Alright – so today we’ve got the honor of introducing you to Lucy Bedewi. We think you’ll enjoy our conversation, we’ve shared it below.

Lucy, looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

My Write Hand Woman started in my childhood bedroom in the pandemic. I was taking client calls with Beanie Babies in the background and trying to navigate the weird side lighting that would inevitably hit my desk every day around 1 pm. 

But I showed up every day— providing value in entrepreneurship FB groups, reaching out to my network, and DMing people who said they were looking for a copywriter until I found my first few clients. 

This was fun. It was intense. I’m talking 18 hours of a day of just trying to talk to anyone who would talk to me whether it’s for a $200 sales page or some words of advice. But then Instagram unleashed Reels and this was the strategy I decided I’m going to go all in on. 

In 2021, I blew up on reels. And by blew up, I mean created a daily reel, danced, pointed, acted ‘cringy,’ and experimented to see what resonated. It was terrifying putting myself out there in this way because I started this business to be a writer, not a content creator, and definitely not a dancer who the whole Internet sees.

By my hard work paid off, as my Reels started reaching the right people. I was standing out with my spicy POVs. Plus, I was one of the few copywriters choosing to show off her thoughts, poke fun at copy, and educate potential clients using this visual medium.

It wasn’t overnight success by any means, but this increased exposure took me from $5K months to $10K months which turned into $30K months, even soaring to a couple of $50K months within a couple of years. 

The next logical part of the story is saying, “I hired a team of writers and scaled up that way.” But truthfully, I wasn’t interested— so I scaled my way. I brought on a team to help with my marketing, graphic design, admin tasks, and tech set up but I stayed as the sole messaging strategist and copywriter. 

I created offers that productized copy and streamlined projects so clients could request what they needed and got it in under a week, sometimes in under 3 days. I turned what I can write into a ‘menu’ that retainer clients could simply order off of instead of committing to $5,000 a month to keep a senior copywriter on staff. I made offers that were flexible and nimble, because I decided masterpieces don’t take time and business owners are losing out on sales every day their copy isn’t working for them. This allowed me to scale up without pulling myself out of the business and I think this isn’t talked about enough when small businesses are trying to expand their capacity.

But it wasn’t unicorns and rainbows when I made this decision. I was scared clients would think things are rushed, even though I knew I had a creepy fast writing brain who had been writing since I was 6 years old. The traditional project timeline is 4-6 weeks and I’m turning around copy in under 72 hours without compromising quality at all.

So I leaned into that, hard. And businesses fell in love with the fact that I’m all in on their business for a copy sprint when they signed with me— referencing that they’ve only ‘tolerated’ those slower timelines in the past. It can feel like doing something differently will lead to pushback, but that’s not always the case. And often, you can stand behind your innovation, making it the better choice if your messaging is on point.

Now, I have the systems to take on upwards of 30 clients a month (but I usually don’t because I value sleep)— all because I decided I was going to outsource everything that isn’t my gift and put myself in a position to spread the impact I’m able to make by writing for strong women-owned businesses who are ready to dismantle narratives and shake up the status quo. With some sassy copy, of course.

Lucy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve always loved writing. I started journaling when I was 6 years old and had a horror story published when I was in the third grade. Words always felt like home, so after getting my marketing degree from the Robert H. Smith School of Business it was only a matter of months until I put the two together and decided I was going to try my hand (literally) at copywriting.

Now, I specialize in fun to read sales and web copy that puts women-owned businesses into a league of their own, so that they can scale rapidly. I have more traditional copywriting projects and I also strategize foundational messaging for a business, helping them figure out things like their differentiators, mission, and business one liner. My brain can distill things aggressively so the end message is clear and effective, but I combine that with my Earthy sense of humor to create copy that’s dripping in sass, humanness, and emotion. Putting these together is how my clients turn a jumbled, not-so-magnetic mess of word soup into brand messaging and copy that allows their business’s voice to echo, their people to find them, and of course, increase sales. 


We often don’t realize how much unclear messaging or bland copy is hurting our overall business. It really is the root cause of a lot of common things businesses struggle with. When I work with a business to nail their messaging or craft that juicy copy, they’ll often notices sales get way easier, people they’ve never met start referencing them in conversations, and they’re able to put less spend into marketing to ‘convince’ people to buy from them.

I love using my verbally-minded brain to solve problems for businesses who are not meant to stay their industry’s best-kept secret.

We’d appreciate any insights you can share with us about selling a business.

Yes! And transparently, I never thought I’d be the person who sells a business. I thought that was reserved for big M&A tech deals, not women in their mid-20s who start things while living in co-lives around the world. 

But in 2022, I started a content writing agency. Even though I knew the agency route wasn’t My Write Hand Woman’s path, I thought with the connections I had made and some of my desires to play in a different space— I could run a damn good agency. 

So Volcanic Content was born. And with our positioning, we capitalized on the need for mid-ticket long-form content that actually has personality. This is when AI was a thing, but it was badddd, and companies were sick of AI-generated jargon blogs. At the same time a lot of smaller businesses couldn’t do that $10K a month retainer. We were in a great spot to serve a variety of industries, and a small brag, my all-women team of writers were some of the best in the game. 

9 months after we started, I sold the agency. I realized the potential Volcanic Content had and also decided I am not the person to scale it. I didn’t like holding a management role with a team of writers. It was a great business. A fun business. Just not my business home.

So I dove into the world of microaquisitions and was fascinated by all of the people listing and selling their small businesses. I thought, I could do that. So I did. I found a very talented copywriter who wanted to scale using that path and she bought it. 

I’m so happy I had the experience of building and selling a business. It doesn’t have to be this big, scary process. There are people who don’t want to start from 0, and you selling something epic you created could give them a massive jumpstart.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I’m a bit old-fashioned here. Yes, I love me some splashy marketing and great copy— but reputation really comes from the basics. Things like delivering a great product, responding to clients quickly, taking feedback graciously, and genuinely caring about people. All of the people on my client roster, I’d choose as friends. I’m doing happy dances in my kitchen when their sales copy is generating $100,000, allowing them to leave a toxic corporate job. I’m learning about their lives. I’m challenging them on calls. I’m locking myself in a dark room, sometimes bringing myself to tears when writing their founder stories. I really care. I go hard. I push the envelope. I deliver excellent. I back up the claims in my fun Instagram posts. I think that integrity is what makes a business stay successful.

Contact Info:

• Website: https://www.mywritehandwoman.com
• Instagram: https://www.instagram.com/mywritehandwoman/
• Linkedin: https://www.linkedin.com/in/lucy-bedewi/