I would never be able to give up.

While there are seemingly easier positions I could find a place in, it wouldn’t spur me to grow or give me the freedom to live the life I have built.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I fell into the brand design world first through my love of creativity. I was 19 and trying to find out what to do with my life and I started playing around with Adobe Illustrator. I was freshly out of high school without clear plans to go to college.

I slowly realized how much I love design and started to see how I could peruse it further. Over the next few years, I secured a job as an in-house graphic designer, as well as several contracted positions while working a receptionist job as well.

From the beginning I was aware of brand design and over time, my appreciation for it grew and I knew I wanted to make it into a career.

In late 2021, I finally started to gain traction and clients through posting on Tiktok and Instagram. From there things exploded as I continued to share my work and create design content. Eventually I left my other roles and went full time on my brand design business which I’m still running today.

From the beginning, my focus was on the visual aspect with designing logos, color palettes, etc but, as time has gone on, I’ve discovered and developed the skill of uncovering strategy for each brand so that the visuals are actually based out of substance. Working with clients, I’m able to help them discover their strengths and see what personality they should put at the forefront.

I love the creative development so much but bringing in this strategic side has been strong growth experience for both me and clients.

We’d love to hear the story of how you built up your social media audience?

My brand has been strongly build through social media and so I can’t emphasize the importance of it enough.

I did post for quite a long time before seeing any kind of traction. The key for me was getting on tiktok, posting my work, and breaking that barrier of embarrassment that I felt with putting myself out there. That translated to a strong community on Instagram as well as TikTok

Just know that it takes some time and diligence to figure out your content, see growth and even then, it’s always a rollercoaster. Focus on what the audience is that you’re going to create content for and how you can help them.

No matter what, I think everybody should at least give social media a shot.

Can you share a story from your journey that illustrates your resilience?

There have been several low points in my journey of feeling defeated and I know there will be more to come. One instance I can recall is receiving negative, confusing feedback from a client and feeling strung out I broke down crying and screamed into a pillow (I know. Dramatic).

In the moment of course I was pretty done with this whole business owner thing. But, after calming down, I realized that I needed to take a step back and objectively look at the situation.

It’s easy for creatives to get attached to their work and sometimes assign their worth to it. So when someone picks apart your work, it feels like a personal attack. This is something I had to realize and work on within myself for the last few years because it’s definitely not a healthy mindset.

Going back to this particular situation, I had to decide to change my mindset and have a perspective of service and objective problem solving so I could figure out what the client needs.

I simply asked some questions and offered some advice and it turns out there was just a bit of misunderstanding and by inquiring further, we were able to have a happy ending and find a solution.

Contact Info:

• Website: edenbrands.us
• Instagram: https://www.instagram.com/lucyedendesign/?hl=en
• Youtube: https://www.youtube.com/@lucyedendesign
• Other: https://www.tiktok.com/@lucyedendesign

Image Credits
Mckayla Bee Photography