We were lucky to catch up with Lucia Peña recently and have shared our conversation below.

Hi Lucia , thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

In the dynamic world of aesthetic medicine, I found myself at a crossroads when the pandemic shuttered clinics. As a skincare marketing specialist, I saw the opportunity for transformation. Why not leverage our expertise to create a skincare line that could reach people in their homes? Thus began the journey from professional to visionary founder.

The process was a marketing odyssey, demanding strategic thinking and consumer understanding. The brand emerged as an innovation beacon, authentically merging science and beauty. Launched into the retail market, each product became an extension of a personalized skincare experience at home.

Moreover, our products are available through e-commerce, providing our customers access from the comfort of their homes, even now that the pandemic is behind us.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

That feeling creates a moment for you to dream and transport yourself to a pleasurable sensation. Wherever you are or however busy you may be, it’s a way of referring to those sensations that allow us to disconnect and make us feel better about ourselves.

It speaks to how we feel when we take time for ourselves, when we pause in our routine, when we reset and focus on our well-being.

We are aware that great skin begins with a positive attitude, optimism, and a zest for life that allows you to shine from within. That’s why we’ve developed a range of effective products with clean and safe ingredients, so you always feel better in your own skin.

We focus on clean and natural formulations that are free from artificial colors and silicones. Additionally, we offer fragrance-free products, plant-based solutions, and concentrated active ingredients so that you can achieve the skin you deserve.

We’d love to hear a story of resilience from your journey.

In the dynamic world of skincare, a formidable challenge emerges: the intense competition from large multinational corporations. These powerhouses invest substantial resources, creating a challenging dynamic for a start-up like ours. Despite these substantial barriers, we persevere, standing out with quality products, distinctive formulations, and an unwavering commitment to our customers. Our brand’s story is not just about offering exceptional products but bravely challenging the supremacy of multinational giants in a saturated market.

What’s been the best source of new clients for you?

The most effective source of new clients for us has been paid media. Utilizing paid advertising channels, such as online advertisements and sponsored content, has consistently proven to be a successful strategy in reaching and acquiring new customers. This approach allows us to target specific demographics and tailor our messaging, resulting in a steady influx of engaged and interested clientele.

Contact Info:

• Website: https://thatfeelingskincare.com/
• Instagram: https://www.instagram.com/thatfeelingskincare/
• Facebook: https://www.facebook.com/Thatfeelingskincare
• Linkedin: https://www.linkedin.com/company/that-feeling-skincare/about/
• Youtube: https://www.youtube.com/channel/UCEVrKc3f07AhfmjIqwuLoSg